China's Clothing And Garment Market Has Consciously Or Unconsciously Entered The Road Of Winning By Quantity.

China has gone through the past 30 years of comprehensive industrialization, rapid economic growth, population explosion, mass production and mass consumption to the nationalization of the whole country. People's pursuit of personalization, branding and differentiation is becoming increasingly evident.

According to the data, in 2016, the scale of the private custom garment market in China was 102 billion 200 million yuan, and it is expected to reach 200 billion yuan in 2020.

For a long time, China's clothing and garment market has been deliberately or unconsciously taking the road to win volume along the "producer brand business agent retailer" mode.

The model can not fundamentally reflect the real consumer demand. Agents tend to order more goods for goods to be discontinued. Brand dealers store more commodities for replenishment in order to meet the needs of agents, and manufacturers in order to cope with the needs of brands and the risks of production links, and expand the production volume.

From the beginning of the retailer, the supply chain to the manufacturer gradually increases the output, and ultimately causes inventory pressure in all links.

Coupled with the continued slowdown in China's economic growth, terminal sales are sluggish.

Backlogs continue to rise.

On the other hand, IT, the optimization of system management by the Internet, the development of flexible supply chain, and the zero inventory backlog of the garment customization industry pose a great challenge to the garment market in the terminal channel competition.

In the clothing customization business process, we can see the change of enterprise production mode, from the original M2C mode (ManufactorytoCustomer) to the C2M mode (CustomertoManufactory), that is, the consumer demand drives the effective supply of factories. The change of this mode is not simply the change of enterprises in the market, marketing, design, R & D, but also needs to make an appropriate change in the whole supply chain.

C2M's clothing production mode is more individualized, customized products and services, which can get more and more accurate customer needs, and quickly respond to customer needs, and shorten the whole cycle to 7-14 days.

At present, the garment customization industry in China is mainly divided into two formats: one is the traditional format, that is, the single shop pattern dominated by tailors, which has gradually changed to the low-end clothing custom shop from the place where the garments have been modified in the past.

The other is a traditional high-end custom shop distributed in five star hotels and shopping malls. The back end looks for a custom factory for processing. They form a rule in the industry -- 8 to 10 times the rate of increase.

Traditional stores are rentals, decorations,

It will cost a lot of money, especially in the field of high-end customization. A 10000 yuan dress may cost 3000, and the rest is other redundant costs.

In addition, the traditional custom shop is difficult to achieve large-scale operation, and can only rely on the storefront to affect the user flow of a few kilometers.

The two is the modern format, that is, the new mode of online and offline integration based on IT Internet technology.

The core competitiveness of these companies is based on the Internet customization platform.

For example, Yi Bang people, Evo, Yi Yi clothing and so on all take IT as the breakthrough point, and have successfully pformed their garment customization.

In terms of business processes, modern fashion customization companies are usually divided into one or two or three categories according to their main business.

The first group mainly provides the front-end volume service A, while the business B and C outsourcing.

The second category is the overwhelming majority of the companies. They contract business A and B, while business C outsourcing, typical compliance, customization, Lok, Y, etc.

Of course, there are some companies such as quantity, backed by their own Zhongshan leading British factory, the entire production line from business A to business B are self operated.

According to the data, there are 32 start-up companies in the field of costume customization. In 2013, there were 39 investment events in -2016, and the total investment amount was about 600 million yuan.

Obviously, the clothing customization enterprises in the database have a strong resource dependence, and are mostly distributed in the Internet industry and clothing and textile industry more developed areas.

The number of companies is more than that of women's clothing.

Men's custom standardization is high, style change is less, consumer decision-making is rational and clear purpose.

And women's clothing customization has a higher demand for the market and trend, and the style is changeable.

Therefore, compared to women's clothing customization, men's clothing customization threshold is lower, and the number of companies also exceeds women's clothing customization.

For more information, please pay attention to the world clothing shoes and hats net report.