"Ningbo Pack" 2016 Double Eleven Sales Hit A Record High, Refresh Record

As we all know, Ningbo is known as "the city of clothing" at home and abroad.

A large number of reputable clothing brands such as Shan Shan and Luo Meng are famous.

But after 2008, for a variety of reasons, the first, second generation brands of Ningbo garment industry were gradually left behind, some of them did not concentrate on making clothes, some even completely divorced from the clothing industry.

It can be said that nowadays, the influence of "Ningbo outfit" in China is no longer what it used to be.

But it is worth noting that in recent years, some of Ningbo's cutting-edge.

Brand growth is very fast, no matter in business marketing mode or brand management mode, it has strong innovation, and they open another window for "Ningbo dress".

Taiping bird is a fashionable brand that has grown up in reverse fashion. It only started 20 years ago, but it frequently detonated the revolutionary revolution in fashion circles: designing cross border cooperation with Disney to design "memories" clothes; reaching strategic cooperation with Wanda Group, the world's largest commercial real estate company; the first batch of stores to enter Wanda Plaza; and fashion entertainment cooperation with ALI music and Sina entertainment, so that garments can not only see and wear but also listen; in 2010, Taiping bird made use of it.

To achieve the third pformation, we will get rid of the "burden" of the manufacturing end, focus on design and marketing, and set up a number of R & D design teams with international vision. Every year, we will launch more than 8000 new products to the market to realize the on-line operation of the whole brand.

GXG has made a great contribution to marketing. At present, its full channel system has been able to get through the online and offline products. From the online platform, we can clearly identify the offline stores, quantities and addresses of the synchronized products sold.

This year, there are more than 700 shops under the "double 11" GXG brand line. The increase in the proportion of the same line and new products is an important reason for the surge of GXG sales this year.

Compared to Taiping bird, GXG, Bo Yang's innovation is more reflected in many brands.

Unlike other brand strategies that expand the market space oriented by other clothing brands, Bo Yang's multi brand strategy focuses more on the internal talents of the enterprise, pforming the enterprise structure from the business unit system to the corporate system, so that a group of cutting-edge clothing brands with smaller but vigorous vigor will hatch and grow in the big family of Bo Yang.

Over the past two years, Bo Yang has launched a lot of Internet brands, such as cowboy single category, two years can do more than 100 million yuan, and if the introduction of a single category of "fruit shell" home clothes, two years can achieve 150 million yuan, this year, the sales volume is expected to exceed 200 million yuan, the company's entire system, organizational innovation is very flexible.

There is no doubt that the rapid development of Taiping, GXG and Bo Yang can not be separated from the driving force of innovation.

Clothing is a fashion industry. Without innovation, there will be no development.

At present, the total number of textile and garment enterprises in Ningbo is over 1, and there are more than 900 enterprises above designated size.

Publicly available data show that in 2015, the total output value of textiles and clothing in Ningbo reached 118 billion yuan, and Western clothing and suits made in Ningbo accounted for more than 40% of Zhejiang's total. The overall occupancy rate of shirts exceeded 1/4 of the whole country.

But in fact, there are still too few enterprises or brands that really develop through innovation.

Ningbo is a city with a history of clothing production for a hundred years. The clothing industry has always been a traditional dominant industry and economic pillar industry in Ningbo. However, in recent years, Ningbo's clothing industry seems to have been ignored, and there has been no big breakthrough for many years. Despite the emergence of brands such as Taiping, GXG and Bo Yang, Ningbo is still the same as Ningbo.

There is still a gap in status.

From another point of view, to a city, the garment industry also influences the openness and fashion of the city to a large extent.

At present, Ningbo is accelerating the process of internationalization of the city. The garment industry can become an important starting point for Ningbo to integrate the fashionable resources, enhance the urban taste, shape the brand of the city, promote urban pformation, industrial pformation and social pformation.

Therefore, it is necessary for Ningbo to re-establish the advantages of the garment industry.

"All men gather firewood, and fire is high."

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More innovation is needed, and more Taiping birds, GXG and Bo Yang are needed.

Just as Tang Yijun, member of the Standing Committee of the Zhejiang provincial Party committee and Secretary of the Ningbo Municipal Committee and acting mayor, said, the clothing industry is a basic livelihood industry. It is also a long-lasting, energetic sunrise industry, beautiful industry and fashion industry.

Ningbo has become the first pilot city in China to manufacture "2025 made in China", and has ranked fashion textiles and garments as one of the five leading industries.

It is hoped that Ningbo garment enterprises will firmly grasp this important historical opportunity and always cherish "

The dream of "making up the world", vigorously promoting innovation in technology, products, brand, management and business mode, and boldly exploring "clothing + intelligence", "clothing + culture", "clothing + personalized service", and stepping out of a new way of developing high-end, fashion, branding and internationalization, and strive to polish the golden brand of "Ningbo Costume" for a hundred years.