Xiamen Men's Wear Week: Creating An International Fashion Tourism Shrine

As Lv Shouguo, director of the Xiamen International Men's wear week, APAX Chuan Li Qing Mo CEO said that the introduction of the tide card and the integration of show and purchase were the key to success. The Fujian brand should be in line with the international standards.

Lu Sheng, from Xuzhou, Jiangsu, came to Xiamen in 1991 as a soldier. He retired and joined the company.

At the beginning, Lv Shouguo, an ordinary salesman, was unwilling to just run his business. He had been observing the market. He contracted the company in 1997, and began to do business on road signs and celebrations.

In 2010, Lv Shouguo enrolled in Xiamen Qing Mo communication culture Co., Ltd., after he worked hard for 5 years in his hands, merged with Chuan Li, the largest fashion company in Asia.

With more international resources management team's brand, Chuan Li Mo has begun to promote Fujian's brand to the international market.

"Fujian men's clothing accounts for

Half of the country, I have been serving these men's clothing brands, including their activities have been our contractors, I think Xiamen has this foundation, so two or three years ago, there was a desire to hold.

Conceived.

This year, we talked with the government and various enterprises about our imagination and got support from various units, so this year's men's wear week was held.

Lv Shouguo told reporters.

2016 the two highlight of Xiamen International Men's wear week is the introduction of Chao brand and the innovative "show purchase integration" mode.

Lv Shouguo believes that this

It can also be called "tide week".

"Now the costumes are upgrading, and they are being upgraded to the younger ones, and those men's clothes that we traditionally see are 50, 60, and 70 later. But the new consumer groups, after 80, 90 and 00, are concerned about the trend of young fashions. I have always been concerned about the change of consumers. I see that many shoes and clothing in Jinjiang are upgrading the two generation products. Many of the brands we are contacting are also developing in fashion.

We should focus on tide cards.

Lv Shouguo said, "show purchase integration is a new mode, Internet shopping, live broadcast, mobile shopping is an emerging market, we also see consumers are changing, we saw Paris, New York, Milan, they do these shows are all concept clothing, we can not wear to the body, this year we buy this new mode of watching and buying, and have achieved very good results. We will always adhere to this model. The imported brands such as South Korea and Australia are limited money, and have been sought after by young people. I do not think there are more fashion lovers in Xiamen."

He said next year

It will still insist on the tide brand line and buy while watching, giving consumers better experience.

Xiamen International

Subverting tradition, introducing fashion and bringing younger clusters closer together also add a tidal force to the coastal city of Xiamen.

Lv Shouguo believes that Xiamen has the potential to develop into a fashionable tourist shrine.

"Xiamen has many commercial platforms. For example, Jinjiang's shoes, clothes, sea, land and air traffic can reach Xiamen. Xiamen will become a coastal fashion Carnival concept. We hope that the government can step up efforts to promote the interaction of popular fashion. I think the future of Xiamen is immeasurable."

Lv Shouguo said that the joint development of China and the United States could create a professional showcase. In the future, they will make use of net red, bloggers and daring people to combine this platform with fashion shopping, fashion trends and tourism.

Lv Shouguo said, "Xiamen has 60 million tourists a year, but there is no interaction between Xiamen and other places that can play and eat in Gulangyu Islet.

We want to make the joint development of China and the United States into a gathering place for fashion tourism enthusiasts. We can see that the show can buy products that we like. This will be a new form of business. We want to make a voice in Xiamen. We want to choose ten fashion capital to establish this business mode. Of course, we must combine the Internet with the electricity supplier to carry out sales, and integrate online and offline development. We will graft the resources of many fashion industries onto the platform. If this mode is done, it may lead to the development of the whole industry.

It is reported that next week men's wear week will introduce more international brands and celebrities. Lv Shouguo said that entertainment should be combined with fashion, and they hope to attract more attention.

"We will try harder to produce more sales in order to sell products, which is what we are different from.

Young fashion week.

This is probably the first fashion week in the world to sell all products. "

Lv Shouguo said.