How Can Humen Pform Its Existing Advantages Into Future Comparative Advantages?

In the face of past advantages, how to plate into comparative advantages in the future?

Based on this, can we hatch more high-end brands recognized by the market, and solve the predicament of the pformation and upgrading of the garment industry? Humen's time node in the supply side reform detonating regional system innovation has reached the present stage in history.

Standing on the vertex of the Pearl River Estuary Bay area, Humen people have welcomed their twenty-first major events.

Unlike in the past, China (Humen) International will be unveiled in Humen in from November 18 to 21, 2016.

The trade fair and the Humen fashion week dance for the first time at their exclusive Convention and Exhibition Center, Humen's neon. The perspective is fashionable, international, colorful and diverse. It can make people feel the strong desire of Humen people to cross, innovate and embrace the times, and has a vision and expectation that is far beyond a town economy.

This may be the tiger and atmosphere in Humen's history.

"First

"After the city", with the advantage of first mover advantage and accumulated years of work, the garment industry cluster with certain influence will be established in the region.

This cluster is the most proud place for Humen to stand on the basis of rivers and lakes. It is also the biggest recognition of Humen clothing by the outside world.

The advantage of this advantage is that it has built a whole industrial chain in 30 years. The redistribution of value system on this chain is directly related to Humen's core competitiveness in the future, which is called comparative advantage.

The value chain of industrial chain embodies the integration function of government function, industry cognition, resource pformation and market operation, and tests the re starting ability of an industrial cluster.

From the existing advantages to the comparative advantages, 30 years from now, how should Humen go?

Direct challenge to structural optimization

The concept of industrial cluster is proposed by Michael Porter, Professor of Harvard University in the 1990 edition of the national competitive advantage. It refers to the geographical agglomerations of companies, professional suppliers, service providers and related industries, as well as government and other related institutions, in the specific areas of competition and cooperation.

Popularly speaking, a large number of small and medium-sized enterprises or small producers are "like birds of a feather flock together", and the internal division of labor is highly market-oriented and highly specialized, thus forming an industrial accumulation effect.

We know that industrial clusters need a certain number of enterprises, but not as many businesses as possible.

From the perspective of economics, the more similar enterprises in cluster, the more likely to cause excessive competition. Especially in the industrial clusters formed under spontaneous conditions, the enterprises in the region are very similar in terms of scale, production and management capabilities, enterprise operation mode and main product variety, which will ultimately reduce the innovation quality of the whole cluster and further affect the overall brand competitiveness of the cluster.

In the historical starting point, Humen is a low price wholesale, a civilian line, a factory built after the market, and a market cluster formed by different merchants.

Over the past 30 years, Humen has developed into a well-developed industrial chain, a well-developed market system, a leading industry and a distinctive regional economy.

By the end of 2015, there were more than 2200 garment and apparel production and processing enterprises in Humen, with an annual gross industrial output value of about 40 billion yuan.

However, if the above figures are calculated, the average output value of each enterprise is 18 million yuan, and the profit margin and added value of products can be seen in a glance.

The real sense of industry cluster needs to strengthen the "overall attack" ability through specialization and cooperation in the region.

At present, many industrial clusters in the garment industry have strong geographical attributes. The competition among enterprises is basically more than that of complementarity, and lack of communication and cooperation.

Humen clothing industry cluster, which already has the industry benchmarking significance, is also unable to escape this difficulty.

In addition, Humen garment industry cluster is weak rooted, and horizontal integration oriented production organization makes some enterprises do not care too much about such clusters, and will take advantage of profit migration at any time.

The direct challenge facing Humen is the structural optimization of industrial clusters.

The problem of structural optimization is reflected in the industrial chain, that is, the diminishing value of non homogenization.

At present, there are more than 1000 supporting enterprises in Humen, including logistics, embroidery, printing and dyeing, washing and other service organizations, such as consulting, training, designing, planning and so on, forming a complete industrial chain that integrates R & D, design, production, sales and service, and realizes the whole link production and sales.

But the core problem is that the chain of production and sales of all links is homogeneous and the scale effect can not be rapidly pformed into book efficiency.

Construction of regional brand industrial collaboration

The real industrial agglomeration must promote the effective landing of regional brands and achieve the realization of their interests.

From a global perspective, the ultimate clothing product of the global brand apparel supply chain is brand clothing. With the continuous optimization and development of the supply chain, all nodes of the supply chain are also developing towards branding. The final result is that the industrial clusters form regional brands.

Taking the first China (Humen) International Fashion Fair 21 years ago as a symbol, it led China's industrial clusters to promote the new era of regional brand construction, followed by a series of clothing festivals and exhibitions.

Regional trade fairs and fairs have become the most effective means for the government to promote regional brand building. Governments around the country are also actively developing industrial parks, establishing specialized clothing markets, offering preferential policies, and actively utilizing resources and geographical advantages to promote the development of industrial clusters and the establishment of regional brands.

The problem is that the market specialization division of the regional brand construction is not clear, and the output benefit is poor, which in turn affects the promotion of regional brand.

According to experts, there are 199 industrial clusters of SMEs in Italy, of which 69 are textile and garment clusters, accounting for 34%.

Each industrial cluster is usually decomposed into several independent production links, and several or even dozens of enterprises compete in each link, thereby reducing the manufacturing cost and promoting technological innovation.

The development mode of Italy regional brand is the main line of innovation and cooperation. The industrial cooperation in the region has run through the whole process of industrial chain, which basically avoids the vicious circle of industry competition, and has entered the advanced stage of industrial cluster development.

For us, industrial cluster is a special stage in the process of economic development. However, with the continuous development of market economy, the disadvantages of industrial clusters are gradually emerging. Only by strengthening cooperation can SMEs survive.

Regional brand is to establish and coordinate this cooperative relationship, and to point out the direction for the development of industrial clusters.

The future construction of Humen industrial clusters should have unique advantages such as specialized production, upstream and downstream matching of industrial chain, mutual promotion and interaction between industry and professional market, and rapid dissemination of professional information in the region. It can provide effective services in R & D, monitoring and training, and greatly reduce the production and operation costs of enterprises.

The reality is mainly small and medium enterprises, but relying on small and medium enterprises "Single Soldier Combat" is difficult to resist the rising price of raw materials, labor costs higher.

With the backbone enterprises as the link, the industrial clusters based on specialization division of small and medium-sized enterprises will become the main direction of the development of the industry.

In addition, while developing the regional brand, the garment industry cluster must consider the branding of the supporting industry and vigorously develop the brand enterprise supporting the brand clothing, which constitutes the value creation in the industrial chain.

Therefore, the construction of regional brand should build brand ecology, so that the brand clothing enterprises can get the best supporting services, the most preferential industrial policies, the fastest logistics pportation and the lowest comprehensive cost.

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Supply side reform and regional innovation system

When the imbalance between supply and demand of industry is becoming increasingly prominent, the adjustment of supply side to demand side is lagging behind.

Over the years, Humen garment industry, which is guided by wholesale market, is also facing the imbalance between supply and demand.

Although Humen has built a complete and mature garment industrial cluster, the development mode of mass production, low added value and homogenization of traditional garment industry has become an important bottleneck for its development.

Faced with many problems such as lack of consumption, pfer of orders, intensification of market competition, rising cost of enterprises and so on, it is unavoidable to be in a dilemma.

With the deepening of the supply side structural reform in Humen, the Humen town government has taken measures to eliminate inventory, reduce costs and optimize production capacity, so as to promote stable operation, strong design and quality improvement of the cluster industry, and open up the flow of industrial elements and reconfigure channels, so that production factors can flow from inefficient demand to effective demand, and from low end to high and high end areas, thus improving the efficiency of factor allocation and promoting the pformation and upgrading of garment industry.

Whether the collaborative innovation of supply chain can be realized has become the key to the new round of competition in the garment industry.

Before, the Humen town government has introduced a series of policy measures, including the construction of creative, brand, fashion information, e-commerce and other six centers around the clothing industry, and investment in the construction of state-level clothing innovation service center.

Humen hopes to strive to achieve annual sales of clothing and apparel industrial clusters over 50 billion yuan within two years, and drive the annual sales volume of Dongguan clothing and apparel industry cluster to exceed 100 billion yuan.

These are inseparable from a new proposition, system innovation.

Large clusters of small businesses are Humen's problems all the way.

The important reason behind this is that it is difficult to pform the industrial agglomeration into the competitive advantage of enterprises because of lack of support and cooperation between enterprises and enterprises.

So, how does this advantage come from? Some analysts believe that the first is to highlight the regional brand with a large number of industrial clusters, and then build a professional market and an industry supporting market through the regional brand.

Only by enriching the market, can we promote the common development and positive interaction of enterprises, and only with industrial agglomeration and specialized market can we have regional innovation system. Regional innovation system must have a regional professional market to support it, which is a cycle of new value chain.