What Else Can You Think Of Besides Cheongsam And Chinese Tunic Suit In Shanghai?

Gross

Two times a year "Christmas": December 25th and Chinese Lunar New Year.

The more the two share, the more beautiful the sales figures.

Shanghai, a luxury luxury group, believes that this is not necessarily a good thing.

"Our market in China is large but too traditional."

It will make the brand self assured.

Le Masne de Chermont has been appointed since 2002.

Chief executive, he told reporters recently, "we will launch the Spring Festival capsule series every year, but there will be no dragon and Phoenix in it, nor is it a whole Chinese red".

Airports, five-star hotels and 44 stores in the first tier cities form Shanghai's current global sales channels, with 36 in the mainland and Hongkong.

The peak group is famous for its watches. It bought Deng Yongqiang from Hongkong's wealthy businessman Deng Zhao Jian and his grandson, Shanghai in 2000.

The Chinese fashion brand, which is based on Qipao and Chinese tunic suit, has attracted foreign attention.

At that time, it was only 5 years since the founding of Shanghai.

In 1994, Deng Zhaojian invited 9 tailors who emigrated from Shanghai to Hongkong in the early years and opened a clothing store in the street of BIAD street, central, to play the old Shanghai customs in 1920 and 1830s.

The founder's social status and network have made the brand jump. There are many aristocratic aristocrats and Hong Kong dignitaries and foreign businessmen.

When the proportion of the latter two gradually increases, the consumer oriented Shanghai caters to Western tastes and makes a series of exaggerated costumes.

The brand also focused on overseas markets. In 1997, Madison opened a Shanghai street in the prime area of New York.

However, due to poor management, the shops only closed for a year and a half, but the investment was also wasted.

The role of Lifeng is both the lifeguard and the bottom hunter.

In 2000, the famous peak's earnings report explained that this is China's first fashion brand with the potential to open up western markets: "it combines oriental aesthetics with western style tailoring... The international market is the strategic goal of Shanghai".

The CEO sent by Li Feng has redesigned the brand, including target audience and product design.

The design team, which was originally designed mainly by teachers, appeared foreign faces, which made the products more sense of design.

Joanne Ooi, a creative director, spends a lot of time touring Chinese cities, choosing a section of Chinese culture or lifestyle as the design theme.

Like many luxury brands that have broken into China, ten years after the start of 2000, they continue to shop and bring men's clothing, children's wear and accessories to the market.

But when the cold spell of luxury goods arrived in 2013, Shanghai became the first disaster hit households, with 7 stores closed and 42 left.

Before the Shanghai resumed, Kirin and the two brands, which also had the luxury group background and the flagship Oriental elements, kept up with them.

Product defect is the key reason for weak resistance in Shanghai.

The brand soon began to reduce the application of dominant Chinese elements such as knots and buttons.

Raffaele Borriello, who has worked for the new creative director of Leonard, Balmain and Gucci, has high hopes.

"We only account for 55% of our female customers," he said. "(Raffaele Borriello) rose 39% after taking office."

Shanghai CEO Le Masne de Chermont said.

But for most consumers, Shanghai is still fashionable as a fashion brand.

Only when they pass through the old Shanghai cinema, Guotai, can we see the glass window on the side.

As a new growth front, restaurants have become a special channel for the masses to understand brands.

Two Shanghai restaurants opened in Shanghai in recent years.

The main colors in the shop are Chinese red, peacock blue, emerald green, lanterns and birdcage.