How Did Men'S Brand "Yi Wen" Succeed In Breaking Into The Online Market?

According to the world clothing shoes and hats net, high-end.

The brand "Yi Wen" provides services for many designers with independent IP and its own flexible supply chain system, and also hatches up the Internet brands such as black skirts, small embroidered clothes and small red skirts.

Xia Hua, chairman of the yvin group, thinks that turning from the draught to value and from investment to industry is the two major change in the pformation and upgrading of traditional enterprises in recent years.

In November 27th, on the 3rd anniversary anniversary of Zheng He Island, Zhejiang,

Xia Hua, chairman, was interviewed by the media.

This high-end menswear brand, established in Beijing in 1994, has become a large group enterprise.

In May 2016, Yi Wen invested in luxurious black skirts, and hatched out the Internet brands such as little red skirts and small embroidered clothes.

This tradition

How did the company pform itself into an integrator and service platform for the garment industry and successfully entered the online market?

Why is there a few brands such as ZARA and UNIQLO that China has the best factories, the strongest industrial chain and the largest consumption volume?

The reason is that Chinese clothing brand enterprises do not carry out deep and vertical integration.

From competition management to cooperative management is an important pformation of enterprises.

Instead of pursuing the draught, it is better to be an integrator of the industry.

Over the past few years, there have been great changes in the pformation and upgrading of traditional enterprises. The first is "turning from draught to value".

So we were all chasing the draught, but eventually they would sink and think: what exactly did they solve for consumers? The second change was "from investment to industry".

In the past few years, we are all investing in entrepreneurs, but in fact, when you fail to give strong support to entrepreneurs, they are helpless when they die.

Looking back, we find that the leading enterprises in the industry are facing huge opportunities in investment.

For example, there are 22 years of industrial chain support for Yi Wen. We have also hatched some projects. We find that these projects are related to fashion and fashion as long as they are related to fashion.

These phenomena make me feel that the leading enterprises in the industry have begun to show some results in pformation and upgrading, or "Internet +".

Specifically, we began to integrate the garment industry five years ago, and the integration of supply chain terminals led us to form a collective manufacturing, and many factories and designers formed a fast flexible reaction supply chain system.

Based on the collection of source craftsmen, we created the "Chinese handicraft workshop": each embroidered girl is a IP, and each co designer is also a IP. IP+IP forms a better effect, giving us a lot of intellectual property rights, and is now being widely applied.

At the same time, we use such an independent IP, coupled with the flexible supply chain system, to support the incubation of many young entrepreneurs. The Internet brands such as black skirts, small embroidered clothes and small red skirts are all related to Yi Wen.

Do not agree with the whole industry chain, be the "architect" and "the cook" of entrepreneurs.

Even the Big Mac in the industry can't go from head to tail in the process of practice.

I do not agree with the whole industry chain.

The pformation and upgrading of traditional enterprises, if they go to the Internet, will become a drop in the tide of entrepreneurship. It is better to support entrepreneurs and become the support and source of many drops of water.

The long board of entrepreneurs is: new ideas, marketing, and momentum, but the biggest short board is in the industry: he does not know how to turn a idea into a product, from design to production to logistics, the most bitter and tiring work, they rush to collapse.

Then it is the responsibility of Yi Wen to do it well, then the two are united.

Secondly, entrepreneurs are also short of funds. At the beginning stage, everyone is anxious for money.

But companies like Ewen have better endorsement of banks and financial institutions, so we start to link entrepreneurs vertically and provide them with funds and other support. First, we promise that we will not die, and the success rate will be much higher.

Yi plays two roles. One is the architect, who designs the model together with the entrepreneur. The entrepreneur will always design the most ideal and optimized model, and we will pull down to the feasibility.

The second one is "the cook".

Let entrepreneurs be chef, we will add more heat to the pot.

Many people have a dream to start a business, but when they get cold, they lose their strength.

Many entrepreneurs are not unable to go on, but their minds are not firm enough to escape.

Our hatching success rate is over 80%, and the remaining 20% are not dead.

The clothing industry is so bitter that the fashion industry is very bright at first, but when it comes in, it is found to be dealing with needles and lines.

From design to production to delivery to customer satisfaction, this process is very difficult.

The sustainability of entrepreneurship is due to the love of the entrepreneur from the bottom of the heart, so we do not advise or draw the attention of the entrepreneurs who are fleeing.

If you don't like it, you may be suffering. If you really like it, you will enjoy it.

To be a fashion lifestyle solution system, the platform is the key.

I especially hope that Yi Wen can create a complete and fashionable lifestyle solution system.

In the past 22 years, according to the brand of terminal consumers, the most famous service is housekeeper service and people's service to people.

My solution is called Depos system, a system that provides personalized solutions based on data analysis and design driven.

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