Along With The Three Black Technologies, The Shoes And Clothing Stores In The Era Of Big Data Are Changing.

The future is being outlined with the frequency of 4320 pictures per 12 seconds.

Where does this data come from?

On the 15 day, with the Xiamen's "2016 new products conference and smart store strategic plan", we released three products: foot 3D scanner, foot pressure tester and human body 3D scanner.

Zhang Dongbin, chief technology officer with product introduction

For this reason,

CEO Lin Chi Ming also put forward a new Slogan: the size of China is called follow type.

Especially when he stood on the edge of the stage, he said the number of arguments: "from 2015 to October formally promoted to now, with the type of human body database has exceeded 100000+."

He did not mind comparing with the accumulated achievements of the national footwear Institute, and told his future, to build a data bank based on three dimensional data of body shape.

The accompanying three partners first appeared on the same stage.

New

The first thing to do is new products.

From the same principle of binocular vision 3D imaging, integrated human-machine interaction and slightly bent curved lines from the lunar exploration robot.

It turns out that many customers are willing to take off their socks for the follow-up 3D foot scanner to meet their physical needs.

This includes the PEAK NBA signed by PEAK last year. It is said that the scanner with his signature has been placed in the company since last year's China trip.

And the foot pressure tester developed just in May this year.

The 40 cm long, 1 cm thick flat is identified by Lin Zhiming as the ceiling of domestic related products, which means no other product can surpass it.

"It is more interesting that we should completely occupy the field."

Lin Zhiming said.

Follow the "black technology products" displayed at the conference site.

Similarly, the body shape measuring instrument consisting of 3 pillars and columns is also devoted to the effort.

It is better than foot 3D scanner in some parameters: 6320 photos can be scanned every 15 seconds.

However, in view of privacy and other considerations, it looks less intuitive, and even more mysterious because of a black cloth on the cage.

When these data covered by technology level, parameter level and presentation layer were revealed by Zhang Dongbin, the audience of the conference site was already unable to restrain.

One of the children's shoes brand veterans is one of them. Flying from Shanghai, he asked, "how much is it? How much does it cost? PPT's" market price is only 10% of foreign brands "does not seem to satisfy his curiosity.

Follow up with XTEP and many other enterprises to sign strategic partners.

Some people could not restrain him earlier: at the press conference, he signed a strategic cooperation agreement with XTEP, Qipai, Jingsha and you Jia Li with four enterprises.

The identity of their signatories also illustrates some problems: chief scientific researcher, general manager of custom department, and head of industrial park.

"What we appreciate more is Mr. Lin Zhiming's business vision."

They said.

Where does Lin Zhiming's vision come from? Perhaps this is more reflected in his everyday diction.

In the mobile era, 80,90 even 00 consumers, more and more rely on mobile terminal scene interaction experience. "We hope to build more and better way of experience for the brand through offline channels". "Let consumers enter the shop and then pay for your product brand value through experience display". "Using big data to give consumers a better consumption experience"...

The key to running through these sentences is the word "experience", rather than the "pformation and upgrading" that other companies can provide "foot data scanner" more often.

Because new keywords usually match a new business model.

Li Minxi, chief marketing officer with CV, makes a presentation

This heavy burden was handed over to Li Minxi, a chief marketing officer with the type, who was a well-known mobile operator and O2O expert who was a colleague with Lin Zhiming before he started his business. Now he has become the last partner to follow.

His PPT offers three solutions: smart experience shop, no shoe store, custom shop.

Smart experience shop understands: when you put your wishes into more specific scenes such as sports shops, children's shoes stores, especially when you can provide immersive shopping experience, its value is even more magnified.

But the closed loop point of this model is not on the spot experience, no matter whether the sneakers are more inclined to the pressure analysis or equipment recommendation, or the regular reminder and peripheral recommendation of children's shoes are more biased, and finally, they should point to the health management based on big data, so as to maintain customer viscosity.

"XTEP will open dozens of such experience stores this year."

The market manager told us.

If this is a more mature solution that seems to be at the end of the market, then a shoe less shop with AOKANG will be more like a new intelligent store.

"Do you want to open such a shoe store with zero inventory, low cost, high flow rate and less manpower?" Li Minxi, who has been making speeches for a long time, has a bit of magic in his voice and has attracted many "willing" answers.

No shoe store scenes occur more frequently in crowded areas such as airports, railway stations, shopping malls and so on. Through the shopping process of "scanning Collection - intelligent selection of shoes - online ordering, logistics and distribution", we first satisfy the sense of experience and order pformation, and ultimately precipitate users through online delivery and promotional activities.

Numbers and storefronts only illustrate one aspect of this increasingly expanding market segment. It is the ambition to go deep into the upstream manufacturing enterprises by putting data packets into the 200 billion shoe market.

Based on intelligent volume measurement.

It really carries the phrase "Chinese size is called follow type".

Transforming human body 3D data into template or last type to pform original data to commercial application level data, and the result can export to the enterprise flexible customization system.

The core problem is to solve the data acquisition standard and the speed of sample generation: "through intelligent three-dimensional volume, 8 hours a day, we can output 96 samples, which is 60 times higher than the traditional mode!" Lin Zhiming said.

The good news is that it has reached initial contact with the red collar of the Internet plus clothing custom, and will also be able to connect data with APP, such as Gudong and so on. Even the application of VR and AR technology in shopping has been rising, and it has also brought more imaginative space.

For this entrepreneurial Internet team, this is the beginning.

"They have clearer goals and path to progress."

After listening to the full conference, Yu Fei, who thinks he is a traditional corporate identity, commented.

Product, mode, story.

This is done.

Method.

Data, experience, immersion.

This is the logic of business.

For the current stage, they need more stories, and the interesting ideas that are presented are the most attractive.