Interest Anna Raises Overseas Business Into A New Pillar Of Profitability

Large in Japan

In the enterprise, the fast selling group's China business is in the leading position, and the Fast Retailing Co. (Ltd.) is Japan's retail holding company.

Held

Including the famous UNIQLO (

), as well as ASPESI, Comptoir des Cotonniers, Foot Park, National Standard, etc.

It is a multinational group based on retailing, which integrates and annexates different characteristics and has great potential for development to achieve high returns and high growth.

As of August 2016, the flagship brand of Fast Retailing UNIQLO opened 92 new stores in China, and the number of UNIQLO stores in mainland China increased to 472.

It is expected that UNIQLO will also open its stores at the rate of 100 per year, and the number of stores in China is expected to exceed 837 stores in Japan in a few years.

Driven by the demonstration effect of Xun marketing group, other Japanese clothing brands are also starting to exert their strength in the Chinese market, and the most attractive one is Anna, the brand of lingerie underwear.

Anna is planning to speed up its overseas business. Tutuanna plans to open about 100 new stores in China by 2018.

Interest Anna will increase the quantity of goods to 3 times according to the local climate.

Besides the coastal cities such as Shanghai, Anna will also open stores in shopping malls in Guangdong and Sichuan.

In 2009, Anna set up his first store in Shanghai to enter the overseas market.

Beijing, Shanghai and other tier cities as the center, mainly through the franchise (FC) way to carry out business.

As of August 2016, the number of overseas stores in Anna has reached 253, exceeding 251 in Japan.

Japanese stores also become popular stores due to the large number of Chinese tourists visiting Japan. Interest Anna wants to seize the needs of tourists after returning home.

Interest Anna will first increase the number of Chinese stores from 248 to 350 in 2018, after only one agent in each province. In the future, it will cooperate with a number of agents to speed up shop opening.

In addition to Guangzhou and Chengdu, where shops are less popular, Anna will expand her business to Gansu and Xinjiang, mainly in commercial facilities in various cities.

Anado is a complex shop with an average area of 66 square meters.

The main selling socks and lingerie are priced at around 30~200 yuan.

In addition, interest Anna will also develop new businesses.

Anna has set up "FACTORY STORE" in Shanghai in June, offering discounted seasonal merchandise, which is 30% to 50% cheaper than the original price.

At the same time, there will be 2 factory shops in Oteri J and OUTLETS in Beijing and Nanjing as early as 2016.

Anna intends to increase the number of underwear stores from 1 to 5 in 2017.

The new store will sell the girl's plastic bra and all cotton underwear to attract new customers.

After the market survey in China, Anna put the needs of Chinese female consumers into the commodities, launched the Chinese red and panda pattern socks, and developed the commodities that are suitable for Chinese women.

In the autumn of 2016, interest and interest Anna will increase the proportion of commodities specifically for China from 10% to 30%.

In Shenzhen and other Southern China areas, we have launched functional underwear with good water absorption and quick drying, and breathable socks with mesh materials.

In areas such as Liaoning, where winter temperatures dropped to below zero, underpants and tights with thicker cloth were introduced.

Anna's combined sales volume in the 2016 fiscal year (up to July 2016) reached 28 billion 100 million yen, up 3% over the same period last year.

Through the introduction of high-performance local planning products, increase the number of shops, and overseas business to become a new pillar of profitability.