Two Generation Hu Jiajia: Take Over As Chairman Of New State Of America

Shanghai Metersbonwe apparel Limited by Share Ltd (hereinafter referred to as "002269.SZ" 21 announcement) announced that the board of directors recently received the resignation report submitted by the company's founder, chairman and President Zhou Chengjian.

After his resignation, Zhou Chengjian will no longer hold any post in American state dress. The board of directors of the company elected Hu Jiajia as chairman of the American Apparel. American Apparel Zhou Chengjian's resignation will not affect the normal operation of the company's management and management. He will focus on group strategic business in the future.

Hu Jiajia and Zhou Chengjian, the actual controller of the company, have relations with father and daughter.

　　 Has been rotting in various departments for five years.

According to the announcement, Smith Barney held a board meeting in November 20th to elect Hu Jiajia as chairman and CEO of the company.

Statistics show that Hu Jia Jia, female, was born in 1986, with Chinese nationality and postgraduate qualification. He graduated from Aston University in 2010 and majored in fashion marketing in London Ma Lan Gore college in 2011. Hu Jia Jia holds American Apparel 225 million shares account for nearly 9% of the total share capital of the company.

Hu Jiajia has been relatively low-key, in the past almost no media coverage. It was the first time that it was pushed to Taiwan.

　　 Hu Jia Jia

A US insider told reporters that perhaps the outside world would be surprised, but the two generation of rods in the company seemed logical.

From 2011 to 2016, Hu Jia Jia was there. American Apparel He has worked in the office of president, Metersbonwe footwear development and operation Department, brand marketing department and strategic development department. Hu Jiajia, who has worked in the fashion industry for 5 years, has been well prepared for succession.

Reporters learned that Hu Jia Jia, who served as chairman of the board, has sent staff letters to the company, indicating that he is still firmly optimistic about the fashion retailing industry. He hopes to lead the United States to the leading brand of Chinese fashion, and is willing to make a lifetime of efforts.

In addition to Hu Jiajia, the reporter also noted that Zhou Chengjian's son Hu Zhoubin will also serve as assistant to the president of American bond.

A notice published in November 21st mentioned that Mei Bang clothing agreed to appoint the company director Hu Zhou Bin as assistant to the president of the company, responsible for the development of Internet and innovation business, and his term of office will expire to the third session of the board of directors.

Statistics show that Hu Zhoubin, who was born in 1988, graduated from University of Nottingham in 2011 and received a master's degree from the University of Kingston in 2012. He worked in Tmall group, Alibaba group. American Apparel Marketing department, Shanghai pen Industrial Design Co., Ltd. Director of American Apparel. Unlike Hu Jiajia, Hu Zhou Bin did not hold shares in the company.

It is worth mentioning that in November 19th, when the 2016 world Zhejiang businessmen's Shanghai forum and the Shanghai Zhejiang chamber of Commerce 30th anniversary conference were jointly sponsored by Zhejiang Merchants Association and Shanghai Zhejiang chamber of Commerce, Zhou Chengjian repeatedly stressed the two generation succession when he came to power, which seemed to release the signal for the handover.

"We hope that the spirit of the new Zhejiang businessmen will be placed in the new generation. Let the next generation of our children carry forward the spirit of the new Zhejiang businessmen, and they will be the new forces in the new era." Zhou Chengjian said at the time, "my recent thinking and discussions with everyone about the spirit of new Zhejiang businessmen, I feel more deeply the gap with the new knowledge in the new era. With my existing knowledge structure and thinking system, I want to leap from old Zhejiang businessmen to new Zhejiang businessmen. There are great challenges. If there are conditions, we should look for opportunities as soon as possible, and deliver our mission responsibilities to the new generation, so that they can complete a new round of transformation of enterprises."

　　 Zhou Chengjian

Act as American Apparel "Electric shock", the "state purchase network" operation results are not as good as expected. Under the impact of e-commerce shopping, traditional stores are facing transformation and inventory worries. Earlier this year, Zhou Chengjian began to let the "new generation" create new business models.

In April 2015, when Smith Barney launched its online shopping APP, Zhou Bangwei, his 18 year old son, set up a platform for this project. At that time, the reporter learned that the "fan" APP idea was dominated by Zhou Bangwei. Since then, the popular Internet program "wonderful flower" has also been changed from the US state dress to a fan. This shows that the company has attached importance to the norm, and Zhou Bangwei has appeared on the scene many times.

Reorganizing management team

In many people's eyes, Mei Bang dress has indeed arrived at the crossroads where the pain is determined to be reborn.

In 2008, Smith Barney was listed on the Shenzhen Stock Exchange. After the listing, the stock market went up 51%, and Zhou Chengjian was over 16 billion yuan, becoming the richest person in China's apparel industry. In 2010, American Apparel Market value reached its peak, once more than 38 billion yuan.

However, in 2015, the net profit of American bond business attributable to shareholders of listed companies was -4.32 billion yuan, a sharp decline of 396.57% compared with the same period last year. This is the first time that the company has been losing money since listing, and the number of stores has dropped from 5220 to 3800.

After the first loss in 2015, American Apparel Has not been able to get out of the shadow of loss. In the latest three quarter earnings report, the company achieved operating income of 4 billion 711 million yuan, an increase of 8.83% over the same period, and a net profit of -1.54 billion yuan, 12.73% less than that of the same period last year.

"The reason why the United States is in trouble today is not only the macro factors of overcapacity in the overall garment market and the shrinking demand, but also the strategic mistakes of the United States and the missed opportunity of transformation." Yang Dayun, President of Utah international brand Cci Capital Ltd, said.

He said, it is undeniable that many enterprises in China first created the first glory of enterprises, but are they capable of creating the second brilliance? Compared with foreign enterprises, the short history of Chinese enterprises is the first time facing the era of the longest market downturn, the rapid upgrading of consumption, the changing consumption mode and the most complex situation of the Internet. The biggest difficulty of transformation and upgrading of traditional enterprises is the difficulty of upgrading the values of the founders themselves. "The choice of America and America requires courage and perseverance." Yang Dayun said.

The spokesman for Metersbonwe has changed from Jay Chou to Li Yifeng.

As of now, the year has included American Apparel The 11 listed companies completed the two generation of succession, and the remaining 10 include Yi Qiao shares, Jinyu Che Cheng, Jiangnan high fiber, Jin Litai, Shen Ke shares, and video technology. In addition, Wang Zhongjun, the son of Huayi Brothers' chairman, Wang Fu and Lu Tai A, the original real controller Liu Shizhen and Sun Tzu Liu Deming, are also preparing for the succession. These successors generally showed the characteristics of being younger and highly educated. Among the 13 Successors, 11 were born after 80, and 2 after 90. Among them, there are 5 Master degree holders, 6 have overseas study background, and most of them have worked in the enterprise.

Although the two generation of successors generally have a good educational background and an international perspective, they are also more aware of the situation of enterprises. They should be expected to grow out of the blue rather than the blue. However, in the course of business operation, besides the influence of the decision-maker's capability, macroeconomic factors, industry prosperity and other factors will also have an important impact on the enterprises. Whether the "two generations" can take up the responsibilities of the listed companies still need to be tested by the market.

However, Zhou Chengjian's arrangement for his children to take over the business is also a "painstaking effort". In the announcement of the day, American Apparel It also disclosed the announcement of the change of the secretaries, the chief financial officer and the securities affairs representative during the same period, such as the former securities representative Zhuang Tao acting as Dong MI, while the former chief financial officer and Dong Mi Tu Ke served as vice president.