The Importance Of E-Mail Marketing Design Attracts Customers In Many Ways.

When designing, we should pay attention to the use of color, picture design, HTML coding, and integrate more creative elements, so that the message conveyed by the message can stand out and enhance the brand effect.

Of course, these can only be seen after the customers receive normal mail and open reading. Before that, we still need to pay attention to many details.

Xiaobian collate several points for attention in email marketing design:

1. sender bar

First, the sender's friendliness and credibility are high, and the recipient will not suspect and dislike. Secondly, do not let your letter address complex, which will only make the addressee irritable.

It is recommended that the sender be best used.

The brand can publicize the brand; two, it can increase credibility.

It is best to use the domain name of the enterprise when sending the letter address. If the enterprise sells to the enterprise, it will be named after the customer manager.

In this way, customers will feel that they are communicating with the client manager, not the company.

If you use the brand name of the enterprise to confirm the address, do not change it.

2. theme columns

Because most images are blocked by the client, users mainly understand the general content of the message through the theme bar, so the whole mail content needs to be abstracted as the content of the theme bar.

In the theme bar, you need to tell the user the content of the mail instead of promoting the content of the mail.

(1) the number of words should be restricted, and the theme column should be as simple and clear as possible, not more than 38 characters.

(2) multi test, write a number of subjects with different emphasis, carry out classification test and test the effects of different themes.

Observe that theme more efficiently, but be careful not to share the same theme, subject often needs to be changed, and pay attention to whether the keyword will be improved to be the probability of spam, and often be changed.

Interceptor.

(3) humanization, pposition thinking of what the customer needs, what information is expected, and the frequency of mail sent by the customer.

(4) do not use any uppercase letters to avoid the occurrence of capital letters.

(5) do not use symbols, especially at the end.

Avoid using exclamation mark or other symbols to overemphasize thematic content.

Usually, such topics will be spam and automatically divided into spam bins by mail service providers.

(6) do not mislead the reader, never mislead the reader or diverge in the theme, do not deceive the mail, or the customers will be very disgusted.

3. email content

In the first few years of twenty-first Century, fraudulent,

Sexual spam can be peaked. In order to shield spam, Internet service providers begin to adopt various rules to mark the content of the e-mail, find sensitive words which are in line with the characteristics of spam, and detect the number of sensitive words in the mail message.

Other companies offer more powerful tools to use other rules to score email content and check email related links.

Find out these rules and avoid them when designing mail.

Most client mail programs and website mailboxes are not allowed to display pictures in the sending mail under default settings. Some customers may know the reason. After setting, you can see the normal effect, but not all customers will do so. The mail you send may be deleted immediately.

When the picture in the mail can not be displayed, can you send the message to your message completely, so we can not ignore the problem.

(1) you cannot use images to display important contents, such as buttons, links, headlines, etc.

(2) add a text link to the mail and connect it to the web page of the mail.

(3) add the ALT property description to the picture.

(4) stipulate the specifications, width and height of each picture to ensure normal page layout.

The size of the mail is also important. The best size of the mail is controlled to about 100kb, and the maximum size is not more than 300KB.

After the mail, the sending time is long, the customer can not display immediately after receiving it, and will not be patient to wait for the content of the mail to be displayed.

4. mail width

Although most users' display rates are 1280*720 or 1023*768, many of them are customers.

It will not occupy the entire screen.

If the mail is too wide, the customer needs to move the scroll bar to see the latter part of the mail.

The solution is to test each domain name and design templates corresponding to each domain name mailbox.

It is not recommended to use this method, so time and energy consumption is too large. Many mailboxes allow customers to benefit from other mail readers.

Normal mail width is controlled within 600 pixels, not more than 700 pixels.

5. mail length

There is no restriction on the length, but it is best to compress the content to one page, then use the hyperlink to hide the details and rich information, and link the customers.

To the company website, to facilitate customers to read more information.

E-mail is just an opportunity to wake up customers' desire to inquire information or purchase.

Research shows that when people read, they focus on the top of the page 1/3.

Like the front page of a newspaper, it is mainly used to display headlines.

Make sure that the most important information is simple and clear, located at the top of the mail, especially in creative design.