Alibaba Zhang Yong: How Can Businessmen Do Thousands Of People?

"Consumers have done" thousands of faces ", but how do they do" thousands of people like one "to serve a good customer at the end of the business? This is 2016.

After 11 years of innovation,

Group CEO Zhang Yong repeatedly asked a question of his colleagues.

Alibaba group CEO Zhang Yong announced in an open letter to employees that Tmall team and

The team will be fully integrated. Tmall will set up three major business groups, marketing platforms and operations centers, and turn it into a new architecture with "three vertical and two horizontal" network synergy systems plus several independent business units.

If "new retail" is to use the Internet and big data to reconstruct all the elements of traditional business, then the leader of this change has made up his mind that this reconstruction and upgrading will start with changing itself.

"We should aim at the pain encountered by our customers in the development of our platform, and unify the service strategy of the entire retail platform to our customers.

We want a group to be as smooth as a person's actions and serve customers. "

Zhang Yong emphasized in his internal letter.

According to the world clothing shoes and hat net, the Tmall and Juhuasuan organization upgrade aims at opening up the future layout of new retail, opening up links in business, marketing and operation, looking for all kinds of possibilities of "all data business and all business data", so as to empower merchants in the new retail pformation, and then better serve the good consumers.

The "three vertical" products are based on the fast moving consumer goods business group (including Tmall supermarket, beauty care, food mother and baby, Tmall fresh business, etc.), electrical appliances home decoration business group (including Electrical City, Tmall American family business, etc.), clothing and apparel business group (including men's and women's clothing, luggage, shoes and hats, underwear accessories, jewelry and other business) as the core, providing a one-stop commercial Internet solution for businesses.

"Two horizontal" one is to integrate Tmall's marketing department and Juhuasuan into a marketing platform business department, providing a product wide marketing service for businesses.

The two is to set up an operation center to co-ordinate the business management, membership management, rule management and resource management of Tmall platform, so as to enhance the operation efficiency of the front and back offices.

Tmall will continue to implement the responsibility system of the small class committee, and Liu Bo, the original person in charge of Juhuasuan business, will enter Tmall's small class committee.

The directors of "three vertical and two horizontal" are Jingjie, Yin Jing, Liu Xiuyun (flower name: Er Ding), Liu Bo (flower name: Jia Luo), Qin Jianfeng (flower name: Tian Ze), and will report to the Tmall small class committee together with the independent business plate of Tmall Mobile, Tmall international and Ali automobile in the future.

In addition to the areas covered by the three major business groups, Tmall international, Tmall mobile and other business units maintain their original structure and reporting lines unchanged.

"The past double 11 has opened up the overall upgrading and pformation of new retail."

In an open letter, Zhang Yong pointed out that the topic before us today is how Tmall and Juhuasuan will continue to lead the industry in this change and create the retail mode and format that will come to the future and become the main front to help the upgrading of the brand business.

Organizational upgrading and change of self is the answer to this question.

According to incomplete statistics, during the double 11 period, Tmall has generated 94 breakthroughs in all industries, including 90% merchants.

Take the integration and upgrading of FMCG group as an example.

Jing Jie, vice president of Alibaba group, will lead Tmall's "quick elimination strategy", and Tmall beauty care, food mother and baby, Tmall fresh and other business executives will report directly to Jing Jie.

The Department of Tmall supermarket is managed by Jing Jie Tong.

Tmall supermarket's former general manager, riverside, pferred to CEO office, using its rich experience in the retail industry to help CEO think about the layout and planning of new retail.

For fast moving consumer goods businesses, it will soon start the new products through flagship stores through the flagship store, pull the daily sales through Tmall supermarkets, carry out wholesale marketing through Juhuasuan's mass trading business, complete the "four in one" service of bulk trading through enterprise procurement, and take advantage of Ali group's entire ecological resources, without the need of any third party to reach consumers at the lowest cost and maximum efficiency.

Consumers' experience and efficiency will be improved again.

Behind this organizational upgrade is the self pformation of Ali's new retail leader.

At a recent internal management meeting in Zhang Yong, he asked all staff to continuously improve their business and innovate their business, not only to enhance the consumer experience, but also to create greater value for businesses.

Attached to Xiaoyao's internal mail:

Decision on organization upgrading of Tmall and Juhuasuan

Students of Tmall and Juhuasuan:

The double eleven just opened the new upgrade and pformation of "new retail".

The topic before us today is how Tmall and Juhuasuan will continue to lead the industry in this change, and create the retail mode and format that will come to the future and become the main front to help the upgrading of brand business Internet.

When it comes to "new retail", we repeatedly emphasize reconstruction, upgrading and chemical reactions.

I think change must start from ourselves, especially from our own organization.

We should aim at the pain that customers encounter in the development of our platform, and unify the service strategy of the entire retail platform to our customers.

We want a group to be as smooth as a person's movements and serve customers.

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After discussing and deciding by Tmall class committee and Juhuasuan management, we upgraded the following organizations to Tmall and Juhuasuan:

1, Tmall continues to implement the responsibility system of the small class committee, and Jia Luo enters the Tmall small class committee.

Juhuasuan and the original Tmall marketing department are fully integrated to form a new marketing platform business department.

The company is responsible for Juhuasuan's business and reports to home Luo.

Juhuasuan will continue to be the focus of our consumer brand.

2, the newly established Tmall operation center is responsible for business management, membership management, rule management and resource management at the Tmall platform level.

Tian Ze is the head of operations center, reporting to the small class committee.

3, the establishment of Tmall fast moving consumer goods business group, including Tmall supermarket, beauty makeup, food mother and baby, Tmall fresh business.

Jing Jie served as the head of the fast moving consumer goods business group and the head of acting Tmall supermarket.

The head of the Department of beauty care, Gu Mai, director of the Ministry of food and maternal and child affairs, and Hyun Ching, director of the fresh business division, reported to Jing Jie.

The three head of Tmall's marketing department will be pferred to the fast moving consumer goods business group as the marketing director.

The head of Tmall supermarket has been pferred to CEO office, using his rich retail experience to help me think about the layout of the new retail business in the future.

4, set up electrical home decoration business group, including Electrical City, Tmall Mei family business.

Yin well serves as the head of electrical home decoration business group.

The head of Electrical City and the team of former Tmall family division reported to Yin well.

5, the establishment of Tmall clothing and apparel business group, including men's clothing, bags, shoes and hats, underwear accessories, jewelry and other businesses, continue to be held by Erding as the person in charge.

6, the head of Ali automotive division is appointed by Jing Jie.

7, in addition to the above mentioned, Tmall international, Tmall mobile phone business and other original business maintain the original structure and reporting relationship unchanged.

The above decision will take effect as soon as possible.

Alibaba group CEO

Xiaoyao Zi

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