H&M Asks The Stars To Endorse The New Year's Series Every Year. Who Is This Time?

In this minute minute dog dog CP love sweet moments, H&M clothing brand officially announced that Li Chen and Fan Bingbing will work together to speak.

2017 "Chinese New Year series!" - New Year's money has not yet come out. H&M China announced the spokesperson's news in October 30th.

Well, not long ago, they wore the joint name of H&M and KENZO.

H&M since the beginning of 2014, a set of costumes for the Chinese new year will be launched annually.

In the first year, he was looking for ads for supermodel ho Sui and Yu Tian wing.

Then H&M opened the CP (Couple) mode: the 2015 New Year series is Xun Zhou and Gao Shengyuan's endorsement. The couple just got married the previous year.

In 2016, H&M was looking for Liu Wen and Choi Siwon.

"The performance in the variety shows is very popular with the audience." in the micro-blog of H&M's Li Chen and Fan Bingbing endorsement, many netizens are still calling the "pomegranate couple" this pair of CP.

The spokesmen before were fairly international.

This year this pair -

It has gained popularity in variety shows.

There will be a new film.

"On screen, the two also often show their love on micro-blog, and they can also bring a lot of attention to H&M.

Chinese New Year series usually use elements of the year's zodiac and red, which are sold in four markets in mainland China, Hongkong, Malaysia and Singapore.

It can be seen that H&M attaches importance to the Chinese market, especially the Chinese market.

In 2015, the Chinese market contributed 5% of the H&M share to the market, its fifth largest market and Asia's largest source of revenue.

As of the third quarter of this year, H&M has 400 stores in China.

H&M is probably a favorite brand in fast fashion.

Its spokesmen include David Beckham (this is a very successful collaboration), supermodel Giselle and Miranda Kerr, female singer Beyonce, Katy Perry, Lady Gaga and Lana del Rey and so on.

Compared with UNIQLO and Gap, H&M's replacement of spokesmen (advertising stars) is more frequent. Almost every season, new stars will be photographed by different stars.

If the Chinese New Year series has something in common -- CP, then H&M spokesmen do not seem to have many rules in every quarter. In short, they need enough (International) cards.

Frequent replacement of each season's spokesperson, it seems to want to hit as many fans of different ethnic groups as possible.

It seems to have such a meaning: you can also be as dazzling as H&M.

H&M advertising

It's frequent, but the performance is not very good.

In the third quarter, net income and gross profit margin declined, though revenue increased by 7% (mainly online and offline).

Its net profit was 48.2 SEK, which fell by 9.2% during the same period.

This is the fifth consecutive quarterly decline in H&M's profits.

Gross profit margin declined from 55.9% to 54% in the same period last year.

It has opened 211 new stores in the first three quarters of this year, and 214 stores will be opened in the fourth quarter.

H&M is also stepping up its online stores. In 2016, they set up online stores in 11 countries.