E-Mail Marketing Advantages, E-Mail Marketing Will Become A Sharp Edge.

Act as

As an important means of marketing, e-mail marketing is becoming more and more important in network marketing, and has attracted more and more attention from domestic enterprises.

Xiaobian analyzes the advantages and disadvantages of e-mail marketing, thinks that the application of e-mail marketing has many points, but there are many problems at the same time, but generally speaking, the development of e-mail marketing has broad prospects for development and huge commercial value.

1. sustainable promotion

Once we have a new product, we need to have customers.

You can always keep in touch.

It will be promoted by mail marketing. If there are a large number of customer mail, we can meet the needs of a large number of customers and know the latest trends of products.

This is quicker, more convenient, simpler and more affordable than other Internet marketing methods.

2. e-mail marketing has low cost and wide range of adaptability.

E-mail marketing is a low cost way of marketing. All expenses are Internet surcharges. The cost is much lower than that of traditional advertising.

The content of e-mail marketing is unlimited and suitable for all walks of life.

Because the carrier of an advertisement is e-mail, it has the characteristics of large amount of information and long storage period.

It has long-term publicity effect, and collection and circulation are very simple and convenient.

3. targeted, reduce waste

Email marketing can send e-mail to potential users in a targeted manner, and others.

Advertising costs are greatly reduced compared with advertising without targeting.

Because of the advantages of email marketing, mail

The market is increasing year by year, and even the traditional direct mail advertising market has been threatened.

License mail marketing can send e-mail to potential users in a targeted way, and marketing expenses are greatly reduced compared with other media advertisements.

4. aspect of opening rate

We generally believe that

The biggest advantage of marketing lies in the high opening rate.

However, with the spread of short message marketing, spam messages are also increasing. The major mobile phone security software and address book software have launched spam messages interception function.

If the contents contain some suspicious spam messages, the message will not be able to reach the user's inbox, and the opening rate will be greatly reduced.

For the opening rate of mail marketing, we mainly get it from the statistical reports brought by the mail marketing software.

In fact, the opening rate of mail is much higher than that we see from statistics.

The general way of statistical opening rate is to insert a small picture of 1*1 pixels in the sent message. When the recipient opens the mail, the picture is displayed and it is believed that the mail has been opened.

However, because many mailbox service providers and users do not display pictures by default, even if the mail is opened, as long as the picture is not displayed, then the opening can not be counted.

5. relative confidentiality

And media

Compared with other marketing activities such as public relations, mail marketing does not need to create momentum in a big way. Information is sent directly to the user's e-mail address, which is not easy to attract the attention of competitors unless the competitor's e-mail address is also on the mailing list.

The sales of mail products are 5 times higher than that of ordinary letters.

This shows that the delivery rate of mail is quite high.

In this way, users see the product by mail, and when the product is recognized, it will enter our website through a link, so the rate of conversion is very high.

This is because targeted people, a good company is not just to attract users, the most important thing is to retain users, how to stay is through e-mail, in a word, mail marketing will become the most popular development trend.