Talking About The Prospect Of Mail Marketing?

To talk about

We must not talk about DM. DM is the abbreviation of direct markrting, which is usually represented by magazines and mail, so now DM is also called direct mail.

As a kind of

The mode eliminates the interference of news text, and has the advantages of strong pertinence, accurate delivery, strong information offensive and free reading.

It occupies 20% of the advertising market in the United States.

At present, DM can be seen surging in China and has been developing rapidly.

EDM is to use

In carrier DM, the main form is e-mail, which is divided into advertisements and pure advertising forms in electronic journals.

So why is such a promising marketing way boring? It's called spam. There are three main factors that define the "junk mail" in the relevant institutions of the state and some enterprises: 1. unauthorized; 2. not interested; 3. not allowed to be unsubscribed.

In fact, the 1 factor and the 3 two factor are the second factor. The main problem is not to be interested in the recipients, so they will be disliked and refused.

DM advertising is mainly based on accuracy, but if it is not interested by the recipients, it wastes advertising costs and violates the purpose of DM.

Our mailbox is full of rubbish every day.

Usually, our email addresses are collected in the following ways.

1. we register ourselves on the website or take the initiative to stay in order to get prizes. These addresses are used by ICP; 2. automatically collect e-mail addresses on the web automatically through specific programs.

Thousands of e-mail databases are collected, and 3. computers are automatically compiled and exhaustively combined.

Usually, the mail we use is provided by portals. Their domain names are specific, such as sina.com, 263.net and so on, while the names before the name are usually Chinese names, spelling, or English names, so even though they do not know our email address, they can be arranged in 26 letters and 10 numbers.

What corresponds to junk mail is "permission mail marketing". What is licensed mail marketing? Permission mail advertising or permission marketing is an e-mail receipt, personnel consent before receiving sales mail.

The form of marketing is also one of the disadvantages of eliminating e-mail marketing.

E-mail has become a popular communication mode in the world. Therefore, E-mail has become a very popular advertising medium.

Among the many advantages of e-mail advertising, the most important thing is to communicate directly with customers, cheap, flexible and easy to achieve.

However, its disadvantages are: because e-mail overload advertising messages cause guests' alienation, or the advertisements themselves have not been read before they are deleted.

Prior Approval

Marketing will gradually develop into a technology that uses the handshake agreement between the sender and the receiver.

This system is expected to achieve the ultimate satisfaction of consumers and marketers.

If marketers make more use of e-mail advertisements in advance, the contents of delivered e-mails will be expected by consumers.

In the ideal situation, the choice of mail advertisements is more intimate than aimless advertisements, and is easier to arouse consumers' sympathy.

All in all, E-mail now.

Gradually standardizing, spam will also gradually reduce, EDM will be more and more promising.