What Changes Will Black Friday Bring To The "Double Eleven" Of Cross-Border Electricity Business?

Before the arrival of "black Friday", the Ministry of Commerce will

The pition period of retail import regulation will be extended to the end of 2017, which will give the cross-border electricity business "

What changes have it brought?

Niu Huaying, vice president of Amazon China, announced that the "black Friday" snap up in 2016 will be divided into five starting points at eight a.m. in November 25th (12 a.m. Friday morning), and five black spots in the United States at four p.m. (12 p.m. Pacific time Friday).

Overseas purchase platform for consumption.

In addition to the main discount sale, Amazon is also worth mentioning the Amazon Prime membership service in China on the eve of "double eleven".

Chinese consumers can enjoy free shipping services at Amazon's overseas purchase of 200 yuan, and the whole year is unlimited.

In addition, the "black five" Amazon Prime membership service was officially expanded to support Amazon's overseas purchase of British products, adding millions of Prime products from Amazon to buy UK products overseas.

"Black Friday" is equivalent to the "double eleven" of the United States.

Because Christmas shopping in the United States usually starts after Thanksgiving.

Thanksgiving is the fourth Thursday of November every year.

So its second day, the fourth Friday of November, is the first day of the US people's purchase.

The most frenzied day of shopping in the United States this year has also become a "shopping Carnival" across countries such as Europe, Oceania and Asia.

From November 18th to November 29th, including Amazon's overseas purchase, several major cross-border e-commerce platforms in China, such as the wharf, NetEase koala trench and panning world, also launched promotional activities.

It is understood that this year, the ocean wharf mainly attacked "black Friday" and the main role of "black out and grab". The team of more than 3 buyers of the joint platform will be the first overseas super low discount, seasonal and current commodity.

In terms of goods fidelity, the foreign terminal will first promote the "fake one compensation ten" service of the platform electricity supplier. The goods purchased by the consumers at the ocean terminal have the right to initiate a complaint within 7 days from the date of signing, and apply for the payment of the "genuine guarantee".

In view of users' black five "buy more", "buy wrong", "buy regret", "return to exchange hard" situation, online shopping information recommendation website "what is worth buying" launched the "idle value pfer" channel and "blood return special field", so that users can pfer idle items.

In addition, the "black five" many e-commerce platforms in addition to the introduction of price promotions, more attention will be placed on logistics.

"Black five every year is an annual examination, an examination room from overseas supply chain organization, quality of service guarantee, overseas shopping experience to enhance the effectiveness of cross-border logistics," Ceng Bibo, founder and CEO of Yang Yang wharf, told reporters.

In the past "double eleven", cross-border e-commerce has become a new highlight of many e-commerce platforms.

Sun Jiwen, spokesman of the Ministry of Commerce, said: "this year's" double 11 "buyers are further globalized, and consumers from 235 countries and regions in the world are shopping through China's e-commerce platform. Many well-known European and American electricity providers also launch promotional activities.

The Research Institute of Alibaba Ali predicts that by 2020, the scale of cross-border e-commerce will reach 12 trillion yuan and the annual compound growth rate will reach 20.11%.

Chinese consumers' awareness and acceptance of overseas goods are getting higher and higher.

It can be said that cross-border electricity providers in 2016 had been very difficult.

In April this year, cross border electricity suppliers implemented new tax policies, and the era of tax exemption ended.

Cross border electricity providers, which have been at the draught, have been hit to varying degrees, and prices of many imported goods have soared.

Among them, the unit price of food, mother and infant commodity is mostly less than 500 yuan, so the impact of the new tax policy is greater.

Take imported food as an example, according to the original algorithm, as long as the paction volume is less than 500 yuan, tax exemption will exceed 500 yuan, and 10% will be paid in accordance with the postal tax, but at present 500 yuan will be subject to 11.9% value-added tax.

This will have a certain impact on the cross-border import of retail electricity supplier market.

According to Analysys Analysys, the quarterly monitoring report of China's cross-border import and export retail business market in 2016, the second quarter of October 28th, shows that in the second quarter of 2016, the scale of China's cross-border import retail e-commerce market was 68 billion 640 million yuan, a decrease of 4.1% compared with the central retail market.

"Some of the cross-border electricity providers are being eliminated by the impact of funds or goods, but they are eliminated in a timely manner, but their own strong cross-border electricity providers still maintain good momentum, such as koala and Jingdong global shopping".

During the year when the new deal was implemented, some enterprises remained in history forever.

In April of this year, Cai Wensheng had been invested in Jingwei and vip.com, known as "overseas vip.com". After several pformations, he still could not escape the pressure of price war and the challenge of the giants. The platform collapsed and the employees were disbanded.

The disappearance of policy dividend has made the "explosion mode" of Hai Tao website fail, and the cross-border electricity supplier industry has shuffled the cards. The cross-border electricity suppliers, which had been the main form of bonded warehouses, were facing unprecedented pressure during this round of shuffling.

In addition, the main maternal and child cross-border electricity supplier in the new deal has a greater impact.

After the end of the pition period, cosmetics, milk powder and other strong demand categories will be implemented for the first time to import license approval, registration or filing process, which will affect the quantity and efficiency of imported goods, and the goods that consumers can buy may also be reduced.

But for some manufacturers, this round of policy fluctuations is also the right time to adjust development ideas, re plan development paths and seize the opportunity to occupy the market.

In the platform based cross-border import and export of retail business, Alibaba's Tmall international and Taobao are leading the world, with their share reaching 38.3% and 32.2% respectively.

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In the self operated cross border import retail electricity supplier, the relative platform type is more dispersed, and the competition among manufacturers is more intense.

Koala NetEase koala sea ranked 17.1% in the first place, and only 16.9% and 16.3% share in second and third respectively.

The top three in the market occupy more than half of the shares and are in the first tier. Compared with other manufacturers, they have a clear leading edge.

The market share of Amazon sea outsourcing, poly American duty-free shops and darling is closer to the second tier.

But after the "black five", the cross border electricity providers are facing the next year's new deal pition period. They must give quick response to the "tax adjustment" and "positive list" in the future.

Amoy global sources told reporters that the new deal will continue to focus on the dynamics of the pition period, "what is worth buying" will continue to maintain a high degree of concern in the cross-border industry, and will maintain close cooperation with cross-border electricity providers.

"In the future, on the one hand, we will accelerate the diversification of commodity categories, and further expand the types and quantities of overseas direct mail products on the basis of maintaining the advantages of bonded imports. On the other hand, we will actively interact with the industry, hoping to promote policies towards more advantageous industries, and more conducive to the development of consumers and society."

NetEase koala sea purchase relevant people told reporters.