Why Does Prada Store Open On Saint Barth E Lemy Island?

Recently opened a new store.

The location may be a bit surprising.

If you want to view the location of the new store in the map of Prada global retail store, you need to enlarge the map several times, because the Saint Barth e lemy island in the new store is too small.

The small island of the French West Indies in the Caribbean has an area of about 25 square kilometers, with a population of less than 1 million.

Of course, there are high quality wild beaches, blue skies and sea water, and nearly 200 thousand tourists who come to spend their holidays every year.

Prada is not a compulsion to open a new store here.

Visitors to the Saint Barth lemy lemy holiday resort are of high quality, many of whom are rich and famous.

When North America enters winter, it will become very lively here.

Before Prada, Hermes, Bvlgari, Cartire, LV, etc.

The card has already opened the duty free shop here.

Prada did not explain too much about the reason for opening the shop, but simply stated in the first sentence of the press release that the move is "to consolidate Central America."

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And from the design of the store, Prada was executed very seriously.

This store may be described as "unique", because it is so different from Prada retail stores in New York, Paris and any other city in the world.

The theme of this store is to create Chinese and American customs.

As a result, one door, painted yellow walls and ceilings, with dark brown wooden sliding doors, to the face of the tropical atmosphere.

The black and white marble floor used in many shops around the world makes the shop feel modern.

The design of the side hall is the most special.

The first is the wall, the tender yellow base, and the dark blue lines depict the banana pattern.

The ceiling has a simple wooden frame that neutralizes the complexity of the wall design.

The animal carpets, willow weaved elliptical rattan chairs and simple wooden shelves in the rooms are more like a small local clothing store.

The goods sold in the shops are specially selected summer products.

All kinds of cold towing, sun hat and men's and women's wear.

This unique new store is part of Prada's revival of its retail performance plan.

From July to now, Prada has opened ten new stores worldwide.

Of course, when opening a shop, it also selectively closes some shops with poor renting capacity.

The global economic downturn has seriously affected the sales performance of Prada.

In the first half of the performance report, Prada's net profit was 1 billion 600 million euros, a decrease of 13% compared with the same period last year, and the decline in retail channel performance is the main reason.

In April of this year, CFO Alessandra Cozzani said they wanted to improve their productivity.

According to Prada's interim report, the performance of Mexico and Brazil is surprisingly good despite the overall poor performance of the Americas market.

This may also be one of the reasons why Prada is optimistic about the market in central and South America and has chosen to open new shops on the Caribbean island with huge consumption potential.