How Is RFID Technology Applied To Clothing Marketing?

Electronic tags contain information that is standardized and interoperability.

Stores can make use of clothing.

The Reader collects the information to the central data system, and easily realizes the identification of the personalized information of the mass garment, and then carries out a series of experience marketing activities based on the statistical analysis of these information.

RFID technology can make clothing marketing more automated, detailed and personalized.

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Technology will bring different shopping experiences to consumers.

Visual merchandising

Some of the top grade now.

There are usually display areas and storage areas in franchised stores.

Each piece

When you enter the warehouse, you are attached with a RFID tag. The style and the workmanship are quite exquisite.

Detailed information of clothing, including color, size, fabric, style, place of origin, will be entered when entering the warehouse.

RFID chip in electronic label.

Clothing stores can also be equipped with professional.

The collocation of clothing in the store can be recorded in the chip with the combination of information (illustration, display, storage location, etc.).

Besides,

The storage location will also be on clothing.

There are obvious marks on the outside.

When a customer looks at a garment in a display area of a store,

The obvious zoning logo on the RFID tag will give consumers a certain visual impact. It can help consumers find the corresponding logo clothing quickly in the storage area through the marked identification on the label, and choose the color and size suitable for their own clothing.

In some high-end clothing stores, when consumers take the RFID tag on the clothes to sweep the indoor reader, the liquid crystal display next to the display rack will show the location of the clothing, and the lighting of the storage location will also change, guiding the direction, giving consumers another visual experience.

This applies to

The RFID tag can be recycled to meet the requirements of energy saving and environmental protection.

When a clothing store is sold, the cashier will reclaim the RFID tag if there is a new one.

If you need to enter the warehouse, the employee can input the new product information into the chip again, and the original information will be covered by the new product information.

Tactile marketing

Touch is a kind of close experience. Consumers can feel the texture of the fabric intuitively through trying on clothes, and can judge whether the product is suitable for its own shape.

Statistics show that 70% of consumers' purchase decisions are made when trying on.

This shows the importance of fitting experience in fitting rooms.

The modernization and humanization of fitting rooms can improve consumers' consumption experience.

Clothing stores can be

The receiver is arranged in the fitting room, and each fitting room can be composed of a plurality of fitting glasses with RFID receiving display.

When the consumer tries to wear the selected clothing before the fitting mirror, in the fitting mirror, consumers can not only see clearly the way they try on the clothes, but also see the best matching of this commodity in the monitor beside the fitting mirror.

For example, consumers try out a red.

When she tried to match the red pants in front of the fitting mirror, not only did the consumers try on them, but also the display on one side of the red trousers. The red pants were fitted with black shirts and red shoes. Consumers could touch and click to see more detailed details.

In this case, since the fitting mirror is equipped with

Reader, when the consumer tries, the reader can receive the chip information of the RFID tag on the garment, and the system automatically extracts the input when entering the store.

Matching information and finally displaying it synchronously on the screen beside the fitting mirror.

If consumers are interested in matching goods, as long as they touch and click on the display, they can find the location, stock, color, size and other information of the collocation goods in the store.

Double touch -- trying on clothes and touchscreens not only provides consumers with the most professional skills.

It also plays an important role in Clothing promotion.