Why Did "Divine Comedy" Conquer Audiences In 2016?

2016 is a sudden change for China's clothing industry. Profits Waterloo and new growth points shine together. Frustrated people are constantly summarizing and groping, and apparel enterprises that seize the opportunity have contributed a lot of wonderful marketing to us. From the 2016 hot spots of China's clothing industry, the brand of Shan Shan, Zhuo Zi and New Balance has impressed us deeply. Exploring their successful business secrets may bring new ideas and ideas for us to welcome 2107.

In the eyes of the world, Shan Shan is just a clothing enterprise.

This year, Shanshan shares "do not take the unusual road", officially extended the business to the downstream of the industrial chain, invested heavily in the field of new energy vehicle manufacturing, invested 5 billion yuan to pform the garment production plant in Yinzhou District, Ningbo into a new energy vehicle production base.

The clothing giant is a new energy vehicle, which seems to be a big explosion. At the same time, it can not help but astonish the pace of its development. For many people, Shanshan is just the "outsider" of the new energy vehicle industry. Why is it so bold to cross the border into new industries?

In the view of Zhuang Wei, the introduction of Shanshan into new energy vehicles is by no means a bold move to follow suit, but a magnificent turn after years of accumulation. Shanshan's new energy automotive industry does not mean putting the cart before the horse. It only shows that it is carrying out multi-channel business development while maintaining its old line, making diversified use of capital and improving the economic efficiency of enterprises.

As a well-known brand of fast fashion women's clothing in China, Zhuo chose to sponsor the world-renowned beauty contest - Miss World Tourism Culture in 2016.

Since the start of the competition, Zhuo has joined hands with the contestants, offering a series of fashion banquet for the world tour ladies in China. They strongly support them to bloom the perfect self on the T platform and open a new world of beauty for them.

In this competition, besides the beautiful figure of the contestants dressed in many tailored costumes, heavyweight judges, who are strong and perfect in shape, have become another beautiful scenery in the 2016 world tour culture Miss competition.

2006 of them won the world championship in China and the world runner up. In 2009, they were chosen as the "best post-90 supermodel" in Korea's "world supermodel awards ceremony".

And the 2010 eleventh international professional model contest China finals champion, known as the "model Saint lady" Chinese model Zhang Wanjun.

And "Tencent goddess", who has been invited for many years to attend the China International Fashion Week as a guest, and is a famous mainland actor Yuan Jingyi who is good at instrumental music, vocal music and performance.

Today, the 2016 world tour culture miss China finals will be held in Zhangjiajie in December 15, 2016. When the 40 national beauty will be pformed perfectly in the Z'DORZI series of customized clothes, we will win the championship.

As the representative brand of Chinese fast fashion women's clothing, Zhuo Tso's "beautiful marketing" is because of the brand new image of modern, confident and fashionable brand, and the new spirit of the new era, which embodies the rigidity and flexibility of young women. It matches perfectly with "beauty, intelligence, intelligence and integrity".

"Zhuo" s brand new image pformation. "

Industry analysts pointed out: "this cooperation will help further consolidate the sticky fans in the young consumer groups, and the professionalism and internationalization of the competition will help to popularize the popularity of the brand in the eyes of fashion consumers."

The Chinese say ingenuity, foreigners actually like it! New Balance is good at using video clips for emotional marketing. This two years ago, "ingenuity" has already seen.

This year coincides with its birth 110th anniversary. New Balance once again worked with Taiwan musician Jonathan Lee to shoot a new video advertisement, "every step counts," to push the marketing of emotion to the extreme.

The advertising film is full of strong cultural atmosphere, showing the New Balance's emotional marketing.

In the video, Jonathan Lee combines his walking experience in five cities with his creative songs and life journey, and draws the conclusion that "every city in life is connected with each other. Every footstep that we have worked hard is connected."

New Balance this advertising film ingeniously compares the path that Jonathan Lee has traveled with the brand 110th anniversary, and shows that New Balance has been walking steadily and steadily in the past 110 years, accumulating countless moments of electric light flint, breaking through countless storms and years, exploring various possibilities step by step, bringing excellent products to consumers.

After reading these wonderful "divine acting skills", what do you expect from 2017?