Electricity Supplier Big Voice: China's Manufacturing Must Create New Brilliance
On the eve of double eleven, when I looked at Mr. Ma Yun's interview, I agreed with the return of profits to the manufacturing industry. I also felt the need to talk about the phenomenon behind China's manufacturing.
The return of profits to the manufacturing industry requires more companies, such as the necessary innovation, to use technology to change the user experience, enhance the efficiency of the industry with new models, and enlarge the influence of excellent Chinese manufacturing, so that everyone believes that Chinese manufacturing will produce good things, and let the good things made in China once again dominate the world through internetworking.
This is the real return to China's manufacturing industry, China.
manufacturing industry
A new batch of entrepreneurs who will be able to break their arms will also come out to win the next thirty years of brilliance made in China.
Made in China, made in China, has almost become our country's card in the world.
Two years before I needed it, I thought, like everyone else, that China's manufacturing is equal to garbage.
However, after several years of research and field cooperation, we found that too many grievances were made in China - most of the good things were made in China.
After research, it is found that the Chinese manufacture is not a Pyramid type structure, but a dumbbell structure. The so called dumbbell type is high-end and low-end.
But the good news does not go out, the bad news spreads thousands of miles. In China, the lifeline industry of the Chinese economy, the bottom of dumbbell bottom is publicized, and the top of dumbbell is good, because most entrepreneurs only know how to manufacture, do not know how to make use of the right to speak in the media, or because of the confidentiality provisions of Party A, they have sealed their mouths.
First of all, Americans find that the highest point of any economic food chain is finance, so Wall Street invented all kinds of financial products, bonds, futures, supply chain finance...
Americans earn money by money, and do nothing about dirty work.
As Europeans saw, the most relaxed and profitable business was done by Americans. They made great efforts to play their strong and powerful strengths and began to design and tell stories. So Italy designed French luxury goods as a huge profit space industry, which was preempted by Europeans.
Basically, they don't do dirty work.
When the Japanese saw the first two fat losses were robbed, they immediately began their precision manufacturing, and new materials research and development, to earn high-tech money.
So far, most of the precision optical instruments, cameras, automobile production lines and advanced raw materials are Japanese patents.
Then, the rest, the most difficult to gnaw bones, are left alive.
At that time, the Soviet Union and China looked at it as a hard job. The Soviet Union had a weapon to make weapons. It was no problem to make a big black and thick one. Making them do the daily retail manufacturing industry was like Zhang Fei's embroidery.
It happened that after China's reform and opening up, it was all over again. It just happened that the Chinese people were hardworking and hardworking, and the Chinese were ingenious and ingenious.
But with billions of pieces.
shirt
The Boeing aircraft, which has returned for a few dollars, has been saving for decades. China has become the second largest economy in the world.
However, these enterprises are very sad.
First of all, the average cultural quality is not high, and the fact that they do not know how to use the media and the low end manufacture of dumbbell bottom accounts for a relatively large proportion.
The high-end Chinese manufacturing enterprises were drowned and buried, even being restrained by the contract of Party A.
Secondly, it has been enslaved for decades, and is resigned to it.
I heard that a foreign Brand Company signed a contract with a Chinese manufacturer to deliver goods at a certain time in a certain afternoon. Their freight cars were waiting at the gate, but once more than 15 minutes left, the factory would be considered to be in breach of the contract and responsible for pporting the goods to the world.
Of course, the freight is borne by the factory. As for the goods checkout, there is something called "account period". The account of 30-45 days is regarded as benevolence and righteousness, and it is very easy to drag for 180 months.
It is to drag money without pain.
The Chinese manufacturing industry is afraid that the next year people will not be allowed to do it alone.
In fact, we used to think that a product is European design. In fact, it can not be said all but most of it is the design of the ODM factory in China. What we think is the luxuries produced by France. In fact, it is made in Guangdong.
The consumer was deceived. I once told a friend that her package of tens of thousands of dollars was made in Dongguan. She was not convinced. She told me that China could not make such a good thing, and personally participated in the action to grab the toilet lid in Japan. Until Wu Xiaobo burst out, the toilet lid was made in China, and she was reconciled.
In fact, the production plant of your Panasonic rice cooker is called Shanghai pine electric appliance, and your Nike sports shoes factory is Dongguan YYsports.
If foreign brands do their own design and production requirements, some retailers in China do not even do their designs. Fashionable shoes and clothing products are copied back to the European market every year, and then added small profits to these retailers. The retailers are multiplied by five times to sell agents, and agents are sold to customers twice. As a result, many retailers in China are confused because of the economic crisis, because the upstream and downstream businesses are actually not what they do, products will not, retail will not, they will buy advertisements or open orders, or stir up real estate.
Once I was in Guangdong, and a manufacturing big man drank too much. He told me that he could analyze his own business when he closed down, because the annual orders for Party A were reduced by 15%, and the next few years were gone.
He is no longer willing to do OEM for others. Tell me.
ODM plant
The foundry is worse than surrogacy.
We know a lot of famous Brand Company, the product design and production is done by Chinese people, and sales are made by Chinese agents. These Brand Company are responsible for finding spokesmen, sending advertisements and sponsoring sports companies.
Upstream manufacturers also exploit downstream agents.
So he said that no matter who gave him the big pie, he never made it again. He wanted to create his own brand, and his own brand was much more profitable than making OEM for others.
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