Abe Founder Abdicated, Daughter Succession Can Continue "Do Not Take The Unusual Road".

On the afternoon of November 21st, Metersbonwe (hereinafter referred to as "American state") announced that in order to better focus on the overall business development of the group, Zhou Chengjian To apply to the board of directors of the company to resign from its board of directors, directors and members of the special committees under the board of directors, and at the same time apply for resignation as CEO of the company. Zhou Chengjian's resignation has been effective since the resignation report was delivered to the board of directors of the company. After his resignation, Zhou Chengjian will not hold any positions in the United States. Zhou Chengjian's daughter Hu Jiajia took over the position of chairman.

Hu Jiajia, a graduate student, graduated from Aston University in 2010 and graduated from the marketing department of Aston University. He earned his master's degree in fashion marketing from Ma Lan Ma Lan college in London in 2011. From 2011 to 2016, he worked in the office of the president, the development and operation Department of American bond, the brand marketing department and the strategic development department. Ms. Hu Jiajia holds 225000000 shares of the company's stock.

In addition to Zhou Chengjian, in the announcement of the day, the United States government executives exchanged big blood, and also announced the announcement of the change of the secretaries, the chief financial officer and the securities affairs representative.

At the Shanghai Zheshang forum, which was just concluded in November 19th, Zhou Jiancheng also revealed that this year compared with last year's double 11 record, the United States has more than 70% growth, and said that in the past 20 years, the US state is extensive management, and now the competition is intensified, so we need to strive for excellence, and no longer blindly pursue the scale and speed.

Zhou Chengjian, who seems to be trying hard to kill the market in 2017, suddenly turned up the top baton in the United States in less than 48 hours.

Earlier, anecdotes were rumoured that Zhou Chengjian had been investigated by the Cci Capital Ltd insider trading case of Zai hee, a fellow villager in Zhejiang. In early January 7th, the United States announced that it could not get in touch with Zhou Chengjian and Secretary of the board of directors, and announced the suspension of shares.

In November 1, 2015, Xu Xiang, the legal representative and general manager of Chai Hei Cci Capital Ltd, obtained illegal insider information from stock market through illegal means, engaged in insider trading and manipulated the price of stock transactions, and were taken criminal coercive measures by the public security organs according to law. In 2014, Chai Hei was once the third largest shareholder of Smith Barney apparel. Under the condition of the failure of the US bond market, the company had been able to sell the U.S. stocks through low absorption and high yield for 450 million yuan in the past six months.

In January 15th, Zhou Chengjian and Tu Ke went to work in a normal manner. According to the analysis of the industry, on the one hand, this event has a huge blow to the brand image of the United States in the capital market, and on the other hand, it will also bring resistance to the plan of the US capital's expansion or transformation through capital market in the future.

A source close to the United States has revealed that Zhou Chengjian has made poor decisions over the past few years, plus the negative rumors that it will be more appropriate for her daughter to come out to host. Xu Xiang case is expected to be formally opened in December 2016, when the trial site will open up many mysteries.

According to the financial report, in the first quarter of 2015, the state's apparel business income was 1 billion 753 million yuan, down 4.75% from 1 billion 841 million yuan in the same period last year. In addition, in 2014, the United States apparel business income of 6 billion 620 million yuan, compared with 7 billion 889 million yuan in 2013, down 16.08%. In 2013, compared with 9 billion 509 million yuan in 2012, it dropped by 17.03%, and in 2011, the United States business income was as high as 9 billion 945 million yuan. At the same time, operating profit in 2014 was 178 million yuan, down 65% from 2013, and operating profit in 2013 was 510 million yuan, down 42% from 2012. In 2014, business revenue fell 33.4% compared with 2011.

Facing the continuous loss performance and the downturn of the whole Chinese entity retailing industry, the United States and America have a long way to go.

In the family genealogy Department of China, Zhou Chengjian belonged to the first generation of rural talents. enterprise Home, he rooted in the rural areas, using the unique Chinese relations, in the extensive growth. In 1995, because of a survey of the clothing market in Guangdong, we saw many garment processing enterprises engaged in foreign trade foundry, well-equipped and skilled workers, but the machine idling rate was very high. That year, Zhou Chengjian was thirty years old.

In 2001, Smith Barney's sales revenue reached 800 million yuan, 80 times the initial stage of entrepreneurship. After that, in May 2011, the ambitious Zhou Chengjian even shouted at the shareholders' meeting that in the first half of this year, the net profit growth of 600% would be achieved. But this time, the richest Chinese clothing industry started in Qingtian, Zhejiang, did not realize that Waterloo is near.

The fierce impact of the Internet business and overseas giants has made the "loss for three consecutive years" become the top curse of the United States. This is closely related to the internal and external injuries of the United States itself.

According to the data of Ou Rui consulting, in 2015, the apparel group ranked the top six in China's market share, namely, Vero Moda and Only, Hai Lan's home, fast retailing (UNIQLO and GU, etc.). Semir , Adidas, Inditex (Zara, Bershka, etc.), and the United States has withdrawn from the first tier, and has been left behind by rival Semir, who has been competing for many years.

In December 2010, bon's electronic business platform purchased online. The US bond movement even took the lead in many Internet companies, taking the lead in realizing the sweep shop consumption in a physical store, a store shortage, nationwide search for goods, and online shopping line replacement. It has formed an application scenario characterized by traditional online shopping and O2O testing.

However, as many traditional costumes appeared in the initial test of electricity suppliers, the new move did not achieve tangible results, but intensified its contradiction with franchised stores and even direct stores in the later stage.

By 2014, in the face of many contradictions between channels and inventory, Zhou Chengjian had to admit that in the age of "channel is king", clothing enterprises would spend money to smash channels and open shop everywhere. Nowadays, when users are king, they will become spending money to "smash" users, which is better than burning software.

One data can testify to the change of thinking. In 2014, nearly 800 American bond stores were 4 times the previous year, so nearly 5000 stores in the United States in the prime of life fell to more than 4000 in an instant. Because Zhou Chengjian figured out the crux of the problem, closing shop became the general trend.

Subsequently, the United States and played the "fan" card, 2 consecutive years after the title of the 90's popular variety show "wonderful flower", this summer, invited 90's idol Li Yifeng to become spokesmen, the purpose is to close the distance with the 90's.

The "fan" APP actually reflects the change of thinking in the reform of the United States. One of the design ideas of a fan is that every consumer can become an operator on the "norm". If you are paid, you will get the corresponding income sharing. This is obviously a reference to the past beauty and mogujie.com model, and joined a similar "micro business" promotion form. The main pain point that fan tried to solve was that consumers were confused about dressing and matching but could not get effective advice.

However, this still does not really achieve a similar sense of customization like the trend of Zara, and the generation gap between the US and the core consumer groups is still widening.

The United States is still working hard, but efforts need more money. In July 1st, Smith Barney launched a non-public offering of the 1 billion 87 million shares of the company, which is expected to increase by 9 billion to boost O2O. In the 9 billion use planning, 2 billion 500 million yuan will be used for the construction of the "intelligent manufacturing" industrial supply chain platform, 6 billion yuan for the O2O all channel platform construction, and 500 million yuan for the construction of the Internet big data cloud platform center.

In 2016, the third quarter report showed that the company's revenue during the reporting period was 4 billion 700 million, an increase of 8.83% over the same period, but it still has losses, which has been reduced by 12.73% over the same period last year.

In the 2016 Hurun rich list, Zhou Chengjian's business has shrunk by half compared with last year, dropping from 26 billion 500 million yuan to 12 billion yuan, ranking 62 from 241.

Zhou Chengjian once said in this year's fashion development forum of the whole retail conference, "most of the clothing brands including the United States and the United States benefited from the rapid growth of the market dividends and costs 20 years ago. The success has led us to be blind and confident. In the past five years, the trend of the Internet is becoming more and more popular, and the price sensitivity of consumers is more and more obvious. This leads us to lose our original competitive advantage."

From the industry leader of the year to the bottom of the valley, Zhou Chengjian, founder of the United States, moved the problem to consumer promotion and attracted price sensitivity. consumption The enterprises lose competitiveness.

Then how can Hu Jiajia, who is the 85 Internet aborigine, "bypass the ordinary road" to bypass the pits that his fathers have trampled, and transform the US states in the declining trend?