How Many Years Have The "Black Five" Changed?

"No matter how highly respected.

To some extent, global business needs "black five".

Tired of the digital stacked Jessica, he has cast his eyes on this new battleground called "black Friday".

Jessica is an investment bank executive. After 11 double ransacking, she has begun to think about the globalization of e-commerce.

Now, her judgment is that retailers must seize the opportunity of black five so that they can better integrate into the new market.

"It can be expected that this is far more exciting than China's double 11. After all, the huge gap between the US and China's per capita GDP is there, and the positioning of mature markets and emerging markets is by no means a double 11 can be filled."

As early as the 60s and 70s of last century, "

"One thing, but according to the American media, since 2005, black five has become a real shopping festival for the whole people. It has become the busiest year in the United States.

Day.

Ten years later, last year, according to the authority's monitoring, US black five had retail sales of $10 billion 400 million under the antenna and $2 billion 720 million online.

Of course, data is already on the decline - retail sales in the US black five line in 2014 were $11 billion 400 million, and online retail sales totaled $2 billion 300 million.

Moreover, this figure is far less than the final turnover of China's dual 11 Ali 91 billion 200 million yuan (13 billion 400 million US dollars) in 2015, not to mention the 120 billion 700 million yuan (US $17 billion 750 million) this year.

However, in the eyes of Jessica and her investment bank colleagues, the trend of globalization should be more worthy of "betting" in the future.

Black five supports half the holiday season.

There is no doubt that in today's global retail downturn (the most prominent in the developed countries in Europe and the United States), black five is still undertaking an irreplaceable mission.

The fourth quarter is the peak season for global retail sales. From late November to the end of 12, the holiday season (HolidaySeason) is the most important selling time for all retailers in Europe and America. The black five to the Internet Monday (CyberMonday) these days became the key nodes to win.

Black five is seen as a barometer of the annual retail holiday season.

This is a good example of the expectations of many businessmen for the holiday season.

According to the understanding of the billion power network, Amason has said that it will increase 20% seasonal temporary jobs to 120 thousand in the holiday season this year, so as to meet the strong business needs of the company.

In the third quarter earnings report released this month, Target raised its sales forecast and annual profit target for the holiday season, and the stock price jumped more than 9% before the stimulus.

In the past two quarters, just like the roller coaster Apple released last month, it also said that sales will rise year-on-year in the holiday season this year.

And the important role of black five in the whole holiday season can also be seen by businessmen in preparing for one or two.

In order to maintain the growth momentum of black five, WAL-MART launched "online shopping week" to advance users in advance.

Amazon's black five discount season extended to 12 days.

Target, BestBuy and other retailers launched the black five free distribution service.

Messi stores hired 83000 temporary employees for black five.

H&M launched the special series for black five for the first time this year, promoting sales on 17-27 November.

How many changes have taken place in black five over the years?

Scrutinize black five, it is not just different from double 11. After more than 10 years of spring and autumn, it is now different from its original self.

One, not just the day after Thanksgiving.

The traditional black five is the second day of Thanksgiving, the fourth Friday of November.

On this day, a large number of discount and discount activities will be launched in American shopping malls, which will be the busiest days for businesses in the year.

People's mad rush to buy makes the market profits increase, but also brings a lot of troubles and problems.

The huge flow of people not only caused great pressure on the staff of the market, but also created potential risks, such as stampede and customer clashes.

You can imagine a large number of customers in the store doorway Tent Tents to wait for the scene of robbing goods, as well as the cash desk was jammed.

In order to divert, and to extend the activity time to increase revenue, businesses now generally extend the black five time.

Billion state power network learned that last year, Target started five days ahead of schedule in November 22nd, and launched black five promotions. Messi stores, Sears stores and so on were also open for business at 6 o'clock on Thanksgiving Day.

Amazon started 7 days earlier last year to start black five big promotion, this year also extended the black five to 12 days.

Two, from line to line.

According to the US media BI, over the past years, the volume of black and five big entity retailers such as WAL-MART and Taghit has gradually declined.

It is reported that the volume of black five US entity retailers will drop by 3.5% over last year.

Last year, on the whole Thanksgiving weekend holiday, a total of 102 million shoppers in the United States went shopping in the physical store, a figure far below that of 147 million in 2012.

"Of course, this does not mean that American consumers do not shop during the holiday season.

They just stopped saving all their shopping on black five or online shopping Monday, and many people chose to shop online, eliminating the need to shop in stores.

BI pointed out in the report.

ShopperTrak statistics also show that retail sales in the US black five line declined to 11 billion 400 million US dollars in 2015 from US $11 billion 400 million in the same period last year.

In 2015, US black five's online retail sales increased by 14% over the same period last year, reaching US $2 billion 720 million.

In the 2015 holiday season, total retail sales in the United States increased by 3.3% to $884 billion 500 million, of which $94 billion 710 million in online sales, accounting for 10.7% of total retail sales in the holiday season.

Not only the United States and Britain have seen the same trend.

It is understood that in 2015, black five in the UK, online retail sales reached 1 billion 100 million pounds, breaking the UK's first single day online sales of over 1 billion pounds over the years.

According to Experian-IMRG statistics, online sales in the UK on 2015 were 943 million, up 31% from 720 million in the year before 2015.

The black five strategy of businesses is also moving online.

According to InternetRetailer, 15000 of Messi's 83000 temporary employees added to this year's black five were allocated to electronic business posts, an increase of 25% over last year.

Reuters also reported that in order to meet the black five WAL-MART's 50% increase in online shopping inventories this year, it will go all out to increase online sales.

Shop.com, an online retailer, says sales in the holiday season will be at least two times that of the same period last year, compared with 200% last year.

Black five was born in the United States, but it is not confined to the United States.

Canada, which is adjacent to the United States, has always maintained a black five tradition. Britain, which has close ties with the United States, has been playing black for five years. France, Australia and other European and American countries are also following up.

A survey of Australian consumers showed that more than 18% of respondents were very interested in promotion of black five online this year, and up to 11% of Australian consumers plan to buy online on the day of black five.

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At the same time, major countries in Asia, Africa and other places also introduced black five into their own homes.

In recent years, with the rise of cross-border electricity providers and Hai Tao shopping, black five has not only settled in China, but also played its own characteristics. As a variant, "red five" and "Purple five" are common.

Japan's largest department store group, San Yue Yi Dan Dan also chose to go to Tmall international on the day of black five this year (that is, November 25th) and take part in the black five war.

In South Korea, retailers represented by Le Tian and Lotte are also actively preparing for black five.

Moreover, South Korea also created the "Korean version of the black five" - the Korea shopping tourism experience festival (KoreaSaleFESTA).

In September this year, the Korea trade and investment promotion commune announced that it would hold an online sales promotion exhibition of Korean products in 20 famous online shopping centers such as China, Japan and other 10 countries during this period.

In Southeast Asia, Singapore is a faithful participant in black five, but there are many other footsteps to follow.

For example, this year's German incubator RocketInternet's electricity supplier Daraz said it will hold five black promotions in Burma for the second time.

In addition, the billion power network learned that the other side of the globe is also crazy for black five.

The African electric giant led by Kilimall, Jumia and Konga has pushed the black five activities to a climax in the past two years.

According to reports from African media ITNewsAfrica, many online businesses in South Africa have also established their own brand awareness by using black five. It is estimated that the number of black five sales and orders this year will increase 15 times compared with last year.

What is the future of black five after the double 11 era?

As mentioned in the opening paragraph, black five may be less than double 11 on figures, but it stirs up global retailers in a larger scale.

A cross border trade practitioner commented: "double 11 is the idea designed by Ali, but black five is a holiday jointly sponsored by all businesses."

Take North America for example, during the whole black five period, there were more than 1000 merchants who participated in the activities, not counting the number of chain stores.

No one can formulate the game rules of black five, and can only decide their own direction.

And double 11 seems to be a large stage that brings together many actors, but you can't deny that it is the main battlefield of Ali, and it is unavoidable that it can not be coerced by traffic.

All these let us see that black five is not just a "Hi" of a platform, but a hundred schools of thought contend.

Of course, every country has the national conditions of every country. After the black five moves from the United States to other countries, it will also "localize".

In terms of China's black five, because of the double 11, many people will feel that the market facing the user needs has been eroded, and it will face greater challenges.

But what is more convincing is that black five is a holiday that can better meet the needs of Chinese consumers' consumption upgrading and satisfy their desire to embrace the global market.

A cross-border electricity supplier to the billion state power network, said: "black five is not only a chopping day, but also the future of China's online retail industry weathervane."

Ceng Bibo, the founder of the wharf, has also mentioned that Chinese shopping overseas needs more than just buying milk powder, diapers and health products. "I bet they will continue to buy COACH, GUCCI and Herm s after eating crabs."

Therefore, the ocean wharf chooses not to add 11 of the excitement, and devote itself to black five.

No matter how hard Ali tried to dilute the sales figures of double 11 this year, the inertia thinking of catching up with the sales volume of the previous year seems to have been deeply impressed on everyone's mind.

But the black five attracts the eye spot not to lie in the icy figure, even some people call it "the developed version double 11".

Although black five was originally a very simple and very simple discount sale in the United States, but after being introduced into the whole world, its significance was not limited to it, but in China, it also had many connotations.

"Black five is not only a simple price appeal in China, it embodies the Chinese consumers' higher pursuit of commodity richness and quality products, and also represents a consumption concept and shoulders the important task of leading consumption upgrading."

The industry insiders concluded.