Nike'S New Flagship Store Opens In Paris

With the good performance of Yeezy and Ultra Boost series, "old rivals"

Recently, the sports and leisure market has taken the lead.

Had to accelerate expansion.

Following Las Vegas, Chicago and Hongkong, Nike officially announced its flag.

Jordan Brand opened a new flagship store called Jordan Bastille Store in Paris, which is also the first brand store in Europe.

This flagship store is located in Bastille square in Paris, France, with two floors, with a total area of nearly 300 square meters.

Nike said that the Jordan Bastille Store was launched in collaboration with Foot Locker, the largest sporting goods retailer in the United States. This is not the first in-depth cooperation between the two sides. As early as in 2007, Nike and Foot Locker opened the basketball product monopoly room House of Hoops, and Jordan Jordan also entered the shopping mall in the form of store stores.

On the day of the official opening, Jordan Brand invited its NBA signing player Ray Alan to help. The retired star appeared on the December Air Jordan 11 Space Jam.

Obviously, Nike does not let go of any opportunity to publicize new products.

According to the world clothing and shoe net, many special shoes are on sale in Paris in order to celebrate the opening of new stores.

Among them, a set of pure white and gold color Air Jordan special set of the most attractive.

In this suit, Air Jordan VI, VII, VIII and Air JordanXI, XII, XIII and so on six big series adopt the gold tone to build, symbolizing Michael Jordan led the bulls to win six Championships and has won two times three consecutive champion's hegemony.

As the old way of brand new store, the first flagship store in Europe, apart from the normal sale of goods, also provides personalized customized service and exclusive product experience area, so that the tried shoes fans can experience the different feelings of each pair of shoes when accompanied by professional coaches.

At the end of September this year, Nike announced the first quarter of fiscal year 2017, and as of August 31st, the group's revenue was $9 billion 60 million, an increase of 8% over the same period last year.

Among them, Nike's revenue in Western European market decreased by 19% compared with the same period last year, which decreased by US $93 million. The US sports giant was hit by the European brand Adidas, which made a rapid recovery in its overall performance with its Superstar, Stan Smith, Yeezy, UltraBoost and NMD series.

While Western Europe's performance is not ideal, shoe business has become the main driver of Nike's growth in the region, benefiting from the strong performance of Jordan Brand.

In addition, in 2016 earnings report, Jordan Brand total revenue reached 2 billion 750 million U.S. dollars, a record high.

It is worth noting that a year ago, Nike has issued a bold statement, the 2020 fiscal year revenue to break through 50 billion dollars.

This means that in the next five years, Nike will maintain 63.4% of its revenue growth.

As the trump card of the Nike family, Jordan Brand has been entrusted with heavy responsibility.

Nike hopes that it will achieve the strategic goal of globalization. Its goal is to achieve sales of US $4 billion 500 million by 2020, which is equivalent to double the current level.

Obviously, this is the important reason why Jordan Brand accelerates expansion outside the North American market.

In addition to the new flagship store, Nike has another move in promoting Jordan Brand recently.

That is, when the famous basketball movie "air dunk" 20th anniversary, the brand launched related Air Jordan shoes.

The air dunks shot in 1996 were once known as JordanBrand's "88 minute advertisement". The $80 million cartoon animated live film has finally won over $230 million worldwide.

The reason why it is called "advertising film" is that the AirJordan classic sneakers frequently appear in this legendary film. Thus, the dunk of the air created a very popular cultural phenomenon of sneakers at that time.

However, 20 years later, most of the young target consumers are not familiar with the movie.

In order to introduce the basketball culture of the air dunk to the new generation of consumers, in December, Jordan Brand will issue a series of film version shoes and costumes, hoping to be recognized by young people.

At the same time, the classic basketball film will be a sequel to Nike star Lebron James, no doubt the NBA top player is the best candidate for Jordan Brand to "please" the taste of young consumers.

More interesting reports, please pay attention to the world clothing shoes and hats net.