Lin Dan, A Derailment, Wants To Have A Share In The Men'S Underwear Market.

Recently, Lin Dan's "derailment" storm is bubbling with excitement.

The man who gave the impression of "Olympic champion, good husband and good man" on weekdays was no less than his attention in the Olympic Games.

Some may not yet know that Lin Dan had invested himself in a previous investment.

Brand name,

The name is "LINDAN", which is also a flagship store between Tmall and Jingdong. The price of the product is much higher than that of the market general underwear.

But in terms of sales performance, it may not be so satisfactory.

So, this even the Olympic Legend Lin Dan wants to share the men's underwear.

Do you know about it?

Reporters from the US media recently reported that the global market research firm Persistence Market Research (PMR) recently released a global market for men underwear market latest report, entitled "BRIC underwear market will reach the highest growth rate by 2020".

According to the report, the global men's underwear market is estimated to reach US $8 billion 420 million 800 thousand by the end of 2015.

From 2015 to 2020, the composite annual growth of the market will be 5.8%, and it will reach US $11 billion by 2020.

There are generally two types of men's underwear: one type covers the trunk, the other side covers the waist and legs.

The types of sweaters include vest, short sleeve vest and bodybuilding vest. Men's underwear includes regular briefs, sports shorts, and leg shorts (also called short boxers). Long underwear is more popular in winter because it can provide more warmth for wearers.

The increase of disposable income, the more comfortable and comfortable brand underwear are the main factors to promote the demand for advanced underwear. This also promotes the growth of men's underwear market.

However, the fierce market competition and unorganized in developing countries are the main factors that impede the growth of the men's underwear market.

It is estimated that the men's underwear market will grow at a compound annual growth rate of 5.8% from 2015 to 2020, reaching US $11 billion 167 million 600 thousand in 2020.

The market share of the BRICs is over 35%, and is expected to remain dominant throughout the forecast period.

Europe is the second dominant market, with a market share of 17.4% in 2014.

The men's underwear market in Europe and North America is expected to grow at a compound annual growth rate of 5.1% and 3.9% respectively in the forecast period.

By age, the market can be divided into 15-25, 26-35, 36-45, 46-55 and 56 years old and above.

The global men's underwear market in 2014 accounted for 24.2% of the market share at the age of 36-45. It is estimated that the composite growth rate of the market will reach 5.8% during the forecast period.

In distribution channels, men's underwear market can be divided into online sales and offline sales, while offline sales can be further divided into supermarkets, stores and single brand stores.

In 2014, the online sales market accounted for 7.7% of the global men's underwear market. It is expected that the highest annual compound growth rate of the market will reach 12.8% during the forecast period.