The Layout Of The Sports Industry And The Distribution Of Online Shoes

According to the data released by the noble bird, as of now, the total guarantee amount of the guaranty and its controlling subsidiaries is 1 billion 561 million yuan (including the total guarantee amount of the subsidiary company for its wholly owned subsidiary, which amounts to 45 million yuan). The actual guarantee amount between the company and its subsidiaries is 301 million 600 thousand yuan (including the total amount guaranteed by the controlling subsidiary for its wholly owned subsidiary, which is 45 million yuan). The total guarantee amount is 65.47% of the company's latest audited net assets.

The purchase of a famous shoe store will promote the online layout of the company's sports footwear business, and provide a more open sales channel for the company's development through integration and optimization with the offline channels of the company.

Famous local sports shoes and clothing brand enterprise -- today's (December 6th) announced that in order to meet the business needs of the subsidiary company of shoe store network technology Co., Ltd. (hereinafter referred to as the "shoe store"), optimize the allocation of resources and enhance operational efficiency, the Shanghai brand is supposed to provide a guarantee for the delivery line of credit which is not more than 7 million yuan, which is applied by its supplier Puma (Shanghai) Trading Co., Ltd.

The board of directors of the noble bird thinks that the company's shoe store provides guarantee for the delivery debt of the supplier, which can guarantee its business operation and enhance its operation efficiency. The shoe store is already a controlling subsidiary of the company, which is guaranteed by this guarantee and is in line with the overall interests of the company.

The famous shoe store has good credit standing, steady operation, and ability to repay the debts due. The company has appointed 3 directors to the company, and the company's risk for its guarantee is within the controllable range. Meanwhile, the independent directors of the company have issued a clear and independent opinion on this guarantee item, which is in conformity with the provisions of the articles of association and the external guarantee management system, and does not damage the interests of the company and shareholders, and will not adversely affect the normal operation and business development of the company.

In August 30th this year, the company announced that in order to promote the layout of the sports shoes and clothing line, the company invested 380 million yuan to acquire 51% of the stock market.

According to the announcement by the public number reporter of "China dress" magazine, the shoe store achieved 345 million yuan in 2015, a net profit of 24 million 730 thousand yuan, 1-7 yuan in 2016, a business income of 188 million yuan, and a net profit of 116 billion 900 million yuan.

The brand shoes promise that the net profit realized in 2016, 2017 and 2018 is no less than 30 million yuan, 40 million yuan and 50 million yuan respectively.

Annual net profit can fluctuate by 15%, but the net profit realized in three years will not be less than 120 million yuan.

Wang Fenghua said that the purchase of a famous shoe store will promote the company.

The online channel layout of the business provides a more open sales channel for the company's development through integrating and optimizing the offline channels.

The acquisition of a famous shoe store enables the company to have a professional Internet access technology and operation capability, which helps the company to further manage the brand of the noble bird with the Internet thinking, and strengthen the Internet gene of the company, so as to catch the development opportunities brought by the new market changes.

In addition, the acquisition of name shoe library can help companies rapidly lay Internet sales channels, improve the online sales advantage of enterprise products on the basis of existing traffic, and greatly reduce the cost and time cost of self opening Internet stores through the good credit and retrieval advantages of famous shoe libraries on different platforms.

In warehousing, logistics and shop resources, the company can get strong genetic and technical support from the famous shoe store.

The acquired shoe store has an important complement and synergy to the existing channels of the company. Through the cooperation with Jay, the effective coordination and complementary advantages of online and offline sports shoes and clothing products can help the company's online and offline channels complete layout.

Information from reporters shows that since its entry into the electricity supplier field in 2008, the shoe store is the first batch of online retailers in China with rich experience in online sales.

Through the industry's full competition and shuffling, the shoe store has strong network operation ability and has developed into the leading network of sports leisure equipment retailers.

At present, the shoe store business mainly consists of two parts: self marketing through e-commerce platform and providing operation services for Brand Company.

In terms of channels, the famous shoe library is related to its own vertical platform, as well as the large platform service providers such as Tmall and Jingdong. The sales scale is located in the forefront of the industry.

Since its establishment, the famous shoe store has more than 20 famous international sports brands, including NIKE, Adidas and NewBalance.

It also provides Internet generation services for 5 brands such as Lining and UMBRO.

The shoe store ran the Tmall official Lining shop in 2014, and achieved a daily sales of more than 125 million yuan in 2015.

Yu Xuhui, a senior market watchdog, said that under the background of consumption upgrading, the middle and low end brands were under certain impact. It is expected that the adjustment of the birds will continue. But at the same time, under the background of policy promotion and nationwide fitness, the overall prosperity of the industry will gradually increase.

There has been a slight recovery.

In terms of extension, in 2015, he held a fortune line and a shoe store. Among them, Jay's performance commitment was not less than 50 million yuan in 2016, and the net profit in three years was not less than 200 million yuan.

The net profit of the 2016-2018 annual net profit of the shoe store is no less than 30 million yuan, 40 million yuan, and 50 million yuan respectively.

It is assumed that JB and its shoe store will be thickened at the beginning of next year.

In addition, from the earnings report, the current bird accounts 1 billion cash.

It is estimated that 1 billion 200 million of the funds will be available and the future is expected to continue in the sports industry. It is estimated that in the 2016-2018 years, the net profit of the noble bird is expected to reach 3.31, 3.96 and 438 million yuan, respectively, up by -0.38%, 19.73% and 10.67% over the same period.

For more information, please pay attention to the world clothing shoes and hats net report.