Many Innovative Enterprises Have Been Honored Guests Of The CF Award For Export Products Design.

For the Chinese foreign trade enterprises, which are on the road of transformation and upgrading and go to the high end of the industrial chain, "innovation" is not only the high-frequency words in charge of the population, but also the strategic choice to integrate into the texture of enterprises. While the concept of "innovation driven development" has a profound impact on the survival of foreign trade enterprises, some innovative enterprises have been the guests of the CF award. Insisting on doing business and constantly making efforts on products will enable these enterprises to maintain firm and steady progress even in the harsh environment of external demand.

This year, Hangzhou Fuxing industry and Trade Co., Ltd. once again won the Canton Fair export product design Award (CF Award). From the start of the first CF award in 2013, Zhao Jun, general manager and chief designer of Fuxing industry and Trade Co., Ltd., has been famous every time. Zhao Jun led the company's design team to insist on making high-end self brand sportswear. The company's own design and production of the first CF gold medal winning clothing market price of 4000 yuan, although the price is much higher than the same type of products on the market, but popular high-end market.

"A prince of the United Arab Emirates sold us 800 pieces at a time. clothes For equestrian sports. " At the 120th Canton Fair recently closed, Zhao Jun proudly told the International Business Daily reporter. "The company has only begun to transform in recent years, and it is also a decision made under heavy pressure." Zhao Jun told reporters that the export business of the company was mainly based on low-end products. With the continuous rise in domestic labor costs, the pressure to rely entirely on low-end products to compete in the international market is increasing.

Zhao Jun believes that industrial transfer can only temporarily maintain the price advantage. When enterprises are transferring to Southeast Asia or China's central and western regions, the cost of production will eventually rise. "Although this road can go, but it will not last long, the final way out is to build a high value-added product with its own brand." "We need to work hard on products." At the 120th Canton Fair, Zhao Jun won the silver medal for the CF award this year. Thermosensitive skin coat Exhibitors.

This light brown sportswear with a rock pattern is soft, not only with a skin like touch, but also uses a heat sensitive fabric. When the wearer's temperature exceeds 38 degrees Celsius, the clothes will fade and give a warning in the most intuitive way. "This is mainly to remind the exercisers to pay attention to the amount of exercise and decide whether or not they have reached the physical limit and have a proper rest." Zhao Jun said, "exercise itself is for health, excessive exercise is harmful to health, so this function is helpful for ordinary sports people who are not used to aerobic exercise."

According to Zhao Jun, this type of Thermal sensitive fabric It is Fuxing industry and trade cooperation with domestic fabric suppliers, Fuxing industry and trade put forward the design concept, fabric suppliers are responsible for process development and production. Zhao Jun pointed out that Chinese enterprises actually have the strength to make high-end products. The key lies in whether they are willing to invest time and energy in independent research and development. "The company has always attached great importance to the design and brand building. Over the years, it has sacrificed a lot of sales and profits, and has invested more and more in its design." Zhao Jun said that although this is a very difficult road, but in terms of the current results, the outlook is very optimistic, and he is confident that he can lead the company to continue on the road of innovation. Speaking of the future development of the company, Zhao Jun gave only two words: stick to it. "Insist on doing business and insist on making products." He said, "don't be confused by the seemingly easy way to go, and focus on yourself."