The Back Story Of Humen's Clothing Brand Upstream -- 2016 Humen Trade Fair Brand Analysis

China is the largest consumer of clothing in the world, but under the pressure of recent economic downturns and other environmental problems,

It is also in the critical stage of pformation. However, many garment enterprises are still able to swim upstream and grasp the development trend and trend of the industry.

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Many of Humen's clothing brands shine brilliantly. Now, journalists who follow the world clothing and shoe net have come to the scene to see how these brands flow upstream.

In 2016, YISHION's brand image was upgraded and pformed into Shopping Mall, Guangzhou, Shenzhen, Xi'an, Chongqing, Fujian, Hainan and Dongguan.

Many shopping centers in the city, YISHION, YISHION, many large stores opened one after another, so that people can enjoy more convenient, fast, one-stop fashion fun!

This year's "2016 Asia's most influential brand" awards ceremony, YISHION as a representative of China, successfully won the most influential brand award.

YISHION brand has more than 5000 stores in China and around the world.

The company has multiple product lines to take care of all kinds of customers in different markets, sports and leisure, European and American fashion, Japan and Korea trends, street tide cards, healthy children's wear and accessories shoes and so on.

We are committed to integrating the spirit of fashion, vitality and freedom into design, sharing quality, parity, fashionable clothing culture with consumers, and healthy and upward lifestyle.

Today's urban life is fast and stressful. "AMANLIN" fashionable women's wear, with the pursuit of a better future, brings the taste and spiritual enjoyment to the successful women living in the metropolis.

Brand style is distinctive, even when it comes to first contact, it will also feel special.

The main reason for this brand's characteristics lies in its unique brand positioning and international R & D team.

Product design is the soul of the brand. "Ah Lin" put the design in the first place at the beginning. Using the product to speak, "arielin" R & D team has recruited many internationally renowned fashion designers from the United Kingdom, France and other countries with rich experience in design. They have experience in Burberry, Superdry and other brands, as well as the experience of creating personal advanced customization brands. More experienced people who have 20 years of experience in retail sales of front-line terminals are responsible for the design director and a group of domestic design elites.

It is this international perspective and the collision of Chinese designers, giving the brand a unique culture of difference - interest fashion.

"Ah Lin" is to convey the fashion interest, with boundless imagination to open endless interesting world.

What "ah Lin" wants to do is to play the super strong women's clothing, draw unique interest from life and culture, create a fun and multi occasion mix and match style of personality and fashion, and fully embody the joy of self expression.

Online and offline, scene sales, precision marketing.

The WeChat public number of "Ai Lin" attracts 50000 fans, laying a solid foundation for its online offline interaction in recent years, the O2O online brand experience hall.

At the same time, "ah Lin Lin" also carried out fashion information, interesting and interesting push, online and offline interaction activities, forming differentiated brand experience, and breaking the limitations of time, region, weather, etc., to help store performance at any time and anywhere, and increase turnover.

Qiao Bo Fashion Technology Co., Ltd. is a research and development, production and sales of new women's clothing enterprises.

It has four brands, including JAOBOO-, RUISE-, -JIFEN, -YINFEI and so on, and has established more than 1300 professional sales outlets nationwide. It has built an industrial marketing system organically combined with brand monopoly, foreign trade export and direct marketing customization, and has formed a powerful research and development capability of developing ten thousand new products and one million and two hundred thousand advanced garments every year.

Zhou Jinguo, the founder of Joe silk, has always emphasized that "it is derived from concentration and focus on professionalism".

From scratch, the focus on running independent women's clothing brand has always been at stake.

JAOBOO is the fist brand created by Qiao Bo company. It is a series of high-end women's clothing developed by Chinese and foreign top design teams, especially for China's mainstream social professional women.

The brand is located at the age of 25-40, full of charm, independent confidence, unique understanding of fashion, and professional women who never drift with the tide. It integrates the rich emotional and cultural connotations, with simplicity, nature, art and harmony as the design concept, showing not only the strong flavor of the times, but also the wisdom and expression of self, so as to show the dignity and confidence of contemporary women.

JAOBOO also pioneered the concept of "light mature women" in the industry.

After two years of shaping the concept of high-end, JAOBOO successfully promoted the concept of "light maturing women's clothing" in the industry and made it widely recognized.

Qiao Po brings forth the concept of "retail strategy = entity shop + Internet", and indicates that the company will take the road of light luxury and direct selling in the future. At the same time, it will establish O2O (online offline) experience shop and fashion space living hall, and open online private customization platform APP (micro customization), so as to enable customers to enjoy high quality and low price, meet individual needs, and enable enterprises to gain more room for development.

"NEWFOUND nunnu" YISHION natural fabrics mainly cotton, hemp and silk, combined with new technology of fiber textile technology, taste style positioning for "personality without losing grace, concise and without losing shape", blending the eastern and Western fashion culture, the use of "Oriental elements" technology details, with "oriental elegance" as the core, meticulously for modern women to create new era women "different city people".

In the shaping of brand culture, "NEWFOUND New Zealand International" insists that it is not only a "dress" brand, but also the essence of East and West Fashion Culture and art, and the elegance of Oriental women.

In line with the management concept of "integrity, win-win and development", the company is trying to build a brand of women's clothing in Southeast Asia.

At present, the company has stores in some cities in Singapore and China. Under the premise of steady development, the company has gradually expanded its franchisee and is willing to work hand in hand with customers from all over the country to create brilliant fashion.

New Zealand has been adhering to the design concept of "innovative harmony", "urban fashion" and "savoring women" for more than ten years, with simple outline modeling and exquisite detail handling, releasing the international fashion trend and fashion elements, integrating the fashion creation with artistic color, using art to spread the soul, using costumes to express ideas and combining ergonomics tailoring, integrating human body and dress with "oriental elegance", showing the unique taste of modern urban fashion women, creating an international new fashion city style and conveying "oriental elegance" style.

Fashion, elegance, classic and atmosphere are the design ideas that NEWFOUND Nu has always praised.

Independence, courage and self-confidence are the spirit expressed by NEWFOUND New Zealand.

Chu Ge brand has always been the modern female pursuit of "exquisite, fashionable, feminine" fashion taste as the design main line, closely following the international fashion trend, with the fashionable single product mix and match, the dress and the new fashion combination suit independent category design.

Chu Ge sticks to the spirit of innovation. After a long period of research and deliberation, Chu Ge subverted tradition, and pioneered a new mode of thinking and marketing in the industry: the perfect combination of "O2O+F2C+ spokesperson system".

In the short span of 3 months, the marketing mode of new thinking has been well received by the market, and more than 6000 micro businesses have been successfully developed throughout the country, of which more than 100 have also established entity stores.

We should do a good job in the development layout, firmly grasp the three important links in R & D, production and marketing, set up the R & D center in Guangzhou, and reach a strategic alliance with the well-known enterprises, Sinbad and Chuang Chuang marketing, so as to ensure the perfect landing of the all channel marketing mode and boost the steady development of the brand.

When many garment enterprises lamented the poor environment and constantly shrinking positions, Humen's women's clothing brand, Australia, went up against the market, not only successfully completed the established sales target, but also added dozens of stores, and developed new product lines.

Italy always adheres to its design as king and market leader, concentrating on creating original brand of designer. The soul of Italian brand is clothing design. It also attaches great importance to docking with the market, absorbs feedback from the market, and contacts with consumers at zero distance to understand the needs of consumers.

The Italian brand has gradually occupied a place in the women's clothing market. It has more than 200 stores all over the country, and the sales volume is among the best among the similar brands in the market.

In line with the activities of the twenty-first China (Humen) international fashion trade fair and 2016 Humen fashion week, to create a good market atmosphere and business environment, intensify publicity efforts, promote the rich people's brand and Fu Min fashion city's business products, expand the sales channels of the rich people's fashion city, increase the clothing sales volume of the fashion city, organize the signing ceremony of the supply base alliance, enrich the people's fashion city as a fashion apparel supply base, and work with the mainland professional park and Humen's major electricity supplier parks to reach a strategic alliance of "supply base alliance".

The main brand of Fumin fashion city is "new song", "Miao Ling", "Li", "Hongli Rong Da", "noble feelings" and "O card gull".

The upgrading steps of Fumin fashion city always focus on three key points: first, upgrading the market, focusing on improving the hardware and software of the market, optimizing and upgrading the business environment; two, upgrading the product, that is, guiding the business to attach importance to original design and making a solid improvement in the brand; three, upgrading the channel, constantly strengthening the channel construction and facilitated the paction.

Vigorously organizing the "2016 Humen rich fashion apparel matchmaking" is to let buyers deepen the overall recognition of the rich people and even the clothing industry in Humen, and achieve true docking and long-term cooperation.

The docking conference set up a good platform for the communication between the industrial base and buyers at all levels, and further set up a bridge between buyers and brands. The market, brand merchants and buyers realized resonance and win win.

In order to promote the original brand concept and future planning, the Yellow River fashion city, through the integration of fashion design resources, fully demonstrates the new trend of local fashion design.

The brand culture center of the five floor of the Yellow River fashion city has assembled several original brands to promote the development of original brands, create a new situation in Humen's original fashion industry, and inject new models into the garment ecosystem.

On the occasion of the grand opening of the twenty-first Humen fashion fair and the 2016 Humen fashion week, the the Yellow River fashion city held the opening ceremony of the original brand dress culture center, aiming to add color to Humen trade fair and create another fashion concentration camp, so that the original fashion can show vitality and let original fashion into life, so that the five dress brand culture center of the Yellow River fashion city will integrate with Humen trade fair and win win development.

Now facing the pformation of business mode, the Yellow River fashion city redefines the five floor of its shopping mall as a brand dress culture center, builds up many original brands, increases brand culture construction, and changes marketing mode, service mode and management mode.

At the same time, we must integrate various resources, strengthen cooperation with internal and foreign trade e-commerce platforms, and establish a clothing entity experience shop integrating online and offline.

The person in charge said that the establishment of the brand clothing culture center of the five floor of the Yellow River fashion city is only a beginning of the pformation of the business mode of the Yellow River fashion city. In the future, the Yellow River will adjust more floors and regional business formats, integrate more resources brands, and strive to build the Yellow River's commercial city as the brightest business card in Dongguan and Guangdong.

More clothing brands in Humen are going against the market. Please pay attention to the world clothing shoes and hats net.