Old Brand New Marketing, New Tricks.

Lok Ting: join hands with The Smurfs IP, join the net to play content marketing.

During the "Tmall 520 girlfriends Festival", The Smurfs, a classic cartoon character of Taiping bird's maiden brand and Lok Chai, creates cross-border products.

First episode.

During the activity, 8 million 388 thousand of sales were achieved.

Product sales of more than 20 thousand, interactive topic reading volume totaled over 5 million, the evaluation of over 10 thousand, more than 20 thousand points.

Cross boundary marketing makes Lok Ting & The Smurfs and

The mutual penetration and integration of brands achieve the pformation from brand to three-dimensional, from surface to depth, from passive acceptance to active recognition, from visual experience to auditory association, so that the overall brand image and brand association of each brand are more tension, so that their brands can be recognized consistently by target consumers.

PEAK: net red live broadcast plus VR documentary marketing to play new tricks.

Using the unique live mode of "NBA superstar + net red", it marks

It is leading the era of mobile broadcasting in the same industry and a new revolution in content production.

As the first basketball brand in China and the leading sports brand in China, PEAK, the 2016 China line, fired the first shot by its star Lewis Williams. With the help of the penguin direct broadcast platform, the new media technology was introduced, and the new female anchor was invited to participate in the live broadcast.

The launch of the independent live room with Penguin live shows that the brand is leading the industry with the "Star China line" into the mobile era of live broadcasting, and PEAK is playing a new pattern, new pattern and new height in 2016.

Mango: working with blind date website JDate, alternative marketing has been successful.

Date chose every single woman's trouble: when trying on clothes, it was difficult to pull the zipper on the back of the dress.

So it hangs a price tag similar to the advertisement on the back of every dress. It says, "there are some things you can't do (Some things you just can" t do alone).

The label allows these single women to pay attention to the label when trying on clothes. There is also a JDate free registration matching discount on the back of the label. Women can take this tag at any time and find the other half before Valentine's day.

Simple appeal, creative advertising form has made a good effect in this activity.

Data showed that at least 300 thousand of the exposure was found in Mango's exclusive stores, and activities were also reported by local women's magazines and websites.

More than 2000 tags were taken away by customers, JDate's website traffic increased by 13%, and new registered members 15%, far exceeding the previous promotion effect.

UNIQLO: sports sponsorship and sports marketing are highly recommended in all competitions.

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In addition to Djokovic, the brand ambassadors include Japanese tennis players, Jin Weige, wheelchair tennis champion Shen Shen Jin and golf player Adam Scott.

Djokovic played the same role in the 2014 US Open final.

The spokesman of the "Jin Weimi" joined forces, the brand "civil war" has left a deep impression on many people.

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In terms of sports marketing, it is successful.

Signing local tennis star Kam Kwan, betting on golf black horse Adam Scott, and winning the first man in the tennis world, Djokovic are all obvious.

The unique vision of sports marketing.

Keds: mark the centenary birthday with the marketing of women empowerment.

Brand Keds 100th anniversary.

In memory of her one hundred year old birthday, it changed Slogan to "Ladies First Since 1916" since 1916.

Keds was originally born out of the shoe manufacturer of United States Rubber Co..

In the 1916 year of the year, the United States Rubber Company unify all its footwear brands to a big brand, named Keds and launched the first pair of sneakers in 1917.

The historical ratio of Keds

, Puma, Vans,

And other brands must have a long history.

Although Keds was younger than CONVERSE (8 years later than CONVERSE), CONVERSE was first known for its basketball shoes, but then it gradually became popular among female consumers.

Back force: start the "terminal direct supply + electricity supplier" marketing mode

Speaking of "

"This is the fashion memory of a generation.

In the 80s and 90s of last century, if you had a pair of smooth, red and white shoes designed for your feet, match them.

,

It is definitely the best choice for fashion designers.

Yesterday, a 89 year old national brand "Huili" shoes launched the brand upgrading strategy. It not only introduced the classic high-end products, but also displayed four smart wear concept shoes.

At the same time, start "terminal direct supply platform +"

"The new marketing mode, and strive to create a new brand of domestic products.