Beijing'S Time-Honored Brands Catch Up With The Times And Catch Up With Fashion.
The time-honored brand is witnessing the development and change of a city, carrying a good memory from generation to generation, extending the life style and characteristic culture of the people.
Nowadays, with the diversification and individuation of people's consumption demand, more and more Beijing old brands are catching up with fashion and catching up with fashion.
For example, for the first time in a century, Yili opened a coffee shop.
Internal lift
Sell cartoon
Cloth shoes
JINGWAH tea has started the tea culture museum and so on.
A few days ago, reporters came to Shuangjing shop for a hundred years and found that it had just been renovated and opened soon.
A few days ago, reporters came to Shuangjing shop for a hundred years and found that it had just been renovated and opened soon.
"Yili store opens at the door. Now there is a new coffee shop. After that, coffee and cake can be a good place to go."
Ms. Li, who lives near Shuangjing, is shopping with her 7 year old daughter.
product
"Especially when the shop can book a cake, the daughter must bring her over to try it on her birthday."
Ms. Li said.
Reporters noted that the newly opened coffee shops accounted for nearly half of the total space, and the combination of Chinese and Western styles is quite new.
"Arctic Ocean, Yili bread and so on are our flagship products. Now we have added new products such as coffee, fast food and so on."
Yili store staff said that the new coffee, fast food, West Point cake, salad and other products are mainly designed to meet the needs of the surrounding customers.
"In addition, for product quality, we know that the most trusted product of the people is the quality of our old brand.
The coffee shop will also inherit this spirit, carefully select ingredients and keep good quality.
According to the world clothing shoes and hats net, the Centennial Yili store will go more into the community and become a multifunctional convenience center.
"We hope to provide customers with a place where both shopping and leisure can be done. Customers can relax, chat and enjoy life here."
Staff said that the Yili store will provide more convenient services for community residents.
"Weekend activities can also be held in parent child DIY, so that children learn to make cakes, chocolate and so on."
While adhering to tradition, more and more time-honored brands are trying to fashion pformation.
The old brand in the cloth shoes industry has launched a series of cloth shoes with "sprouting grass grass" and "angry birds".
"We must inherit the intangible cultural handicrafts, but we must keep abreast of the trend and combine tradition with culture and creativity to better satisfy the needs of consumers."
The official said that the traditional cloth shoes style still has the market.
"On the basis of this, we have developed many kinds of fashionable and creative products combined with cartoon theme, which has been welcomed and loved by more and more young people. This helps to develop the market gradually."
Today, the inner League has launched more than 80 creative and creative theme products, such as launching a series of shoe series with the Imperial Palace, and jointly launching the Disney theme fashion shoes with Disney company. With the animated movie "big fish Begonia", we launched the big fish Begonia cloth shoes, and jointly launched the tree of life and many kinds of cloth shoes with Asuka Harukaaki.
Experts say that the old brand is catching up with the new trend, and is becoming a new trend.
This phenomenon reflects that the old brand will attach importance to the development of both inheritance and innovation. It will help the old brand to go out of the road of reform, innovation and development and meet the needs of people in the new era.
More interesting reports, please pay attention to the world clothing shoes and hats net.
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