Perfect Curtain Call: Highlights Of The Twenty-First China (Humen) International Fashion Fair And 2016 Humen Fashion Week Highlights

November 21st, for four days.

And the 2016 Humen fashion week (hereinafter referred to as "Service Fair") is a perfect curtain call for the famous clothing city Guangdong Humen.

Within four days, the main venue attracted 150 thousand professional buyers and ordinary spectators.

This year's Trade Fair has obvious innovative features and strong fashion atmosphere. With the new exhibition hall, new harvest, new layout, new image, new fashion, new mode and new media, it shows the vigorous development of Humen's "eco circle". With the innovative posture, it once again demonstrates the splendid and prosperous Humen clothing, and annotates the new pattern and new thinking for the clothing ecosystem. It guides Humen's clothing innovation and development, and highlights the theme of "innovation and enterprising". The world clothing shoe and hat net reporter takes you to understand the 2016 new scenes of the Humen clothing trade fair.

New exhibition hall will continue to write a new chapter of the exhibition

The new exhibition hall, the Humen Convention and Exhibition Center, was opened.

The exhibition center consists of three parts: exhibition hall, performance hall and supporting parking lot. The area of the project is about 42969 square meters.

Among them, the exhibition hall adopts modern architectural style design, the main body is steel frame structure, the facade is perforated metal plate, the performance hall is equipped with professional stage lighting, sound and LED display equipment, T steel structure stage can be dismantled flexibly, can accommodate more than 1000 people at the same time; the supporting parking lot is expected to set up 660 parking spaces.

Since the first trade fair began in 1996, the main venue of the Humen Trade Fair has been from the Longquan commercial plaza from the first to the third to the the Yellow River fashion city from 4 to nineteenth, and then to the temporary exhibition hall of the Convention and Exhibition Center at twentieth, and to the current Humen Convention and Exhibition Center. After 21 years of development, it has finally owned its own professional exhibition hall. This is a landmark exhibition in the history of the development of Humen's clothing and apparel industry. It has laid a solid foundation for Humen to carry out the "industrial pformation and upgrading project" and promote the development of mice business.

New harvest opens and develops new journey

As the first show to enter the new exhibition hall, what is the effect of the trade fair? Listen to the exhibitors: according to the cheering pony, the brand won the order of 260 thousand yuan on the first day of the opening ceremony. Zhou Jinguo, chairman of Qiao Bo, also said that on the first day of the public open day in November 20th, the trade volume of Joe's booth reached 80 thousand yuan.

Besides the spot trade, the enterprises are also full of benefits in expanding the market, and the signing of the letter of intent by the company and the dealers from Europe and America has carried out in-depth discussions and exchanges between the distributors from Europe and the United States and the delivery price and delivery method of the products, and a number of merchants from Hubei, Hunan, Jiangxi, Heilongjiang, Gansu, Chongqing and the Pearl River Delta have reached initial cooperation intentions, as well as Taobao, Tmall and other three party supply platforms to come to contact the source of goods.

There are 3 franchisees from Hebei, Qinghai and other places.

Moreover, many exhibitors have a high overall evaluation of the fair.

Zhou Jinguo, chairman of Qiao Bo, thinks that the exhibition is good and the atmosphere is good. Whether it is image presentation, publicity, promotion or investment promotion, Luo Zhurong, general manager of happy Nepal, said that the new pavilion is of good image and good planning. The summit forum, especially the Summit Forum on clothing brand channel and commodity lean management, is relatively good. Chen Jianquan, the chairman of Chen Jianquan, thinks that this session will bring together innovation, creativity and new ideas. The most important thing is that visitors are more accurate than ever before, and will be a new starting point for Humen's clothing industry.

At the same time, 18 designers of the Humen fashion designer Gallery have indicated that they are interested in customers, and some are interested in the works of designers. They hope to buy design samples from designers in the future. They also have direct orders on site, as well as on-site wholesale, as well as the intention to cooperate with other provinces.

For example, Li Xiongying, the designer of the national style, said that during the exhibition, two franchisees from Henan and Hubei were not only harvested, but also a French businessman was making in-depth contacts and many intentional merchants, which is very helpful to the original brand of the designer whose financial strength is not strong enough.

New layout creates new industrial structure

The current trade fair not only opened up a new journey for enterprise development, but also conveys new signals for the development of Humen's clothing industry.

One day before the opening ceremony, the media meeting held at the Lung Chuen International Hotel in Humen in November 17th announced that Humen is now taking the structural reform of the supply side as the main line, catching the two leading bodies of YISHION and enriching the people, and persisting in leading dance, innovation drive, service promotion, gold linkage, brand promotion and quality promotion of "six fist linkage" to speed up the pformation of new and old kinetic energy, enhance the potential for industrial development, and promote the pformation and upgrading of the clothing and apparel industry.

　　其中，“龍頭舞動”即抓住以純和富民兩個龍頭，發揮大企業大集團的引領帶動作用，強化龍頭企業與大中小企業梯次協同、集聚發展的產業格局;“創新驅動”是指大力實施創新驅動發展這一核心戰略，通過運用新技術、培育新業態、發展新模式，推動虎門服裝服飾業與科技緊密結合，實現服裝服飾業的高端化、高級化、高效化發展;“服務促動”即把“親企清政”工程切實落實到服裝服飾業，通過搭平臺、建設施、統資源等舉措，做好穩商、親商、安商工作，扶持、引導虎門服裝服飾企業成長壯大;“金融聯動”，指實施“現代金融培育工程”，進一步強化現代金融業服務實體經濟的發展導向，增強金融與服裝服飾業的聯動發展;“品牌帶動”即實施“品牌引領”戰略，以品牌創建提高產品質量和附加值，提升企業規模與效益;“質量推動”，指以落實國務院部

In order to improve the quality of clothing and apparel industry in Humen, we should take the opportunity to carry out the special action of increasing the variety, quality and brand of the consumer goods industry.

New image and brand new look

The annual rendezvous and rendezvous is the stage for companies to display their image. This year's new pavilion is even more so.

YISHION, Kam Mun, Yi Xun, Qiao Bo, Zhi Qin, nu Fang, AI Lin, ECA, kapok Road, Chu Ge, Yi Wan, praying prayers and so on a number of excellent local clothing enterprises have made outstanding performances at the main venue of the current trade fair. They have used all their strength to create the image of the booth and strive to present their most beautiful side.

For example, YISHION displayed its military camouflage clothing series at the booth, and set up helicopters and propellers with the theme, and pressed the whole field with unique fashion tactile. The location of the Italian Pavilion was made of logs matching white lines to make clothes more authentic, explaining the theme of "harmony of nature" in the 2016 autumn and winter new products. Zimple displayed the understanding and perception of life with pure white natural green, and aroused people's attention to the waste clothes in life; the universal cheongsam presented a poetic beauty to pavilions, traditional cheongsam, peacock peony and so on.

In order to encourage enterprises to create brand image through booth, this year, the organizing committee invited professional judges to organize the image selection of booth and select the top six awards such as "the most fashion sense Award".

At the same time, through the "Humen clothing" WeChat public vote, let netizens choose "the most popular booths Award for netizens".

At the Humen designer carnival on the evening of November 20th, each of the awards was awarded. YISHION won two awards: "the most fashion sense Award" and "the most popular guest booth Award". Italy, kapok Road, Zimple, Kam and WAN cheongsam were awarded the "most fashion art award", "the most branding Style Award", "the most fashionable and Creative Award", "the most market potential award" and "the most popular Audience Award".

New fashion is still showing the new trend of fashion.

Fashion is the main theme of fashion Zhou Yongheng. This year's Humen fashion week is no exception. The micro film competition, design competition, fashion show, designer Carnival and so on set off a fashion whirlwind of this fashion week.

The fashion activities in the evening of November 18th brought the whole of Humen to a boil. Bao Chai sister Sha Deng, Chibi playwright Chen Han and CCTV hosted the "old driver" Li Xiaodong, all of whom came to the ceremony for the third China (Humen) fashion Mini Film Awards ceremony for "fashion Humen".

It is reported that the micro film competition has received 114 entries from Beijing, Shanghai, Fujian, Xi'an, Chengdu, Guangzhou, Dongguan and other provinces and municipalities.

Among them, the awarding team of the second Humen micro film competition, the student team of Communication University of China, Capital Normal University and other institutions of higher learning, Humen local clothing enterprises, advertising companies and other enterprises and institutions, the only micro movie professional website in China, and the professional associations of Guangzhou Microfilm Association recommended the work to the organizing committee.

These works, through the rich lens language and unique shooting skills, have focused on the new look, new features and new development of Humen and clothing and apparel industry, and annotated a new Humen fashion.

That night, the awards were unveiled, and the first prize was won in the first place. The love story of Humen and the trouble of silly Roth won the silver award. The love of the city, the love of home and the original dream were awarded the bronze prize. Huang Wenmei, the love story of Humen - Luo Ruimei, Dad - Zheng Xiaomao and the flowers dedicated to the best director, best screenwriter, best actor and the most popular award.

It is worth mentioning that the Humen love story, which won two awards of silver award and best screenplay award, was produced by ECA, a well-known women's clothing brand in Humen.

The battle for creative design has been launched ahead of fashion week. The fourth China (Humen) International Children's wear online design competition, with the theme of "children's fun time", has been soliciting contributions from April 20th to August 12th. The competition organizing committee has received 668 entries. The contestants are from Malaysia and mainland China, Hongkong and Macao. They are students from famous universities in Trent University, Beijing Institute Of Fashion Technology, Wuhan Textile University, Central Academy of Drama, Tianjin Academy of Fine Arts and so on. There are also some fashion designers of Hongta fashion center and Hai Lan group.

In September 27th, the Organizing Committee announced the results of the contest. In the end, the Chinese athlete Kang Zhi won the gold medal in the mad animal city. Lu Zeyu and Kuang Yong won the silver prize respectively in the works "children's paintbrush" and "angry birds". Lee Jung, Guo Yu and Chai Ming Xue won the bronze medal with three people. Lu Zeyu was awarded the best creative award. Wang Jiahao and Huang Jingyi two people won the prize of Internet popularity.

On the evening of November 19th, the seventeenth Humen Cup International Youth Design Competition was held at the fashion show hall of the main venue of the trade fair.

The theme of the "Humen Cup" competition is "source, creation and future". The organizing committee has received 3165 entries from over 10 countries and regions from China, the United States, Japan, the United Kingdom, Russia, Ukraine, Czech, Cyprus, Malaysia and Hong Kong, Macao and Taiwan.

After the strict screening of the preliminaries, the excellent entries from 30 groups of players from England, Russia, Lithuania, Malaysia, Mexico, Japan, Taiwan and Mainland China entered the finals of the evening.

After fierce competition, finally, the Japanese player Liang Yu / gatto Sha Ya coconut won the gold prize in his work "system creation". Chinese player Qi Shengyi's works "Jue" and the Chinese player Li Jiajia's works "Xin Lu" won the silver award. The Lithuania players Karolina J de Wright, the Chinese Gao Jie / Chen Qianfeng, and the Chinese Yang Zhiwei respectively won the bronze prize with the works "beyond the earth", "under repair, suspended use" and "no three no four".

In addition, 10 outstanding awards are also known.

At the same time, the 14 fashion show has become the highlight of this fashion week, including YISHION, Kam, Yi, Royal wife, Fu Min, Chu Ge, nu Fang, Zimple and other 8 corporate brand release shows, 5 Korean designer WHEE JIN SEO, MAG&LOGAN, Taiwan designer Xu Qiuyi, Xu Mingmei, Hongkong designer Liu Junxian and so on 5 designers special field, as well as the "source, creation and future" - the seventeenth "Humen Cup" International Youth Design (women's wear) competition finals, which has demonstrated the local fashion brand of Humen, and has passed the international trend.

Speaking of fashion, we must mention the seven point of November 20th. The designer Carnival of Humen, sponsored by the Humen Fashion Designers Association, is a colorful designer's Rhapsody.

Especially in the fashionable fashion of big coffee reality show, 30 business owners, executives, design directors and industry leaders who usually give the brand and clothing soul behind the scenes come to the T stage, which fully demonstrates the fashion charm of Humen.

7 awards, including the most fashionable visual award, the most fashionable and Creative Award, the most fashionable art award, the most fashionable fashion award, the most fashionable typhoon award, the fashion style award and the most fashionable collocation prize, were also selected.

New mode docking to build new marketing

Compared with previous years, the current rendezvous and docking is more extensive and deeper. The docking of the whole industry chain, from the upstream and downstream fabric enterprises of textile and clothing, the docking between printing enterprises and garment enterprises, to the docking between Humen apparel cluster and the national textile and garment industry cluster, from the docking of buyers, professional buyers and garment market, to the docking of designers and garment enterprises, and then to the electricity and the traditional enterprises under the online and offline docking, docking diversification, but also playing a new meaning!

The legendary net red to create a new marketing, in November 19th, the fashion net red & brand exhibition docking conference was held in the first floor hall of fuming fashion city. The 13 main brands of the rich people were "cat, Xin Chun, Han Yixuan, red star, Hulun, Lun, Bai Song, Hongli Rong Da, Chasadido, K.TVB, Bai Lan, O Karo, snow song". With the help of net red power, they went to the netizens. The four nets red "one early with Ann", "Mina", "Shu Mo Mei Da" and "Zu Er Xiao Gong" and so on, helped to create a new marketing realm. Such as Fumin fashion city has launched a live broadcast activity of "net red into rich people".

New media embraces new era of information

The conference media is really tall, including the people's daily, Xinhua news agency, China News Agency, China Industrial and commercial times, China textile daily, China Textile Magazine, China apparel, China apparel network, world clothing shoes and hat net and many other high quality media. Over ten provincial TV stations and a strong pearl River Delta mainstream media form a super media group.

It is worth mentioning that many new WeChat media such as "our Dongguan", "Dongguan trumpet", "Tang", "iSoWhat search", "a moment", "ah Chun third eyes", "Humen Taiping" and "Humen costumes" have formed a strong publicity campaign. For example, our Dongguan "two" about Humen and Humen clothing WeChat read up to 240 thousand times. The official WeChat "Humen clothing" of the current trade fair, two of the total WeChat's total reading volume about the booth image is 130 thousand times, one of which is nearly 100 thousand times.

Moreover, the introduction of the hottest and hottest live webcast and mobile live broadcast is the first time that the fair has been invited. In depth interviews with the founders of Humen's famous local clothing brands and domestic and foreign fashion designers have been invited to talk about the brand creation process, the latest trend of fashion and the future fashion industry development mode.

Through the 25 personalities, the Humen Trade Fair has further realized the breakthrough from PC to mobile terminals, from offline to offline.

All this, nearly 200 journalists from more than 60 news media, including traditional media and new media, have done a lot of reports on the trade fair, Humen garment industry and Humen town. This has greatly enhanced the influence and radiation power of the trade fair, enhanced the image of Humen's clothing industry and Humen City, and fully demonstrated Humen as a "famous city of Chinese clothing" and "China".

Famous town "and" China "

"Famous town" and "national costume".

The unique charm of the industry famous brand building demonstration zone.

Humen has more wonderful stories. The new chapter of Humen trade fair, the world clothing shoes and hats net invites you to see you next time.