Research And Development 18 Spring And Summer Fashion Salon Fashion New Thinking And Industrial Practice Combined Wonderful Collision!

(18, spring and summer fashion salon), November 30th -12 1.

The Chinese textile and garment brand garden has been successfully organized to temper the trend of fabric development.

In depth use of the 2018 spring summer November 28th textile fashion trends in China -29 research and release of the League trend proposal results, hand in hand with 16 China

The fashion trend research and publishing alliance's corporate representative, 18 spring and summer styled sand dragon, invited the creative director Zhang Yijing of the British EjingZhang studio, Mr. Xu Weidong, President of Shanghai polar Packaging Technology Co., Ltd., from the two angles of product design and product planning, to explore the 2018 spring and summer popular fabric research and development, and guide the enterprise to use the trend to carry out the precise development of products.

Next, follow the world clothing shoes and hat net Xiaobian together into the 18 spring and summer fashion salon. After the trend proposal meeting, what fashion new ideas and industrial practice combine, collide with wonderful sparks!

First of all, 16 Chinese textile fabrics fashion trend research and publishing alliance enterprises, including the Guangdong group, Daly Textile Co., Ltd., Haining Tianyi Textile Co., Ltd., Zhejiang silk (Zhejiang) Co., Ltd., Shandong Lian run new Mstar Technology Ltd, Lufeng weaving and dyeing Co., Ltd., Jiangsu Dan Mao Textile Co., Ltd., Jiangyin Hengliang Textile Co., Ltd., Ningbo Weidu long Plush Co., Ltd., Shandong Jining Ruyi wool textile Limited by Share Ltd, Suzhou olive branch Textile Co., Ltd., Suzhou Sande Textile Garments Co., Ltd., Xing Xing Wu woolen fabric technology Co., Ltd., the new fiber material Co., Ltd., Fu Fu Hua Weaving Co., Ltd., and Jia Jia dyeing and finishing Co., Ltd.

According to the activity logic of the 18 spring and summer fashion salon, through the form of group discussion, we will collaborate together in 2 days, comprehensively thinking and colliding, and jointly develop the research and development ideas of trend fabrics.

Day 1 draws the classic inspiration, develops the trend fabric.

According to the results of the 2018 spring and summer Chinese textile fashion trend research and the release of the League trend proposal, Zhang Yijing, the famous international clothing brand Alexander McQueen, Givenchy, and Mercedes Benz's duty experience, systematically collate 4 major design themes of the trend fabric, and makes a comprehensive explanation from many aspects, such as color, pattern, texture, inspiration source, and so on.

The enterprise representatives who have already grouped have selected a trend theme separately, discussed the exhibition board design from the team, and discussed with Zhang Jing Jing in an interactive way, and at any time, they hit more design inspiration at any time, and found that they could make better use of the space.

Zhang Yijing, creative director of EjingZhang studio, UK

When each group carries out the design statement, everyone gains more than a group's thinking results. For example, many teams have a special liking for the display of woollen cloth. Zhang Yijing's thinking focuses on the texture and color of the fabric, and leads everyone to ask questions: combined with the characteristics of the spring and summer festival and the target group, how to upgrade the exhibition board plan? Some people will give their own answers. From different angles, "rush out" different ideas, there will always be people who are "finding fault" to extend more thinking. Every design plan will be pushed to "public debate". The purpose of fashion salon is to "squeeze out" a more fresh way of thinking.

To break the original idea and refine the essence of classical design is the normality of Sharon's discussion.

Of course, every trend theme must be constantly updated and updated in Sharon's discussions. Zhang Yijing and all the research and development elites of Sharon will make suggestions and questions. However, integrating these information is not only a test of the ability to work together, but also in the shared space of thinking across the boundaries of the enterprise, whose design is more fashionable and more attractive to consumers.

The key points of fashion trend are more than one, and fashion salon is to constantly catch up and hit the key and hit it effectively.

Zhang Yijing's "retrospective classic design works often get different design ideas."

Once again, we have refined the new fabric research and development plan, and many solutions to the problems have been left in the notebook of the trend alliance representatives.

Day 2 divergent industry thinking to enhance planning logic

To undertake the product design idea of the first day of fashion salon, and to continue the trend of the 2018 spring and summer Chinese textile fabric fashion trend research and release trend proposal, Xu Weidong comprehensively spread the development thinking of the textile and garment industry, and crossed the border to seek the way of development. Laughing at the case of "menu noodle product planning" such as "Lanzhou Ramen" and so on, citing the "pick material" of the famous fashion brand, sharing the multi angle fabric product planning thinking.

Xu Weidong, President of Shanghai polar Technology Co., Ltd.

"Did you make a menu plan after the salon class last time? What difficulties did you feel? Did you have any communication between your menu plan and customers? What did you get? What kind of content do you plan to continue to sharpen in this salon?" Xu Weidong stated in the first place that every R & D personnel should prepare a clear answer to the dimension, and go through his constant "challenges" after every question.

Xu Weidong will constantly improve the logical chain of thinking from different angles.

"How to improve the success rate of product development" is the core question of many enterprises. Xu Weidong summed it up as "face market ratio = = = success rate", and core share "the winning principle of product planning -- brand research".

The way to match the main products, best-selling products and fashion products has become the key point of every enterprise.

Xu Weidong and Sharon's participants discussed and conducted the research methodology of product planning in detail, and "intelligence system" is an important link in planning logic.

The system takes stock of common problems in enterprise market research, and discusses the "military strategy" one by one.

Xu Weidong pointed out: "strategy is to choose not to do anything."

By analyzing the actual cases such as UNIQLO 's VMD system, he pointed out that effective product structure and good presentation methods are the key points for the fabric enterprises to make profits and sustain growth.

Each discussion will have a limited time, especially the topic statement, thinking divergence and logical clarity is a major feature -- from the product development direction, product display panels, display and display to the overall atmosphere to create a comprehensive way of planning ideas, together with a detailed case to share with you business representatives.

From theory to practice, cross boundary thinking, step by step.

Xu Weidong is careful and humorous in summing up his goal: "what is the basic performance of a perfect product?" the main owner has sold it, and the best seller has sold well. Fashion is really fashionable. The perfect success is the success of the whole stock.

How to make customers or buyers really willing to take away your products? He introduced the "six major hardware" - office equipment, such as stationery, computers, coffee, music, green plants, fragrance, etc., to help you set up the atmosphere and explain various elements of history. Of course, a "star toilet" may decide how many orders you can reach in the exhibition hall.

At the end of Sharon's discussion, every enterprise's R & D representatives have briefly expressed their harvest and future plans: "enterprise intelligence agencies need to establish and improve!"

"Fabric and sample should be presented together."

Your thoughts and goals are clearer.

Correspondingly, the "after-school homework" arranged by Xu Weidong refers directly to the link of salon enterprise visits. The China Textile Information Center and the national textile product development center will be in fashion in the late December to early January next year, when professional teams will visit various enterprises to check the R & D achievements of enterprises, and further guide and promote product upgrading.

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