Opening Up A New Era Of Innovation And Creativity -- 2016 The Third "Purple Gold Award" Cultural And Creative Design Competition

November 11th, the third "Purple Gold Award" cultural creativity

Excellent exhibition and awards ceremony

The Zijin garden of Hexi new town was held.

Wang Yanwen, member of the Standing Committee of the Jiangsu provincial Party committee and the Propaganda Department of the Jiangsu provincial Party committee, presented the award for the jury winners.

Xu Ning, Vice Minister of Propaganda Department of Jiangsu provincial Party committee, presided over the event and announced the opening of the excellent exhibition of the competition.

This competition is sponsored by the Propaganda Department of the Jiangsu provincial Party committee, the Jiangsu Provincial Civilization Office, the Jiangsu provincial development and Reform Commission, the Jiangsu Provincial Economic Commission, the Jiangsu Provincial Education Department, the Jiangsu provincial science and Technology Department, the Jiangsu provincial housing department, the Jiangsu Provincial Cultural Department, the Jiangsu provincial press and Publication Bureau, the Jiangsu Provincial Taiwan Affairs Office, the Jiangsu Provincial Bureau of industry and commerce, the Phoenix publishing media group, the Nanjing Arts Institute, the SOHO holding group and other 14 departments.

The competition has received more than 17000 entries, bringing together 29 provinces, municipalities, Hong Kong, Macao and Taiwan provinces, as well as the unique creativity of the more than 20 countries, including the United States, Britain, France, Germany and Australia, and building a new Jiangsu high ground for creativity.

After several rounds of strict and fair screening, a total of 4089 works entered the reappraisal.

In the end, the book wall, her or his splendid life won the jury prize. The 11 winning works of Zijin and Smart Maternity Ward were awarded the gold medal of the new works and the most valuable prizes. The 21 works of "kiln change" and so on won the silver prize, and 42 works such as "reading capsule" won the bronze prize, and 357 pieces won the award of excellence.

Under the new normal economic situation, cultural and creative design is of great significance for extending the industrial chain, enhancing the added value of products, promoting industrial pformation and upgrading, and creating new engines for development.

The theme of this competition is "create value, design change life". It is divided into 5 events: Architecture and environment, public service advertisement, ceramic art, modern handicraft and "future star".

The competition focuses on life, advocating "artistic life and art of life", focusing on professionalism, focusing on professionalism, inviting professional agencies and teams to compete, introducing the curator mechanism, enhancing the authority of the jury and enhancing the professionalism; focusing on marketization, insisting on demand orientation, promoting the connection between creative design and enterprise needs, and docking with mass consumption; focusing on internationalization, strengthening interaction with well-known design organizations and teams at home and abroad, and increasing the proportion of overseas entries.

The competition provides copyright registration for all entries, and 123 top experts and industry leaders at home and abroad take part in the review of the works to ensure the authority and fairness of the evaluation.

It is understood that from November 11th, the excellent exhibition will open a creative feast in the purple gold creation Park, so that people can share the fruits of the competition and show the goal of "let creativity find the market, let enterprises find business opportunities and let the people get close to art".

Nearly twelve thousand square meters of exhibition hall, 5 independent exhibition hall, the collection of outstanding works of this contest.

In order to enhance interaction and sense of experience, a series of thematic activities will be held during the exhibition. At the scene, you can get in touch with the pottery master and the award-winning author, start a dialogue, understand the story behind the work, make ceramic ware for free, show your unique creativity, and release the nature in the graffiti wall.

The whole excellent work exhibition is a quiet and elegant artistic journey, and also a creative feast for thought collision. It is also the best place for parents to interact with each other.

The Organizing Committee of the competition said that with the common concern and support from all walks of life, the "Purple Gold Award" cultural and creative design competition, which was born on the hot land of Jiangsu, is growing. Its influence and driving force are radiating the whole country and heading for the international arena, which will create strong vitality for creating new heights of the cultural and creative industries.

Viewpoint

Zhou Yong, President of Jiangsu SOHO holding group

Zhou Yong

"The third Purple Gold Award" reflects the design concept of "close to life", which has aroused great repercussions both at home and abroad.

Some institutions and institutions at home and abroad are concerned about Zijin awards.

This award-winning works fully reflect the blending of Chinese and Western cultures, both with the characteristics and connotations of our traditional Chinese culture and from the popular design styles of the world.

I think the purple gold award is a good platform for cultural exchanges between China and the west, and will also become a good foundation for Chinese culture to go out.

"Wei"

Chen Guohuan Zijin gold modern handicraft special tournament curator

Chen Guo Huan

The "Purple Gold Award" is paying more and more attention to the docking with life, which is the original intention of the purple gold medal.

If a good design cannot integrate into life and the market does not accept it, it can only be indulged in self admiration.

This award winning work also fully embodies this point.

Many works are arranged in groups, such as the design of a living room, the design of a kitchen, and so on.

"Wei"

In this contest, "she or his splendid life" won two awards: the jury prize and the modern handicraft (decoration) Gold Award.

The work is composed of three chapters, taking Oriental life aesthetics as the context, with the integration of non heritage handicraft as the carrier, the space of study, Zen house and tea house as the practical function. With the theme of "activating the popular arts and crafts and changing life", we integrate dozens of handicraft and life design into one.

For users to open a window of art and wisdom, and turn it into an artist of life and a magician of art, and enjoy the constant charm of Oriental life aesthetics in different situations and furnishings.

Ma Cong, designer of her or his splendid life

As a contemporary artist, Mr. Ma Cong, a designer, has deep research practice and unique views on the internationalization of Chinese culture and oriental aesthetics.

"This design allows users to replace different scenes according to different seasons.

In terms of technology, we have adopted over 20 traditional handicrafts to tell you that traditional handicrafts can be linked to contemporary life in different forms, so as to achieve the goal of "activating inheritance".

We should not just stay at the stage of performance and exhibition, and it must be closely related to our life to activate.

Modern handicraft decoration Silver Award "Suzhou family" designer Zou Yingzi

This work uses the shape of the Suzhou ancient city wall, and embellish the small scenes that are everywhere in life. A series of works reveal a strong hometown complex.

Modern handicraft decoration Bronze Award "modern creative teahouse eight piece" designer Wang Jinxiang

The material and shape of the work break through the traditional concept, and the material is Canada white maple.

The tea table style absorbs the essence of Ming style furniture. It uses high waist, inverted horseshoe and overlord.

The seat breaks through the Ming style South hat, and the legs and arms are all made of inside and outside corners of the nail circle.

The tea stand adopts a tenon and mortise structure, a wooden grille, and a water drawer at the waist.

The shape of the tea cupboard also uses a tenon and wooden grille, which is consistent with the tea table. The fingernails and lines of the tea cupboards and feet are consistent with the tea tables and chairs, displaying the ancient Zen charm.

The costume design gold medal was awarded by Guo Zibiao of Suzhou arts and Crafts Institute.

Guo Zibiao, the gold medal winner in costume

"My design inspiration is from Puerto Galera.

Puerto Galera is a documentary in 2009, directed by Louis Sihous, which records the annual killing of dolphins by local fishermen in Japan.

The documentary was a great sensation when it was released.

Therefore, my intention is to call on everyone to protect nature and live in harmony with animals.

In the production of clothing, I used a lot of non clothing materials, such as paper clips, key buckles, pins and so on.

Tie dye design works "shadow - I came from Jianghai" won the Bronze Award for dress, jointly designed by Gu Ming, Luo Jingjie and Liu Suqiong.

The composition of the design team can be described as a strong combination. Gu Ming is an art consultant of Jiangsu Huayi group, a master of Arts and crafts in Jiangsu Province, and has been engaged in the research and application of tie dyeing innovative design for a long time. Luo Jing Jie is the design director of the clothing Design Department of the clothing College of Donghua University and the design director of Shanghai Nong Ying fashion limited company. Liu Suqiong is an associate professor and doctor of the school of clothing art of Jinling Institute of Technology.

Through their joint efforts, they presented a series of works of shadow - I came from Jianghai to show the level of contemporary tie dye art design.

Professor Liu Suqiong told reporters that this series of works uses different textures.

For the fabric, to enrich the means of art dyeing and finishing technology to pform visual arts, emphasizing the artistry and originality of the work.

In terms of color, style and pattern design, we advocate modern oriental aesthetics and strive to create an artistic conception of "water mist and shadow, extrinsic quality, and painting and dancing."

Expert comments:

Li DQI Qi, chairman of the jury of clothing re evaluation, Secretary of the Party committee of Tsinghua University Academy of Fine Arts, author of "Introduction to clothing science" and "history of Western clothing"

The purpose of design is to use it, not to appreciate it.

"The purpose of design is to use, and is different from artistic creation. Artistic creation can only be appreciated, while good design needs market to test.

The entries of this competition are mostly students, so we can see many fantastic ideas, but I want to remind contestants to consider how the design products can land.

At present, many costume design competitions in China emphasize creativity and mislead the players.

Now many domestic costume design competitions overemphasize the source and forget the fundamental.

Creativity is the source of design, and the fundamental purpose of design is to serve the reality.

Now many competitions overemphasize creativity idea, and forget the purpose of design.

The purpose of design is to change life, so your work must be able to land and be used by people.

The difference between design and art lies in the existence of the market of the first party.

Therefore, many of the competitions now mislead many students, so that they think that if they are not designed, they will be wrong.

Design mistake: too many ideas, too much design.

Nowadays, many works have too many ideas. Designers have stacked many ideas and elements together, resulting in overdesigned design.

We can compare with the works of design masters, and we can see that the works of design masters tend to emphasize only one design point, which is what we call "point design".

"Jinling love" won the gold medal of modern handicraft (jewelry).

"Jinling love" is three pieces of necklace, earrings and rings. The whole set of jewelry is set in 26 sapphires, with a total weight of 100.96 carats, and a total of 4991 diamonds with 25.29 carats gross weight.

Fang Wei, designer of Jinling love, explains the design intention on the spot.

Mr. Fang Wei is the chief designer of Baoqing Silver Tower and the representative successor of the national intangible cultural heritage "gold and silver work".

He said that the design inspiration of "Jinling love" came from last autumn's photo of a friend circle in the "Meiling Palace".

Taking the name of "Jinling love", it is intended to praise the city that is happening or will happen, or the love that has passed away.

Imitation "dot Cui" ornaments won Excellence Award Zhao Shuxian

Mr. Zhao Shuxian is the inheritor of Nanjing velvet flower, and he made the velvet flowers popular. This time, he made the Nanjing velvet flower a "green head".

In order to let the velvet flowers show the glossiness of kingfisher feathers, Zhao Shuxian and his disciples need to go through nearly ten processes to create these imitation jade ornaments manually.

"Now the market is popular" imitation dot green "design, some people use dove wool and silk cloth to imitate.

Then I'll think about it.

In order to imitate the Cui Cui, it took more than half a year to overcome some technical difficulties, and made the jewelry of "velvet flower".

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