Teach You How To Make Your Store Every Day Good Business.

In recent years, under the influence of e-commerce, traditional clothing store operation is more difficult, in addition to shop promotion, it seems that there is no better way.

Actually, otherwise, it looks like the Red Sea under the line, but it can do well in the same way.

Do the following 10 aspects of work, not only let your store stick to the local atmosphere, but also gather popularity.

1. Good location is half the battle.

Of course, many stores have high rental costs and relatively large investment risks, so choose a suitable brand positioning and consumer positioning.

Is the first key element.

2, how large is the rest area of a store, which is directly proportional to the rate of entry.

It is believed that many stores have shop plans and store designs before opening. Many bosses in the early stage may consider the maximization of the flat efficiency and choose to increase the shelves so as to increase the amount of display.

From a certain standpoint, standing in the customer's position, a crowded shop and shopping space is not very comfortable. What do you think he will think about it?

3, do a good job in window layout.

I believe this point is clear to everyone. The shop window is the face of a shop. How can this person look at his face first?

So, what is a good window?

First, set the theme of the window (what do you want to tell the customer?)

Secondly, choose clothes and props for the theme.

Third, do every detail of the window (details decide success or failure).

Fourth, adjust the position of the model (combined with the theme, and think about how the model stands well).

Fifth, adjust the lighting.

Finally, make sure that your display space is three-dimensional, hierarchical, theme, story, and can be fascinating.

4. Rationality of lighting layout

The human instinct is light seeking. The five senses choose the visual sense, and the light plays a major role in this process. Where the light should be located and when to turn on the light, there should be a flow chart.

Remember that there was a problem before, because customers didn't have LOGO lights at night because they didn't have customers at night, so they might take into account the cost management.

Professional store management sharing platform, search mdyygl.

May I ask you?

Will customers come in if they do not open?

In contrast, some shops continue to open after LOGO is closed, and the boss says it is advertising. Such a boss is bold.

5, customer expectation environment

What customers expect is a natural, warm and comfortable shopping environment, which is actually another "home".

Around three environmental factors, combined with their brand positioning and consumer groups, shaping a good shopping environment and experience is an important factor.

6. The influence of auditory touch.

Besides vision, auditory touch is also one of the influencing factors.

When to put on any music and what music to play on festivals, this is also a problem that we need to think about. We must stop playing several pieces of music all day long. Music should be divided into periods, with themes and attractiveness.

7, shaping employee positions in the market.

Chinese people have a special feature.

In the busy market, customers will enter the store because of curiosity. When you are in the market, you must create a good atmosphere, or do a simulation exercise.

8, welcome guests.

Many stores have welcome guests, some of them are standardized training. They are very well placed, but they often neglect the link of sending guests. The old saying "send passengers to three miles away", as long as you pay attention to the cash collection link and the sending and receiving links, I believe sales will improve.

9, innovative customer viscosity

I believe that in the early days, everyone has been making SMS visits and 3T visits. In this era of keeping pace with the times, do you let your employees do the promotion work of WeChat and micro-blog, increase the customer's viscosity? Do you divide customer management, establish emotional links, let your employees manage your customers well, and enhance their viscosity?

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