Discussion On Improvement Proposals And Investment Trend Of C2M Business Mode

Here are some of Zhu Weiming's research on C2M business model in terms of improvement and investment.

First, the C2M mode looks beautiful.

C2M (Customer to Manufactory, customer to factory, referred to as "customer to factory"), the user driven production mode is a new e-business mode based on the community SNS platform and B2C platform mode.

C2M is also known as "short-circuit economy", that is, to connect consumers and manufacturers, "make an appointment to buy, produce on demand".

The C2M business model realizes the direct link between customers and factories, and eliminates all intermediate circulation price increase links, so that customers can directly link with manufacturers and designers to provide customers with high quality, cost-effective, personalized and exclusive products.

C2M business model looks very beautiful, but it is actually faced with the problem of dispersion, discontinuity, diversity and uneven distribution of orders. It is also faced with the problem of postponing consumption due to the long delivery cycle. It even faces the problem that manufacturers are unable to drain their genes without Internet genes. In detail, see Zhu Weiming: subverting business logic, C2M can save China made (http://manager.china-ef.com/manager/20161115/209649.htm).

The overall feeling of future business model C2M is beautiful, but the implementation process needs further improvement.

Two, C2M business model improvement proposals

Figure 1 red collar C2M mode

C2M is a very idealized model in terms of concept. But from factory to customer realization process, product quality assurance, fast delivery, and how to make small batch production under personalized design, manufacturer M needs not only quick response capability and flexible manufacturing supply chain, but also quality assurance.

Which factories are suitable for docking C2M platform? What platforms have the ability to integrate C2M resources? How to improve the landing process in the C2M business model construction process?

First, C2M can build its own supply chain system, integrate manufacturer resources, establish its own private brand (Private Label), create a team of C2M buyers (designers), and buy buyers (designers) to communicate directly with manufacturer M, so that C2M platform can become an integrated set of high quality manufacturers.

Second, the Chinese style ZARA+C2M has changed the "necessary" long logistics cycle, slow reaction speed, poor service experience, and the mode of sale before sale and after sale service can not be guaranteed. Therefore, if we can realize the rapid reaction mechanism of ZARA, C2M is still worth looking forward to.

Third, the C2M mode can not replace the mainstream mode of the existing electricity supplier, but it can complement the B2C and C2C, and make a difference in the subdivision of vertical field, such as mogujie.com, beauty and Taobao and Jingdong coexist.

The direction of vertical electricity supplier C2M business platform, such as suits, jeans, shirts, shoes and other products on the product, cut into a platform characteristic positioning, for China's manufacturing industry cluster is indeed a pformation and upgrading of the train of thought, found that Cixing shares (300307) in Tongxiang to build a global sweater customization is more suitable for this train of thought.

Figure 2 Cixing Tongxiang integrated sweater customization

Fourth, C2M can be positioned in the right crowd, or only in the high-end market of a second tier city, emphasizing quality, seeking resources integration of luxury manufacturers, or providing three or four line city consumers with products with strong design and reasonable price, emphasizing speed and time, seeking quick response of small factories, designers STUDIO and OEM\ODM factories.

Fifth, C2M+O2O mode, not only let

By participating in creative design to achieve C terminal and M links, and through offline stores to experience, to solve the single C2M mode can not experience the problem.

This model is somewhat similar to the famous brand products, but the online products are not linked to customers.

Three, the investment trend of C2M business mode

The novelty and subversion attracted many influx of participants, both the strong entry of Internet companies and the magnificent turn of traditional industry leaders.

However, the demand for C end of consumers is ever-changing, while most manufacturers' M terminals can provide products that are single and can not fully meet all the needs of the C side. So the C2M integration platform based on the C end diversification needs has become the only feasible solution. Reality has also proved that C2M platform provides links for most manufacturers M, such as the strict selection and necessity of NetEase.

So the evaluation of C2M third party platform business mode is mainly based on its C port's drainage capabilities, M end resource integration capabilities and service capabilities in the link process.

First, the pformation of traditional manufacturing enterprises C2M.

The traditional manufacturing industry has solid foundation and resources in product design, manufacturing, R & D, quality control, and so on. Through the grafting of Internet and industry 4, we can achieve the digitally driven production capacity of the whole supply chain and achieve large-scale personalized production.

The defect is that traditional manufacturing enterprises lack the innate Internet gene. In addition to carrying out the pformation of digital factories, there is also the need to link C terminals for drainage.

Typical cases: the news bird, the red collar and the red dragonfly.

Second, the third party platform crossover C2M ecosystem chain.

The third party

Using previously accumulated large user data, cross border traditional manufacturers or branding M to achieve the link between C end and M side needs, for the lack of Internet drainage manufacturers, is a traffic entry.

This year, Tmall and Jingdong, respectively, with Tmall, Viktor, Evo and other brands cross boundary customization is a typical example, while NetEase strict election is the first domestic ODM mode of e-commerce brand.

Third, integrate platform or IT company to provide integrated C2M solution.

Some information technology companies are innate with the ability of Internet communication and drainage. They have advantages in the technical framework of C2M platform. They can connect well with M of traditional manufacturing enterprises, and help traditional manufacturing enterprises to go to sea by platform.

The founders, as the elders of Baidu, need to be the "C2M e-commerce platform in the world", which is a congenital gene. No matter whether the platform can finally blossom or bear fruit, it has taken a regrettable step in connection with the traditional manufacturing enterprises. However, the necessity of C2M mode needs further improvement.

Another case is that Cixing shares (300307), as the first market share of domestic computerized flat knitting machine, has the advantage of customer resources (has accumulated a large number of high-quality sweater manufacturing enterprises at home and abroad).

A customized platform industry 4 item project for the global sweater market is being prepared. It is expected to quickly realize customized platform's landing mode in the production and sale side of the sweater based on customer resources and achieve platform business.