Taobao Opens 2016 Pairs Of 12 "Kiss Days"

The first day of December,

Announced officially opened 2016

"Kiss day", which is after double 11.

It is another grand festival.

Zhang Qin, vice president of Taobao, said: "from the electricity supplier to the content, from online to community, from goods to services, the new Taobao ecosystem is letting the chop hands join the family."

The festival wishes to embody "affinity" and let everyone enjoy themselves in their own circles.

Live broadcast, ask everyone, Taobao headlines go all together, Taobao ecosystem is becoming thicker.

Zhang Qin interpreted this year's "double 12" theme "kiss" as the increasing secret of Taobao's viscosity.

"Taobao has built one of the largest communities in the world.

What is it that attracts them to ask questions, share and stir up on Taobao?

This year's new year's day, the first baby born in Beijing Obstetrics and Gynecology Hospital, was named "Taobao" by its parents. Hundreds of millions of users lived in Taobao, and made friends and organized families through Taobao.

In the past 13 years, the Taobao ecosystem has been changing "thicker". In the new ecosystem, through "ask everyone", live broadcast, micro scouring, circles and other products, Taobao's "content" and "community-based" and "local life" have been upgraded.

According to the world clothing shoes and hats net, from from December 1st to 12th, Taobao will push a theme "kiss day" every day, the theme is also from two yuan to "home design crazie" wonderful constantly.

Every "kiss day" has a god shop seller and various big coffee interacting with Taobao users. For example, on the two day, Xiong Benxiong, Luo Tianyi, Tong Dao uncle, Chang Cao Yan Zi and so on will all be present to communicate. On the same day, Taobao will also broadcast Cosplay costumes handmade, Coser debate, yin-yang, CP role theatre and other rich content, and open up the mutual mode between buyers, sellers and IP.

During the double 12 period, Taobao's live broadcast is a good play, bringing more than twenty thousand live content by stars, celebrities, featured sellers and content providers.

Consumers can not only see Ai Fukuhara's first live show, but also the famous kitchen chef, who will revisit the ancient classic recipes and technology talents to take you to Google headquarters. In addition, there are also recommended new products such as Sydney, Zhang Dayi, Zhou Yangqing and so on. Du Haitao, Yuan Tengfei, Li Chen, eclipse and other famous anchors will also meet with consumers in Taobao live broadcast.

Double 12 period, Taobao live will also join the Hunan satellite TV, Youku live to build a new live broadcast program "treasure of the town store".

In the program, consumers will see the first online car show, many county magistrate for agricultural products endorsement and other interesting new content.

This is also a great training for Taobao's live PGC mode.

Has become the user life guide "ask everyone" will also be launched in double 12 "1000 faces."

In addition to such topics as "what coffee is good, refreshing and cheap" and other consumer topics, such as "I can't sleep when I snore, my wife can't sleep at night, I ask how to do it" and other tips on life.

A large number of enthusiastic "Taobao respondent" is emerging.

According to Jiang Fan, senior director of Tao Tao, "after asking everyone," 25% of the users will answer questions in one minute, and 60% of them will be answered in 10 minutes.

There are always many friends in the world who make friends happy.

At the same time, buyers and sellers have formed various interest groups.

If the function of "group chat" has been run for more than 1 months, the seller has already sold 7 or 8 groups in one breath because of too many fans and "500 groups per group".

In addition, Taobao's home page "casual" grows out of "Taobao headlines" has been hundreds of millions of months.

This year's double 12 period, "headlines" a daily theme consumption content consumption, in-depth excavation of Taobao's God, God shop, artifact, God work, including the same uncle, South Sheng, the Imperial Palace Taobao, crooked melon production, Zhang Dayi, national father-in-law, National Museum and other big men and big IP will participate in the "1212 big cafes" questions and answers, live programs.

In the mobile era, Taobao has carried more content and incubated richer ecosystems and communities.

For example, "playing black tape" seems to be a very small hobby, but the idle trading platform "idle fish" has a special black gel fan community, circulating tens of thousands of yuan a rare treasure record.

The "double 12" "casual fish auction" brought the "Maserati" series on the fingertips. Apart from jewelry, famous cars, leisure fish auction, you can still get real estate and even real estate companies. In November 30th, a real estate company named "Zhejiang Jintian" was filmed a 100% stake with a value of about 1000000000.

It is reported that during the "double 12" period, Huang Wanshui, Chang Cao Yan nun, Zhao Daxi, Yu MOMO, Fang face little Superman and other popular Taobao "Da Ren" will also launch their own customized facial expression pack.

These seem to be in power interpretation of the recent popular online sentence: "my friends listen to my advice."

Put down your cell phone, read some books you like, go out in the sun, look at the beach for food, and about a few friends who haven't seen you for a long time find a place to have a drink, chat and do something.

One day, you will find that Taobao is interesting. "

More interesting reports, please pay attention to the world clothing shoes and hats net.