What New Technical Features Does Nike Bring To Its Sportswear?

In the cold and rainy weather of Shanghai in November, the road was slippery and the wind was unsteady. The rain was very slippery. Even though it was carrying an umbrella, it was like playing a Parkour shooting cover game. At the gate of Nike Sportswear, the artificial waterfall once again raised the less enjoyable "game" difficulty. In this almost identical outdoor scene, a crowd was invited to the scene, from the media, KOL, fashion The media are worried about all kinds of fashion clothes.

At this point, the theme of the Nike Sportswear series is very clear - no waterproofing. Design Is there a more adaptable option between fashion and professional waterproof sports equipment?

In order to welcome the winter season, Nike The new winter Nike Sportswear series has been released, bringing some new technical characteristics to its sportswear.

1. upgrade the sneakers to Sneakerboots

Nike Sportswear series shoes Sneakerboots has been spanformed from classic shoes like AF1, Air Presto, Roshe and so on, but the key is to enhance the ability to keep warm and keep pace in sports. In view of changeable weather, Sneakerboots shoelace is also integrated into reflective particle design to enhance visibility in dim environment.

2. keep dry.

Nike Sneakerboots's DWR (durable water repellent) coating keeps the feet dry in rainy weather and provides effective rain protection. Flyknit yarn integrates all key parts to help discharge moisture.

3. enhance sole grip

Nike Sneakerboots rubber outsole uses strong and protruding texture to enhance grip and abrasion resistance of wet ground.

4. constant temperature protection

Tech Fleece Aeroloft down coat used Nike Aeroloft technology to enhance the thermal effect of clothing, let the body's excess heat excrete through the laser cutting area, and keep the body stable at a core temperature under the condition of not overheating, so as to adapt to a more varied temperature change environment.

5. lighten the burden of weight

Tech Fleece Aeroloft down coat mainly uses two kinds of fabrics: in the more active parts, 3 mm thick Nike Tech Fleece Fleece fabric is used to liberate the wearer movement, while the core warm area is filled with light weight goose down, and the two materials are designed with mobility priority.

6. weatherproof

The water repellent coating is applied on the surface of Tech Fleece Aeroloft down coat. The aim is to provide basic body protection under the condition of wind and rain or sudden humidity rise and keep the clothes dry.

"This series of products, we do not call it" waterproof "design, but" anti splashing. " Nike, a product introducer, said: "although not completely waterproof, there are more water pools and rain splashes in the urban daily scenes, and the new Nike Sportswear series can fully adapt to these conditions."

Take Tech Fleece Aeroloft down garment as an example, shoulders, waist and ribs do not use down material, but use Tech Fleece fabric with stronger folding.

From the experience of trying on the scene, it is possible to "shake the water" after drunken use of the water cup to the Tech Fleece fabric. However, under the strong wind and rain, this part will still have some water absorption phenomenon. The original intention of the design is really "prevent splashing water".

According to the third quarter earnings report of Nike 2016 fiscal year, the total revenue of the quarter was $8 billion, and sales accounted for the top two in North America and Western Europe, accounting for 63% of the total revenue. The income of North America was 36.83 billion, and Western Europe was 1 billion 442 million dollars.

The demand for functional clothing in these two regions is very strong, so in recent years, Nike's strategy will tilt towards more adaptable functional clothing. Especially after the outdoor city outdoor sports tide rises, winter functional clothing has become the competitive brand of sports brand.

In the field of functional clothing in winter, Nike has many outdoor professional brands such as Patagonia, Canada Goose, The North Face and so on, in addition to its old rival Adidas and rising star Under Armour.

Compared with the "snakes" who have been working in this field for many years, the Nike brand has a strong appeal for fashion, but it does not necessarily have much advantage in the technology competition of cold resistance and waterproof clothing.

In the absence of waterproof design of fashion products and professional waterproof sports equipment, Nike is now on the balance beam. After all, between consumers and everyday clothes and raincoats, between the daily shoes and boots, there is a need for a product that is not too much trouble and more balanced.