Adidas Berlin Concept Store No74 Berlin Reopened

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Berlin concept store No74 Berlin reopened.

Haw-lin Services is a studio providing interdisciplinary creative services. It was founded by Jacob Klein and Nathan Cowen in 2013.

Haw-lin Services photo involves photography and plane.

Product design and exhibition planning and interior design. It provides multi-faceted creative services for the brand, including but not limited to.

Industry.

After more than three years of development, there are many names such as adidas, Apple, DKNY, Harper, s Bazaar and Opening Ceremony on its customer list.

Haw-lin Service product catalog for jewelry brand design

No74 is not the first collaboration between Haw-lin Services and Adidas.

In July 22nd of this year, Haw-lin Services had worked with Adidas to hold the first independent exhibition of Haw-lin Services in HVW8 Gallery, Berlin.

This Haw-lin Services is a new store that is reshaped by No74 brand. With emphasis on No74's image of "Chao Dian", it once again shows the talent of the design portfolio.

The whole shop is mainly white, mixed with pink and blue, and creates a clean and clean space with a strong industrial atmosphere with a metal coat hanger. The modular setting is more convenient to change at any time.

In the brand system of Adidas, this No74 Berlin concept store is quite different from other shops.

The single products in No74 cover the cooperation between Adidas and Y-3, YEEZY, Pharrell, Raf Simons, Rick Owens and Stella McCartney.

It's more like a collection store than a traditional Adidas store.

No74 does not seem to want to emphasize the attributes of its Adidas sub brand.

Whether it's a triangular logo design or a shop decoration, you can feel one or two. You can hardly find other Adidas related elements besides the adidas shoes and clothes placed in the shop.

To put it this way, No74 can be regarded as an attempt by Adidas to make the brand look very fashionable.

It was opened in 2008 on 74 street, Torstrasse street, Berlin, Germany, where the name No74 also came from.

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At the beginning of its opening, No74 was regarded as the trend center and fashion stronghold of Adidas by Adidas. Adidas has been trying to prove its ability to lead the trend with the help of No74.

Since its opening in 2008, we have sold many Adidas's latest and most popular joint series in this store and won a good market reaction.

There are many cross-border works, including its limited cooperation with Berlin fashion magazine "032C" and "beauty brand Uslu Airlines".

As the first choice shop in the world under the brand of Adidas, No74 is very cautious in site selection.

Germany, the place of origin, has become the first choice.

In addition, Berlin has always been a city valued by adidas. In 2001, the first concept store of Adidas Originals opened in Berlin Mitte district.

Subsequently, the Adidas Flagship Store Berlin of the sports theme was also opened in Berlin.

Torstrasse street, as a famous entrepreneurial center in Europe, has gathered a large number of start-up companies, which is known as the "Silicon Valley Avenue" in Germany.

There are a group of young people on Torstrasse street, and a large number of boutiques, cafes and bars. It is becoming the core area of fashion culture in Berlin.

The location of No74 is probably the same.

No74

As the first attempt at the adidas concept store, the concept of No 74 has been successfully extended after it has been proved feasible.

In 2013, No74's brother No42 shop opened in Paris. Like No74, the naming of No 42 is also related to its place name. It is located at 42 Rue de Sevigne street, Marais District, Paris.