The Business Community Is Caught Up In The "Fake" Rampant Crisis.

When double eleven has become a gluttonous feast for Internet operators and consumers, the entire business community is also caught up in the "fake" rampant, more and more vicious circles.

The hot cloud computing, big data and artificial intelligence in the context of mobile Internet will also have better performance in this field. The technology provides precise and extreme breakthrough experience, while Internet based thinking mode innovation will solve the problem of information asymmetry. I believe the combination of the two will become the standard equipment for network and e-commerce fraud.

Counterfeiting is a worldwide problem. It involves a wide range of commodities and involves a lot of business.

E-commerce fraud is another extension of the entity's fight against counterfeiting. It faces more blocking points and chronic diseases under the background of the Internet and mobile Internet era.

The definition of counterfeit goods in professional academic books refers to goods that are obviously inconsistent with objective facts.

In fact, it is also related to the regional characteristics of commodities, the objectivity of commodities and the subjective identification of authoritative bodies. The complexity of its definition and the difficulty of management are obvious.

"One hundred percent genuine" is the attraction of many e-commerce outlets.

However, such advertisement itself means that there are unavoidable fakes on the electronic business platform.

Another point of view is that in the physical shopping mall, no merchants will use the banner like "100% genuine products" to attract consumers, because offline entities are faced with the daily supervision of many departments such as industry and commerce, taxation, quality supervision and so on. The operation is relatively standard, and the space of fake goods grows greatly reduced, so that advertisement is unnecessary.

The fake electricity supplier is the short board of current commodity supervision. This year's "Regulations on the supervision and management of commodity quality in the circulation field" clearly stated that "online and offline integrated supervision" is also intended to fill this gap.

First, prices are low, demand is large, suppliers are numerous, and even false marketing is done.

Because of the cost of product development, brand promotion and after-sales service, the price of fake goods is much lower than that of certified products.

The quality and appearance of some counterfeit goods are also well established, together with low prices and strong market demand, thus giving rise to the prosperity of the fake market.

There are so many fake people that it is difficult for counterfeiters to take care of themselves.

Secondly, the market mechanism is not perfect, and the information asymmetry has left loopholes for the counterfeiters.

In a market environment with asymmetric information, the seller has more information about goods than buyers. In the market, consumers often can not distinguish the quality of goods. Only by comparing the average price and unidentified evaluation information, can the risk of online shopping be reduced, and the fact that the quality price goes higher than the average price leads to "bad money drives out good money".

The cost of counterfeiting is high, and law enforcement is lagging behind.

The cost of operation is too small.

At present, there are more institutions and law enforcement departments involved in the fight against counterfeiting. There are still standards to be followed in the experience of entity counterfeiting. Once it involves the network and electric business, it is easy to see the unclear power boundary, inefficient enforcement and the confusion of multi dragon water control.

Commodity circulation and information dissemination are changing in the context of the Internet and mobile Internet. The traditional counterfeiting mechanism often fails to make quick response and precise decision because of the gap between technology and thinking, which leaves the opportunity for pfer and regeneration of fake marketing and fake goods.

In order to achieve better results, Internet and e-commerce must establish Internet thinking, UGC thinking and cooperative operation thinking, effectively guide the current face of many plugging points, turn from the point strike to the opposite attack, expand the scope of the supervision, and spread the summer network.

In view of this, it is necessary to better stimulate netizens to participate in e-commerce fraud and effective guidance.

For example, consumers buy fake products and require return or encounter.

The electronic business platform should collect these information automatically and report relevant clues to the regulatory authorities.

We should establish and improve the incentive mechanism to better mobilize consumers to report positively, and give timely feedback and strong rewards in combination with the results of the investigation.

With the second wave of Internet rising, the UGC mode is a kind of thinking reference.

Baidu word of mouth is a UGC aggregation platform based on the word of mouth. It brings together word of mouth content from real netizens, industry experts, legal advisers and media, as well as feedback from businessmen.

Internet users can understand the reputation of a businessman through Baidu's word of mouth, and can freely express their evaluation of the business.

Users in Baidu word of mouth can search the business of concern, check the word of mouth, freely and objectively publish comments on the business, and freely and objectively publish the truth of the business.

At the same time, according to the truth cases, the platform brings together professional experts and legal advisers to provide professional reviews to guide users to correctly safeguard their legitimate rights and interests.

It can be said that Baidu's word of mouth is an excellent interactive platform based on the word of mouth. It is an excellent case of using UGC to help businesses fight against fake products. This provides a good reference for stimulating Internet and e-commerce users to participate in Internet thinking.

In addition, Sohu news and Baidu word of mouth for double eleven anti-counterfeiting platform activities, better integration of the authoritative media and platform communication and interaction effect, to provide consumers with the most direct way to fight false voice.