How Much Do You Know About The Advantages And Disadvantages Of E-Mail Marketing?

In the rapid development of information and

In the era of business rage, traditional marketing methods have been unable to meet the development needs of enterprises. At the same time, e-mail marketing has become an indispensable communication tool in the current information and e-commerce rapid development of society, and has become an important platform for information exchange between enterprises and enterprises.

Xiaobian will tell you about the advantages and disadvantages of e-mail marketing.

Electronics

Marketing advantages:

1. the audience has brought interest, and the prospect that your customer can deliver has already reached your topic interest.

2. cost effectiveness, compared to all other ways of direct marketing, it is important that e-mail.

It is more expensive.

3. fast and effective.

Traditional direct marketing methods, such as direct mail, take up a lot of time to work out and execute.

Then you will have to wait for a few months to assess the results.

In the right or "choose" e-mail marketing, sales promotion can be achieved with the actual results dating back to a few days, providing immediate and direct feedback for your activities or promotional activities at its development stage;

4., the reaction is very high.

Generally speaking, the licensing or "pick in" e-mail advertising series brings higher response rate than traditional direct promotion advertising or publicity or advertising, or even other types of online.

Web sites do not like websites, where Internet users must remember the URLs, as well as memory and access, e-mail or newsletters, regularly at certain intervals, seemingly without effort from the client.

After a period of time, it enhances your sense of ability, the needs of your educates products for your products and services, and then allows your choice of suppliers. Finally, the recipient finally decides to hire someone.

Disadvantages of email marketing:

1. today, in

E-mail arrives, e-mail can be treated in a harsh environment.

This means that the prospect is mainly to find e-mail messages from their friends from specific, family and colleagues, and then everything is banned.

But because of the anti spam scheme and e-mail server filtering junk mail folder spam.

Consider that although some of the e-mails can be filtered into junk mail folders, they are not licensed by the addressee.

2. e-mail messages need to be very short.

Be quick and look forward to some information.

So it must be a long copy.

It is a bit complicated.

Then, support arguments and facts.

3. e-mail inhibits your creativity.

All text is rather boring, and e-mail text is the most important part.

You can't even create the need for your recipient to get straight to the point of advertising creative messages or reports.

Several small online businesses presumed that the website had little value to them because they believed that their services or products could not be easily sold online.

However, they have not yet found the cost effective information processing capability and electronic.

Or "e-mail" can get the biggest benefit of small online business, providing faster and better communication and customer service.

Anyone can promote them.

To publicize their products and their ideas have been made by simply using the "e-mail" as their information pmission to make known passages in the world.