Briefly On Louis Weedon'S Way Of Sports Marketing

Sports marketing is to expand influence, enhance popularity and open up new businesses.

One of the best choices.

And after occupying market share, sports marketing is also a good way to enhance reputation, increase user stickiness and attract new users.

Therefore, sports marketing, as an essential form of marketing for large enterprises, plays an important role in its daily operation and plays a key role.

In 1854, he was a specialist in French luggage.

(Louis Vuitton), together with his wife, opened a shop in Paris near the van Tong square and the opera house later built. With the quality and uniqueness of its products, Louis Weedon soon became famous, and his suitcase series became the representative of the industry's peak.

In 1998, on the basis of the original products, Louis Weedon set up men's clothing, shoes, accessories and jewellery.

Cards.

Today, Louis Weedon is one of the most famous luxury brands in the world. Its number of stores in the world has exceeded 424, which is directly managed by headquarters.

As a national treasure brand in France, Louis Weedon's brand value is estimated to be as high as 27 billion 300 million US dollars.

Like many other world-renowned brands, Louis Weedon has also given full play to the value of sports marketing in marketing, and in his unique sports marketing strategy, what he most talked about is their deep cooperation with the American Cup Sailing Competition.

As we all know, the Americas Cup Sailing Competition with the Volvo global sailing and the clipper world sailing competition is also known as the three top sailing events in the world.

The American Cup Sailing Competition originated in 1870 is held every four years. It is one of the oldest and most expensive sports events in sports history.

At the same time, it is known as "the four most traditional sports events in the world", together with the Olympic Games, the World Cup football match and Formula One racing.

Compared with the Volvo global sailing and the clipper sailing, the outstanding feature of the Americas Cup Sailing Competition is the high amount of sponsorship and huge capital investment.

Take the Spanish cup of Valencia, the host city of the thirty-second Americas Cup, for example. It is reported that they invested more than 2 billion 200 million euros for the Americas Cup Sailing Competition, which was 22 billion yuan at the time of the exchange rate.

Perhaps for this reason, every American Cup Sailing Competition has also become the place where the world's major luxury goods converge.

In the world's top luxury brands gathered in the American Cup Sailing Competition, Louis Weedon's role has always been very conspicuous.

Since 1983, Louis Weedon has cooperated with the American Cup sailboat race. Although there was a rumor last year that the cooperation between the two sides was obstructing, the rumor ended with Louis Weedon being the naming merchant of the Copa Americas Cup.

What is worth mentioning is that in addition to the naming sponsor, Louis Weedon is also the chief partner of the thirty-fifth Americas Cup Sailing Competition. He has won the business development rights on the banks and water surfaces of the Americas Cup Sailing Competition and the media copyright around the world, thereby further deepening cooperation with the American Cup Sailing competition.

For this cooperation, Harvey Schiller, commercial director of the Americas Cup Sailing Competition, said: "since 1983, Louis Weedon has played an important role in the Copa America sailing competition, but today's agreement is the most widely covered.

Our cooperation has lasted for more than 30 years, and we share a common memory, which is quite special in sports.

Now is the time to take a big step forward. "

In Louis Weedon CEO Michael Burke, the contestants of the Americas Cup Sailing Boat cross the vast ocean and explore the spirit of sailing for life.

Their freedom, courage, skill and ability also coincide with Louis Weedon's true spirit.

Navigation, exploration, technology and design are part of Louis Weedon's brand tradition, so they are immensely proud of the cooperative relationship that can continue the Americas Cup Sailing Competition.

In order to better cooperate with the American Cup Sailing Competition to launch marketing activities, Louis Weedon launched a series of products related to the theme.

It is worth noting that in this series, whether it is casual swimming trunks or evening style Western-style clothes, are equipped with the brand founder's grandson, Gaston V's landmark three color Logo.

The Logo, together with interesting symbols such as signal semaphore and sailing boat design, has become a series of Louis Weedon continuity products.

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In these series of single products, men's clothing single products include bar knitted sweater, shorts, polo shirt and other clothing.

The wide version of the bar, the windbreaker, the shorts, and the polo shirt are all seasonally matched with navy, red, white and so on.

These Louis Weedon products, like the American Cup Sailing Competition, show a luxurious, leisurely and elegant temperament, highlighting the unique tone of their brand.

In addition to the most important part of Louis Weedon's sports marketing strategy, the American Cup Sailing Competition has been exposed in some world-class competitions.

For example, in last year's England Rugby World Cup, the champion cup Weber Ellis cup was installed in the specially designed box for Louis Weedon. The professional suitcase was delivered by rugby legend John Eells and Japanese actress Okamoto Taogo in the finals, which made Louis Weedon take the lead.

In addition, in the world cup, which is known to many people, whether it is the 2014 Brazil world cup or the 2010 World Cup in South Africa, the special boxes equipped with the Hercules cup are also made by Louis Weedon. They can become the box brand of the legendary Hercules cup and the Weber Ellis cup, which is also due to Louis Weedon's outstanding status and extraordinary influence.

Although Louis Weedon is known for his luxury goods, he has also been involved in marketing.

During the London Olympics, netizens discovered a group of famous American swimmers, Phelps, who took pictures for Louis Weedon.

After hearing the news, the International Olympic Committee, who was considering the protection of its official partners, threatened to make a thorough investigation and even to punish Phelps severely.

But fortunately, the final investigation confirmed that the photo was secretly uploaded by Louis Weedon without permission from Phelps. So the International Olympic Committee did not continue to pursue this matter, and Phelps was able to escape from it. Louis Weedon naturally relieved himself.

On the whole, Louis Weedon's strategy in sports marketing is still consistent with the luxury, leisure and elegance of his own brand positioning. At the same time, the sports marketing strategy, taking the Americas Cup Sailing Competition as the main body, helps to maintain the unique vitality and vitality of the brand culture and help him to buy the next hundred years healthier.