Secret: 88 Skills To Double Store Performance

Nowadays, people spend four cents on every penny of their business. They want to ask themselves the following questions: first, what kind of results do I want to spend on this penny; second, what is the result of losing this result; third, can we achieve this result without spending money or spending less? Fourth, is this absolute result of spending the money?

1, insist on distributing promotional materials at the front of the store and invite customers into the store! (the world's top 500 McDonald's also lets employees distribute coupons on the streets!)

2, let every employee in the shop be busy and create a good sense of business in the store. (customer testimony is the best witness. When idle, employees can play the role of customers, do simulated sales and make real ones.

See your business is always thriving!

3, ensure that the sales of the top 200 stores are not out of stock every minute.

4, if a child enters the shop, give the child a balloon that has blown up.

5, the access to the door and the passageway in the shop must be kept unobstructed and not blocked by any vehicle or object.

6, the clerk insisted on the object: Hello, welcome to * * * (shop name).

7, the clerk insisted on sending the object: you go slowly, if you use it well, you can introduce to your friends!

8, every day during the operation, there should be advertising about store brand operation or the advertising broadcast of its own stores.

9, every day, all employees are asked to forward the latest WeChat number of the store.

10, ask every employee to call 10 valid members every day.

11, in the store all work, should give way to the reception customers, of course, customers have entered the shop.

12, adhere to a monthly member day, member days must give members a gift.

13, plan control process, we must quantify the number!

14, every product is positive to customers.

15, ensure that every floor tile is clean.

16, give customers a thorough analysis of the skin and speak again.

17, let every salesperson understand that all customers like to be warmly received and hate being left out.

18, a small poster next to the commodity, the sales volume of this product can increase by 16%.

19, make fun of your store with interesting language, pictures and props.

20, check your experience desk every day to see if your trial dress is running out, whether it is hygienic or clean.

21, try to let customers stay in the store for more time, such as inviting customers to sit down, such as pouring a glass of water to customers.

22, try to shorten the time for customers to settle accounts.

23, always regard yourself as a customer to look outside the store to see which places will make customers uncomfortable and improve in time.

Professional store management sharing platform, search attention to one three terminal management.

24, as far as possible, do not let customers see the disorderly inventory area and store in the store.

25. In the view of visitors, there should be no messy items (such as waste cartons, used cosmetic cotton, other tools, etc.).

26, turn every commodity into a 18 year old girl (youth, freshness, vitality) rather than a 80 year old woman.

27, every store has a salesperson who can draw beautiful POP posters, and every POP in the store is full of vitality and interest.

28, stores often display fashionable goods or interesting items that are not related to the main products but are closely related to the tastes of the target consumers, so that the target customers can always find like-minded feelings.

29, moderate participation in some public welfare activities, establish a good public image, and cultivate the public welfare of shop assistants.

30, ensure that the sales of the top 200 stores are not out of stock every minute.

31, adhere to 5S management, sort out an environment where employees can quickly find the goods and props they want, and a pleasant area for employees to rest.

32, seasonal products, 1 months ahead of season theme exhibition.

33, develop your own store's SOP (standardized operation process) to guide staff work.

34, every employee in the shop should smile to receive customers.

35. After analyzing the customers' skin, we should exaggerate the customers' skin problems appropriately.

36, the commodity price tag must not be missing, because the price tag is silent.

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37, the store manager should always praise the well done staff, and stimulate the enthusiasm of the salesperson.

38, worse action is better than Utopian action.

39, every BA should master 50 loyal fans with strong spending power.

40, calling out the customer's name is the greatest respect for the customer. Sending a birthday wish to the customer is the most intimate greeting to the customer.

41, rainy day, free to give customers a disposable rain cape.

42, always introduce to customers 20% higher than the customer's psychological target price.

43, BA must know the goods that he is responsible for, and he is absolutely confident.

44. Be highly sensitive to the new products and fashion products in the cosmetics industry, and introduce them at any time.

45, according to the location of the store, we should adhere to the management strategy of "wide and deep".

46, adhere to the "broad but not deep" strategy for regular stores and convenience goods.

47, weekly conduct a market survey for competitors (survey category, price, activity, brand, etc.).

48, a monthly cash register system and background information system maintenance should be carried out to reduce operational failures and avoid affecting sales.

49, do not be stingy with the experience and product manuals provided by the manufacturer, and send them to consumers as much as possible.

50. Every salesperson is required to fill in the BA sales schedule every day.

51, the store manager must always review the merchandise together with the purchase.

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52, every customer who consulted through WeChat or telephone should get a reply in time.

53, give every customer a small gift for us.

54, try to make your store occupy the first place in the market, and it can not occupy the first place.

55, after every job is done, ask employees to ask themselves a question: can I do better?

56, please pay special attention to the customers who spend the first 30% of the total consumption amount in half a year or a year, to meet them, which is equivalent to 82% of the store's performance.

57, ask the shop assistants to ask a few more questions, why should we do so and break the habit of "we have always been like this".

For example, why can't cosmetics shops cross the border?

58, for customer complaints, we must solve the problem first, and we must not delay it.

59, even if customers say we are unhappy, they must smile.

60, the monthly sales target of the same store is reasonable within 120% of the same month last year.

61, it is necessary for the cosmetics store to carry out 2 to 3 thematic promotions every month.

62, the cosmetics store spray perfume in the store every day, which will promote the sale of perfume.

63, bright red carpet and bright inflatable tent are signs of promotional activities in stores.

64, shop assistant uniform makeup, store make-up sales will increase.

65, cosmetic shops, counters, shelves and lots of display goods are cheap signs.

66, even if a store has a space of one centimeter, it has to pay rent, so we must try every means to create value for every centimeter space.

67, store category labels have the effect of reminding customers of consumption.

68, POP is an indispensable promotional tool for stores.

69, bright lights can stimulate customers' desire to enter the shop, and give the goods fresh feeling and vitality.

70, every employee should be able to skillfully tell customers about the benefits of membership and how to handle membership cards.

71, the special mark on jump card is a common means for stores to stimulate sales.

72, related display is a magic weapon to increase sales.

73, the award area, gift collection and lucky draw can be set up in the depths of stores, which can greatly increase the sales opportunities of stores.

74, we must dare to hype the festival, whether it's a Chinese festival or a foreign holiday, or a festival created by ourselves (such as a store, a member's day, a make-up Festival).

75, giving away gifts that customers can't afford to throw away.

For example, the mouse pad, calendar, environmental bag and so on, which have LOGO store.

76, weekly training or sales skills seminars, no salesperson should be absent.

77, when a store standard configuration is 10 employees, please configure 11! First, give store a possibility of performance improvement, and then give employees a pressure to be laid off at any time.

78, the sales of the store = the number of people entering the shop, the turnover rate and the customer price.

Everyone should be familiar with the meaning of this formula.

79, when the customer has already taken two products, he gives the customer a shopping basket.

80, inviting customers to sit down and proceed according to the urgent needs of customers is a good idea to raise the unit price of customers.

81, managers need to check and set up actions to achieve sales targets every day.

82, the iron team can create gold's performance.

The cooperation between salesmen is beneficial to a paction.

83, take the initiative to help customers, take the initiative to invite customers, take the initiative to care for customers......

Initiative is the lucky god of store performance.

84, logistics personnel must have a sales oriented mind to ensure that sales are more important than wrangling.

85, promotion must grasp the rhythm, too much.

Every promotion is best in 1 to 3 days, 2 times a month.

86, for consumers, no comparison, no discount, marked with the original price tag can promote sales.

87. When purchasing, skating on thin ice and selling smoothly.

88, spend a penny ask yourself four questions: 1, what kind of results do I want to spend on this penny? 2, no loss of this result; 3, can we achieve this result without spending or spending less money? 4, can we get the result with this sum of money?