New Observation: Strategic Thinking In The Internet Plus Era

"Internet +" has become one of the hottest words nowadays after Premier Li's advocacy.

But what can Internet + add? How should O2O develop? There are already many pioneers practicing in the clothing industry.

The innovative concept, as China's fast fashion women's fashion, advocates that we should open up the barriers under the online and offline lines and force O2O to enhance the user experience, occupy a larger market share, and promote the optimization and upgrading of the garment industry in the Internet + era.

Proposed in 2014

The development strategy of women's clothing, the "Internet +" reconstruction of consumer communication mode as a key breakthrough, the use of the Internet platform resources to better serve every consumer; in this regard, the brilliant effort is to use big data platform for information management, deepen the channel reform, optimize the supply chain links, the implementation of urban partner mode, and ultimately save costs, to provide consumers with cost-effective products.

Online and offline interoperability and interaction links, WeChat online, the online shopping mall and the official website, the online shop with the core of the fashion experience hall as well as the direct, battalion, franchise and other shops around the world to form a group of aircraft carrier battle group shops; online customers will be drained to the offline shops; meanwhile, consumers of offline stores can learn more information and enjoy more perfect services on the line, forming an ecological closed-loop.

In order to facilitate consumers to better choose their own styles, they are equipped with electronic matching services in the museum. Consumers can not only fully experience shopping pleasure in shops, but also get the latest product information through the experience hall, and the latest goods and sales promotion information.

With more sophisticated information management channels, under the guidance of Internet thinking, we try to provide customers with more intimate services.

It is an important trend of "Internet +". The Internet makes communication customers easier and production demand can be highly efficient and personalized.

The necessities of life are people's everlasting needs, but in the younger generation's cool consumers, there is no future for monotonous and plain clothes. Those strong and individualized designs are the trend of the future.

In every season, women's clothing will have some basic funds to meet the needs of the relatively traditional brand owners. In addition, it is based on the collection and summarization of the big data of the consumption characteristics of the urban young consumers, or the online questionnaire survey to understand the young characteristics of the post-1980s and post-90s, and aims to introduce some personalized clothing with strong design sense to meet the diversified consumption needs of these young consumers.

In the final analysis, the Internet is just a tool and a way of thinking. "Internet +" is a system that understands the needs of consumers and improves the experience of consumers. It must provide products and services on the value of user consumption. Zhuo insists on developing products with user thinking, greatly enhancing the user experience, and changing the attitude of consumers from passive acceptance to active participation, enhancing the sense of belonging to the brand.

Zhuo has an instruction for internal staff: guided by the needs of consumers.

This instruction is still in the prominent position of Zhuo's headquarters. It is guided by the needs of consumers. It shows that consumers are already in the same position as brands, or even occupy the core position.

Therefore, Zhuo takes the clothing sales as the process of communication, sharing and cooperation with consumers, deeply understanding and respecting the consumers.

The design trend and quality requirements, enhance the sense of experience of consumers, from the user point of view to examine the brand's operation mode, brand positioning and market segmentation.

It can be said that "consumer oriented" is an extension of Internet +. The essence of Internet + is to increase Internet thinking on the basis of traditional economy, to make products and services more competitive, and to enable merchants to integrate in practice. Therefore, "consumer oriented demand" is the key to dominate the future at any time.