Alibaba Zhang Yong: Ali'S Important Task Of Various Business Segments

Tmall

At the internal meeting,

Group CEO Zhang Yong said that in 2016 double 11 not only opened the new retail business, but also the starting point for Ali to move forward to the "five new" in the future. In the next few years, the strategic thinking of "five new" strategic development with "four hearts" will become a strategic action and fall into the action table, which is an important task for every business segment of Ali.

"Four hearts" is a penetrating heart, a fear of customers, a sense of tolerance between teams, and a sense of responsibility to do things. Zhang Yong put forward the above requirements to all managers in the double 11 culture.

In the face of the beautiful pcript, Zhang Yong reminded all Ali employees: to the scale of over 100 billion, the number of double 11 is just a symbol. "I share my feelings directly with you. We should not pursue the higher and higher numbers every year. We are going to pursue the innovation behind this figure. Can we give consumers a real holiday and use the double 11 platform to hatch more innovative ideas and businesses."

Zhang Yong said, 120 billion 700 million yuan for double 11 is a successful full stop, for Ali, it is toward the future "five new" - new retail, new finance, new manufacturing, new energy and new technology starting point.

"How can we move towards" five new "? How can we make the development of the Alibaba in the next 20 years under the strategic thinking of" five new "? We can develop into our strategic action, develop into our tactics, and develop into our action table, which is something we must do in the future.

For the first time, Zhang Yong deployed the five new technologies from the tactical level.

He pointed out that the new retail can not be narrowly defined as the interaction and integration under the online and offline channels. The whole channel is only an integral part of the new retail business.

The user interaction behavior on the basis of personalized recommendation, the change of users' purchase line and so on should be incorporated into the new retail consideration.

In marketing, we should explore the global marketing and entertainment marketing of product and effect integration. In logistics, we should not only pursue fast delivery, but also consider the use of big data to make the operation of goods more efficient.

For new technology, he proposed that he should devote more and more efforts to the research and development of future technologies such as artificial intelligence, AR and VR, and think about how to achieve the perfect unification of technology and commerce.

In new energy sources, we should not only do all business data, but also consider all data operations, that is, finding new business opportunities based on big data.

In the new manufacturing industry, Taobao has to take on a new mission, upgrade and realize the real C2B with the opportunity of new manufacturing.

After determining the "roadmap", Zhang Yong also talked about the construction of organizational culture.

He said that double 11 should not only resume the business, but also reorganize the culture. Every manager should think and sum up from double 11.

In the face of an ever larger business system, it is necessary to form a heart in organizational culture and then have a picture.

Specifically, all managers must have a clear heart, a fear of their customers, a sense of tolerance between teams, and a sense of responsibility to do things.

Finally, Zhang Yong talked about competition.

"Always doing what others have not done is the reason for the success of double 11 and is also the best strategy for Ali to face the competition.

We must jump out of the game of technology, truly stand in the market angle, take the initiative to take advantage of the advantages of Ali group, and take advantage of the entire ecological resources to find the commanding heights of competition.

The following is the speech delivered by Zhang Yong at the Tmall double 11 internal meeting.

I hope that when the "double 11" has just passed, when all the memories are very clear, all the units and units of the group will be "double 11" all the officers and men, and all the relevant leaders of Ali and Xiao 2 will be able to work together to summarize the "double 11".

First,

I will not tell you that yesterday (November 13th) was still a busy day for me. We had an appreciation for businesses in Shanghai, Disney.

In the evening, I ran several express companies until second a.m.

In fact, I saw this film just now, and I saw the preparations for our employees in the past, including many scenes of intense work, some of the courier companies.

I think that only when we are on the scene can we feel the challenge of saying 657 million of the package to the consumers in these days. Besides, there are many external factors besides the efforts of the people.

For example, these days, there should be fog in Beijing and rain and snow in Northeast and Northwest China.

Today, for the students sitting here, the "double 11" is over. We have to go back to the market, but for our rookie little two, for many service customers, customer service sub two, many partners, especially logistics partners, are still at the busiest time. We can even say that November 14th is the day of the peak of the whole logistics network, because this is the first working day after "double 11".

I want to give our partners a heartfelt applause and cheer for them here again.

"Double 11" is a systematic project. I would like to review it from a large level.

I am one of the few group members who have gone through eight years of "double 11". From the first "double 11" muddle headed, now the whole "double 11" has become a social Festival, and has become the battle of Alibaba group convention.

This year, we did a pretty good job of the "double 11". Finally, we had a very good result. In terms of figures, we still have an increase of more than 30% under such a large base.

Our wireless performance is strong. Today, 82% of the people come from wireless. I don't think anyone is surprised. Why? Because everyone is used to it. Today we are in a wireless world. Today everyone is used to "palm Taobao" life.

At the beginning of this year's "double 11", we put forward four themes: Entertainment Interaction, internationalization, wireless personalization and all channels. We have made many attempts in these four aspects, and there are also beautiful answers.

When I flew to Shenzhen in the evening of November 11th, my aim was to tell the media around the world what we want them to pay attention to behind this figure.

As you can imagine, a large media screen shows everything, but figures do not mean everything. Behind the figures is actually our direction and judgement for the future of the business. We hope to share with the rest of the world what we are trying to do today.

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Today, we have taken a very solid step in both interactive entertainment and our wireless personalization.

Globalization, this year's "global buying and selling globally" has also taken a very solid first step. If we really want to become a global cross border free trade platform for eWTP, we will be able to grow the Alibaba originally in China, but the electronic business platform without borders will really go all over the world, and truly achieve the ultimate "global buying and selling globally" on a Alibaba e-commerce infrastructure.

As for the whole channel, this year's connection with many offline stores has brought many new experiences to consumers and brought a lot of new fun.

At 11 zero, there was an unexpected surprise, which could not be called a surprise, but at that moment we marvelled that the force was very strong, that is, the power of net red.

At zero hour, we experienced a period of rapid growth of Taobao. During this period, the Taobao's year-on-year growth showed a surprising growth. What is the power behind it?

At that moment, it broke out! In fact, it embodies the power of net red economy. Net red participation in the "double 11" is actually a beautiful landscape.

We are now talking about "double 11", home is Tmall, actually Taobao played a very important role in the "double 11" this year, Tmall did a good job, but Taobao was also very wonderful, congratulations to all our Taobao and Tmall junior.

I also think that at the zero hour every year, the master of technology has a habit of sneak into the general command room of the technology at that time and get along with everyone.

At zero o'clock this year, we created a new record, achieving 175 thousand points per second.

This year, the peak of payment design has lasted for more than ten minutes. It is amazing that our system is still motionless and beyond expectations.

Congratulations to all technology Daniel.

This year is also a very important step in Ali's technology. The group has greatly promoted the cloud to really integrate the infrastructure of the Ali cloud infrastructure and the electricity supplier of the group. This year, more than 65% of the core trading structures took place on the cloud.

At the end of the "double 11" celebration, we have asked the team that the infrastructure must be promoted to 100% next year.

I think the wonder of the "double 11" every year is to give the team a goal, a touchstone, try out the results of our efforts on that day, and let these achievements turn from peak to constant in the next year, which is something that has been going on every year in the past eight years.

We also believe that in this year's "double 11", 175 thousand pen per second order creation, 120 thousand pen per second payment, more than 50% of group business cloud will definitely go to 100% in the future, our 175 thousand pen and 120 thousand pen will turn from a peak to a constant.

This year's "double 11" has many interesting things in technology. We made the first station personalized all the time.

Last year was the first year of personalized promotion, but this year we boldly individualized such a technology to support the generation of all activity pages and the recommendation of products.

This side has achieved very good results and has greatly improved the efficiency. Today, in the "double 11" preparation process, we have previously said that we should press, trade, pay, and see marketing tools. In fact, today's personalized algorithm platform has become the infrastructure of the whole group. It is no longer a support for a single business field, such as search, for example, the mother of Ali, for example, recommendation. It is an infrastructure of the group. It will more and more important in the future to support the entire group in the promotion of electricity, advertising and other aspects, and the improvement of the overall efficiency.

On the infrastructure, I think we have so much growth, we have so many changes, we are also very happy to see all the accumulation of peacetime, in the "double 11" process, has pformed into a fruitful result.

I think there are many colleagues in the technical team here today. We applaud ourselves and cheer for the technical team.

"Double 11" is a station activity from the beginning, but by this year, I want to have a party since last year, we opened up the second battlefield, last year's battlefield in Beijing, this year's battlefield in Shenzhen.

Of course, opening up the second battlefield has also brought us a lot of harvest. Actually, I am looking forward to BI giving me a data today. I have heard that our courier company is very sensitive to figures. This year, "double 11" in Guangdong has a single volume.

Our BI students quickly confirm that whether we have brought home to Shenzhen, so that local consumption has been promoted, the consumption in Southern China has been stimulated, and the enthusiasm of consumers has been stimulated. If so, I think our annual "double 11" tour will continue.

Second, how easy is it to open up the battlefield? We realize that in this far south, the south of our motherland, we are going to build a stage in a gymnasium to arrange reception and do all kinds of large-scale activities on the ground.

In the second battleground, we included the production team of the party.

This year's party, I believe everyone has looked at it in a hurry. Of course, I don't know how many people are thinking about robbing Lin Chiling's clothes.

Double screen interaction also has many innovations at the party.

In addition to the evening party, we also have a huge party reception team, from our customers to our business reception, from the reception of Chinese businessmen to the reception of foreign businessmen. From the scene of our party to our media center, hundreds of journalists from home and abroad gathered on the same day. They stayed with us for 24 hours to watch the beating of the big screen.

Behind this big screen, our IT, our administration, our security, our data, our exhibitions, and our departments are working together. If you don't mention names, please forgive me.

In a very short period of time, we need to decorate the media hall to display the exhibition hall of Alibaba's business achievements. Many guests are going to visit. We have to decorate this exhibition hall, including big rain and water leaks, small seats, all kinds of problems. The Shenzhen team, including the front office's organization and backstage support team, has paid a lot of hardships.

For all the work quietly in Shenzhen, whether at the front stage or behind the scenes, thanks to all the alibabs who are working hard for a light and a hydropower, thank you.

This year, "double 11" has many interesting things on the market side, including advertising creativity, Tmall and many brands. You may have noticed very brilliant ideas.

We connect the Slogan of many international brand advertisements on Tmall platform with Ending plus Slogan to form Tmall advertising.

I wonder if you have seen it. If you haven't read it, I strongly recommend that you look at it.

The most amazing thing is BeginningwithOrmour, EndingwithNike.

The peaceful coexistence and common development of all of you have reflected the pattern of Tmall platform. Our entire creativity, our new media, our webcast are all the first large-scale promotion this year.

There is also a game of catching cats and cats. In such a short time, everyone has turned it into an interactive online and offline game. All resources can be gathered together. High German resources, business resources and hand washing scenes can normalize this game of catching cats and cats into a unique business and become a unique scenic spot.

I think it is also because all kinds of small interactive games, including the "double 11" collection order, have greatly mobilized the enthusiasm of all consumers before the "double 11" and made a lot of assurance for that day.

I have always said that no matter the age of the market is 70, 60, 80, but the market team must have a heart after 00.

On the day of "double 11", I turned around at the Xixi Park, and many guests arrived on that day. I feel that every visitor to the park can feel such a "double 11" atmosphere on that day. As long as he goes into the park, we can see many of them on that day. As we saw in the movie just now, I saw a white coat looking at me. I was eager to sit down and have a look.

This reflects our logistical support. It is really a war, to our folding chairs, camping beds and tents.

I have been very curious. I asked several Leader, did I say that the tent was sleeping here? A lot of young people could not sleep in tents that night. They all sat on chairs and might have survived the early hours of the morning.

There are many pictures on the Internet that we are good to eat and drink, which reflects our logistical support. Our administrative team, procurement team, security companies outsourced by our parks, their efforts and their persevering have created such a good environment for us, and many things are not taken for granted.

Don't think that Dingsheng cake is so easy. It's on hand. I don't know if you have eaten Dingsheng cake. A little secret is revealed. I have to eat a piece of Dingsheng cake every year before "double 11".

All things are not taken for granted. There are many small teams, many teams, and even many external partners behind us. We silently work hard and contribute to accomplish this.

So when we celebrate our achievements today, we especially want to express our thanks to some of them: maybe their efforts can not be expressed in numbers. Their efforts can not be expressed in a peak, but because of their little effort, we can create such a good environment for us to eat and drink enough. Of course, we can't sleep enough, we can go to war and thank them.

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This year's rookies play a more and more important role in our "double 11" guarantee.

Of the 657 million parcels produced in this year's "double 11", 80% of the packages have been used on the electronic faces of rookies. What does this mean? It means that every 80% packages have a card issued by a rookie. It can be imagined that the digital work of the package will lay a solid foundation for the overall optimization of the entire logistics link, and congratulate our rookie colleagues.

We have to persist for a few days, and strive for the smooth passage of these days. The year is better than one year. The year proves that the social synergy is the ability to make such a quantity of parcel not become an obstacle. Thank you!

Last night, we saw many weekly reports of our presidents. Everyone wrote "double 11" on weekly newspapers. Why? Because everyone has a lot to do with "double 11".

Xiao Ming met me yesterday afternoon and said, "double 11" Ali Yun has set a record.

Our cloud OS intelligent products, including Tmall magic box and Youku, have found their own position in this "double 11" battle field, which can serve consumers together.

Today we see that in fact, not only is the original e-commerce team participating in the "double 11" group, but all the departments in the group are looking for themselves in the "double 11" position. They all hope to contribute to the "double 11". At the same time, they can also make use of such a rare opportunity to publicize our brand and win a brand new market for our users.

Finally, I would like to say that in fact, "double 11" really has everyone's share. "Double 11" is a rare training for our group once a year, or a big league construction once a year.

When all the little two wore the "double 11" robe, this year's mew dance was very special.

In today's Alibaba, tens of thousands of employees are on different fronts, but there is one thing that can have a very similar day, which can unite all of us and bring together all our eyes and goals. I think this is very rare.

Today we are going to contribute a holiday to the whole society. First of all, we have to celebrate a holiday ourselves. We have our own holidays, and we have the relaxed mood to play the creative role. For all consumers, all businesses create a brand new "double 11" every year.

All teams are involved in this activity. In fact, it is really a large training and large group construction. On the same day, Zhen Fei told me that this is a group building once a year. We see that every team has prepared meticulously for the "double 11". Each team has its own combat room. Each team's HR and logistical support for each team will carefully safeguard the success of our "double 11".

I would like to express our heartfelt thanks to all our officers and men, to all our managers and to all of us.

Two.

You have heard so much about me, and I feel that the Xiaoyao Zi has said so many good things.

Today, when I first started, I talked with MM, chief customer officer, Dai Shan, and asked the seven representatives to look at the "double 11" from their perspective.

Indeed, today, after the "double 11" has passed, we need to calm down in fact, keep this bright figure and put all kinds of records aside. Today we are going to strip off the result and see the process inside.

Alibaba has always said that we pay more attention to the results, but we also pay more attention to the process. Today we are very critical to the Review of the process and the process of recycling. Especially when our "double 11" has just passed, it is very hot and fresh that many people are remembering many things. At this time, I particularly hope that everyone will also be able to complete the "double 11" replay later this week.

I see this year's "double 11", just like home decoration, every decoration will achieve a lot of good things, of course, there will be regret, this year's "double 11", we see a lot of our shortcomings, "double 11" scale is increasing every year, I would like to say to you, we should not be numbed by this scale, under such a huge scale, many figures become very small, but it does not mean that its absolute value is really small, every order is behind a real consumer.

Today, businessmen and our officials have not yet announced the list, but the list has been flying everywhere. We can see that there are all kinds of "double 11" lists, which can see the exact number and can not be seen. We can imagine that today our businesses are selling billions of dollars to sell tens of thousands of dollars on the day we sell them. The positions of these businesses are shops, how can we make them really operate well, really stand in a business perspective to design our pages, design the logic of data presentation, and design colors.

I think all of this, everyone may know that user experience is very important, but today in Alibaba, in such an electricity supplier's bilateral market, buyers and sellers, users and customers are actually our service objects, how can we meet their needs?

Today's "double 11" is indeed very complex. We may have experienced many small two parties will say, Xiaoyao Zi, I want to move the shopping cart, it's not easy, I have to do guidance, aggregate orders, recommend, easier said than done.

But since we have done this, we have to do well, otherwise we would rather not do it. Therefore, I think from two angles, the customers and users, I hope that the "double 11" problems will be satisfactorily resolved next year. I hope that all teams will look at our customers, from our customers, from the perspective of businessmen and consumers from the perspective of customers and users.

Many times, as a user is easy to understand, each of us is a consumer, especially for the end of our business, each of us should look at it from a businessman's perspective to see what it is like, and how it is an experience, so I leave this task to you.

Second, we are lucky to be in a competitive market today. Because competition leads us to think constantly. We should innovate. We should do what others have not done, instead of doing what the other party has done behind our competitors.

The reason why Alibaba has arrived today is that "double 11" has come to today because we are always doing what others have not done. That is the best strategy for us to compete.

We must jump out of the game of technology and truly look at the market perspective. How can we make the best use of the advantages of Alibaba group and our entire ecological resources to find the commanding heights of competition.

At the same time, I would like to say that in the face of competition, we should not lose many basic skills. In fact, we have many basic operational capabilities. Especially for Taobao and Tmall, there are many basic operational capabilities to be strengthened.

All the successes, especially the success of such large-scale battles, were obtained on the protection of details.

So I hope that all of them will not only have to look at the strategy, but also have to think about what has happened and fail to do so. Some things have not even occurred to me. This is the second requirement I want to make.

Next, I want to say that there are still many needs to be promoted in this year's "double 11" implementation.

For example, our technology is very good, reaching peak value.

But the related technology Leader knows that there are frequent technical failures during the preparation period and the pressure test period.

Today, do not let the horse go wild because the result is very good. In fact, each of us has a higher demand for ourselves.

Others ask, what is the reason why Xiaoyao has been successful for eight years? I say it is very simple. If you can eat the pain that others can't eat, you can't be tired by others, you can't hold others' heart, you can get this result, then you can climb this peak.

Let's not think that the double 11 has passed since the result is very good today. Every team needs to have a look at what we regret from the preparation period to the present.

I hope you can really sum up and have a look at where the regret is, and how much regret it can reduce.

Let's talk about the small closed loop.

Some business development, like to see end to end small closed loop, why? Small closed loop easy to do, small closed loop life in their own hands, do not rely on others.

However, because of such considerations, we have a lot of unnecessary duplication of construction and unnecessary small loop closure.

In fact, I want to say that the happier we are, especially when we are very happy to see the experience and the aftertaste of the day, but after a beautiful day, I want to listen more to the customers' voice and reflect on themselves.

Tomorrow we have another day's monthly management meeting. We will spend a little time on the group level to see what can be done better in the "double 11".

Actually, Mr. Ma has always said that we should repair the roof on sunny days.

Today is November 14th. This year, "double 11" has earned us a time to repair the roof. How do we make good use of this time to repair our own roof? This is my personal summary of "double 11". I also want to take this opportunity to share with you.

Everyone knows that everyone should have his own account. Everyone should dish up what is good and what is bad.

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Three.

I want to talk about what to do after "double 11", which is also a concern for all.

In fact, before and after the "double 11", we should hear the five new "new", new retail, new financial, new manufacturing, new energy and new technologies mentioned by Mr. Ma on many occasions, from inside to outside, which is the strategic direction for the development of Alibaba in the next twenty years.

At the end of this year's "double 11" media conference, I have made it clear that this year's "double 11" is from the "double 11" activity itself. In this festival, we have positioned it as the starting point for Alibaba to move towards new retail, but I think it should never be new retail.

After the end of this year's "double 11", it is both a "double 11" full stop and at the same time it should become the starting point for our future.

What is our future? How do we move towards these five new ones and how to develop the whole Alibaba for the next twenty years, under the five new strategic ideas, to develop into strategic action, to develop into our tactics, to develop into our action table, which we must do in the future.

In our five new, I would like to say that in fact, new retail is more related to "double 11", but in this year's "double 11", we see in the face of new retail, we do not narrow it to understand that it is a new retail is the online and offline interaction.

The whole channel is only one part of the new retailing, and I think there are many forms of new retailing.

I have just talked about the net red economy, user interaction based on personalized recommendation, and changes in the user's purchase line should be included in the consideration of new retail.

I would like to point out that in today's vigorous development of our technology, we strongly advocate that when technology, personalization and big data come to Empower business, we should consider how to achieve the perfect unification of technology and commerce.

We must focus on the development of market mechanism and consider that consumers are personalized recommendations after full individuation, but businesses are faced with a high degree of uncertainty.

All relevant students should carefully consider this problem, especially search, recommendation, algorithm classmate, all the students who do technology, all need to understand business. All business students should know some technical introductory points. Only in this way can we better integrate technology and business, otherwise merchants will have no better way to participate in the next "double 11".

How to solve this problem is the focus of the future. We must get a perfect unification between technology and commerce.

Alibaba's electricity supplier ecosystem, I believe that the most faithful, conscious and unconscious practice of Deng Xiaoping's joint production contract responsibility system, the production of households, businesses here shop, is his land, the better the land, the better the harvest, our market mechanism to encourage them to better operate the land.

Today we hope to replace it with a better one. We have to consider the following questions: first, where is the certainty of the business, second, where is the self driving force of the business, and what the businessmen are willing to do on their own initiative instead of waiting for the flow to come.

This is a problem that all the front desk business teams of taonao department have to consider. This is the question of the survival of our platform.

If all the businesses on this platform are waiting for personalization to flow, we can imagine that this market mechanism will be completely overturned. This "double 11" can not be so successful that our platform is impossible to develop.

The success of "double 11" is not only our little two efforts, but also on the outside, our businesses, our partners, our truck drivers, our pport workers, our customer service, every team are preparing. 99% is not what we call the call. More than 99% of them are prepared by the merchants themselves. They are prepared by the courier company. He has his own drive. He has to prepare for this day.

If we break the business's self driving force, the core rule of this ecosystem will change. This is a business problem. It should not be mentioned at today's group level conference. But because of the extreme importance of this problem, I urge all the panning managers, the technical team of the search team, to carefully consider this problem and consider the new issue we face after the individuation.

It is not that the personalization is not good and the personalization is very good. Otherwise, we won't get such a result today. We will not get such a promotion.

But we need to consider the combination of business and technology at a new level.

The second is new technology.

Before the "double 11", there were several sessions at the group level, and one topic was to discuss five new issues, especially discussing the future direction of technology.

Today, the contribution of Alibaba group to social development will depend more and more on the unification of technology and Commerce in the future.

Today everyone is talking about AI, and the world is talking about AI. The whole world is talking about AR and VR. The whole world is talking about these new technologies and the wide application space in the future.

We hope that we can devote more efforts to the research and development of future technology, willing to invest more resources, and hope that all teams can invest in their respective fields in a forward-looking way. It is very difficult to see both the feet and the future.

Someone mentioned HC to me.

But I use an old saying, how to squeeze a crowd, there will always be, this is a joke, but first is standing in the group, I hope to see everyone's insistence and devotion to this matter first.

Our strategic input must be prioritized. As long as we have made a choice, as long as this investment is not a black hole, the group is willing to add people and willing to invest, but first of all, I want to see everyone's efforts and everyone can clearly set out the direction and choice of this effort.

I think today when Ali's business has expanded to a lot of people, it has been asking recently, where is the border of Ali, Ma's answer is that the Internet has no boundaries.

But at the same time, he requires us to have boundaries as human beings. We must make priority choices on this. On this basis, we should devote great efforts to putting the current stock resources into the next generation of technology research, computing platform, artificial intelligence, which represent the great space of future technology direction and future business progress. This is what we need to do in new technology.

The third is new energy, which means big data, not coal or oil, which is more abundant, not less energy.

All of our teams have to consider two problems. The first is how to do all business data and how the existing business can plug in the wings of big data, and how to make the business better and how to make full use of big data.

Today's personalization is not enough artificial intelligence, we must go to intelligence, AI.

Second, all business data should be considered and all data should be considered.

The meaning of all business data is that all business needs to be supported by data and wings. The meaning of all data means that we must find opportunities to generate new business based on big data.

Ali Yun, if he thinks that big pport is a major application scenario of big data, we will build it into a business and break the industry into a number of cities like Hangzhou.

We need to have the confidence and courage to choose to open up new battlefields, establish all data operations and create new businesses.

The business of Ali is wonderful. In every few years, two, two, three, three things, and new business. It's time for us to create new businesses.

Why? We have a lot of data, based on these data, to give full play to our imagination, to develop our technology and to bring our creative talents into full play.

New finance knows that the great responsibility of new finance lies on ants.

Finally, I would like to talk about new manufacturing, which is a major issue we are facing.

I throw a point of view which we have discussed recently, in fact, give you thought, especially for Taobao students.

New manufacturing must consider how to make Taobao take on this new manufacturing mission, really use the new manufacturing opportunity to upgrade Taobao, really seize this opportunity to achieve C2B, net red economy is already a sense of C2B, but Taobao soil can generate tens of thousands of net red, can evolve into a real sense of C2B, this is our direction to strive.

Of course, in each of the five new teams, each of our teams has to consider the relationship between these five new ones, which should be said to be related to the overwhelming majority.

In the new retail business, we must consider the electricity supplier and the new generation of marketing, product efficiency integration, global marketing, marketing entertainment, and various marketing combinations.

The original traditional retail era is to send goods as fast as possible. This is what logistics is going to do. What we need to consider today is what I said on the first day of rookie. "Rookie wants to be a cloud based supply chain management platform based on big data". This sentence is very tongue twisting, but it is popular to see how to make the flow of goods more efficient in the new retail era.

Based on big data, each team has to think about the five new things that they relate to, what role they can play in the middle, and how the business direction should be changed.

We need to make good use of this period of "double 11", precipitate, resume the "double 11", and think about the future, and think about each business team and five new relationships, my way of playing, my way of thinking, and the change of strategy.

I remember when I first arrived in Ali in 2008, the Alibaba put forward the new business civilization. The path of Alibaba was that we put forward a strategic idea, constantly revised it through practice, and finally went back to see a very coherent and coherent strategy.

Today we are entering a new journey once again. We must create these five new and great impetus to our business by practice. Finally, we can give these five new and very real meanings and values. This is what all our group managers need to do in the future.

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Four.

Finally, I would like to put forward a few hopes and requirements for all the managers here. "Double 11", in addition to reopening the business and restoring the culture, we should all introspection. We need to reflect ourselves, and everyone needs to think and self realize.

In this "double 11", I have observed many changes, and I have many ideas to share with you.

First, I hope you can achieve "a picture, a heart".

We have so many new recruits every year. We have many old employees. Our business departments actually involve all aspects of today's social economy. Recently, we have entered the cultural entertainment industry, and the scope is bigger and bigger.

How to form a picture and a heart? My point of view, first of all, must be a heart, so that it is possible to have a picture. Why? Because there is not a picture and a picture is drawn. In this process, to form a picture, we must first have a heart.

A heart is very difficult, but I hope tens of thousands of people to form a heart, there are several ideas that I hope you can learn from.

With the increasing organizational system, all managerial cadres must set an example by themselves and have a penetrating heart.

This "double 11" is very typical. We are fighting across the regiment. Many of them are involved. There are many generals. The commander and regiment commander may be commanded by a company commander. Why?

In the process, I also observed that in fact, today Ali has come to many colleagues in recent years. When faced with such a situation, sometimes, it is not enough to speak directly, and meetings are still friendly. When we say no, everyone has his own ideas. Everyone has business judgement.

I want to say, everyone must first achieve a heart, can we first have a pparent heart, how you want to say it, say it wrong, do not worry, we argue with each other.

We can calmly and intensely discuss some problems, but what is needed behind this? What is needed is a penetrating heart. Most of our employees are very hard working, very dedicated, and very devoted to the whole situation, especially in the "double 11" scenario. So my answer is: we try our best, people are doing it, the sky is watching; we just try our best and have a clear conscience.

Initiative is simple, initiative and thorough, and many things will become easier and more open.

Second, we need a little more respect for our customers.

Small to one line of code, the handling of a shopping cart, and the downgrade of a marketing tool affect customers. We must empathize with it.

Customers are "double 11" not only for several months, but many of them are stocking from spring. How can we be awed by them and really take them as our parents? This needs more customers, more sense of body and awe.

Recently, a lot of such examples have taken place. Our little two think that we may be too busy to think about it. It is a bad attitude. For example, we are arrogant to our customers, we can not find people and answer questions.

As long as we are in awe of our customers, we can always do better than we do now and find many problems.

Perhaps the customer's request is not entirely reasonable, but how can we hold an awe of fear and truly revere our customers, truly fear them when we have nothing to do, willing to try on our platform, do many, many times of mice, many times we are tossing, these words are not empty.

Third, I hope that the team can be more inclusive.

No one has always been God, always making mistakes. When we see each other's faults, we should be more tolerant and understanding.

There are always mistakes when doing new things. People who make mistakes are always mentally stressed. In addition, he knows he is wrong. Can we understand and tolerate more at this time? We must win a win-win cooperation. We must consider the interests of the other side and consider our own interests. This is the reason.

We are not a company that is unreasonable and unreasonable. At this time, we need affection. We need to let all the young people start their own business. From the beginning of everyone here, we will surely affect all tens of thousands of young people and be truly awe of their customers.

This awe is not polite, it is not a cup of tea for him, not for him to play, but a real awe.

The last and most fundamental one is the sense of responsibility.

If everyone is willing to do more and take more responsibility for others, our life will become better and what we do will become more satisfactory.

So, at the end of my life, I want to give these hearts to you. We really hope that through our efforts, not only can we create a "double 11" every year, but we can also bring more and more value to our customers and our users, and more and more compliments are not received personally, but from the bottom of our hearts.

Our theme today is "start all over again."

Today we are the day to start again. We wipe the dust together, precipitate well, start again, go to the five new directions in the strategic direction, really enter the customer, enter the heart of the user, everyone has a bar scale in the heart, I hope that we have our weight in the hearts of our customers.

Thank you.