ADI Stores Have Reached Tens Of Thousands Of Domestic Sports Brands And Still Face Severe Market Competition.

In the face of the huge expansion of Adidas, there are people in the industry who will be faced with more severe market competition under the implementation of the international brand shop plan.

Adidas group's operating interest rate is expected to grow by 7.5%, compared with 6.5% last year.

Based on the strong growth trend of sales growth and good growth prospects of operating gross profit margin, net income from continuing operation except goodwill impairment is expected to grow 35%-39% to 975 million euros to 1 billion euros (720 million euros in 2015).

In China, sports brands are gradually coming out of large scale.

At the same time, at the same time, the international famous brand Adidas also took the opportunity to expand. As of the first three quarters of 2016, thanks to the continuous growth of all sales channels, excluding the exchange rate factors, Adidas's sales in the Greater China region increased by 28%.

Gao Jiali, managing director of Adidas group Greater China, told reporters: "all brands of Adidas have achieved two digit strong growth, which fully proves that Adidas group is continuing to attract Chinese consumers" Colin Currie.

"In order to achieve growth in 2016, one of the main strategies we have made is to boldly retail expansion.

This quarter, we not only achieved strong performance growth, but also reached ten thousand stores in Greater China. "

Gao Jiali (Colin Currie) said, "this laid a solid foundation for us to set up more than 12000 stores in 2020 under the guidance of the new China strategy of Greater China."

Rothd said, "in 2016, Adidas group will set a new record with remarkable achievements.

Looking ahead, our task is to make this excellent company even better.

We will ensure that Adidas's sustained sales growth and profit growth will be realized in the coming years in accordance with the long-term goals set in the new business strategy.

Despite the higher comparative parameters of the third quarter of last year and the recent negative exchange rate effect, Adidas group achieved strong performance in the third quarter of 2016.

The results show that excluding the exchange rate factor, thanks to the strong growth of Adidas and Reebok, Adidas group (hereinafter referred to as: Group) revenue grew by 17%.

In Euro terms, group revenue increased by 14% to 5 billion 413 million euros (4 billion 758 million euros in 2015).

It is worth mentioning that, thanks to the two digit sales growth of Adidas sports performance series, Adidas sports classic series and Adidas Neo series, excluding the exchange rate factor, Adidas brand sales increased by 20%, thus continuing strong growth momentum.

In addition to the median sales growth in the Russian / CIS region, Adidas has achieved two digit growth in all regions.

Besides,

In the same quarter, it also achieved a 7% sales growth and achieved growth in all regions and maintained strong revenue growth. This performance was mainly due to the two digit sales growth of the running series and classic series.

Excluding the exchange rate factor, Taylor Adidas golf brand sales revenue increased by 6%, mainly due to the strong two digit sales growth of metal rod and push rod series.

From a regional point of view, excluding the exchange rate factor, in addition to the high single digit sales growth in the Russian / CIS region, the combined sales of the two major brands of Adidas and Reebok have achieved two digit growth in all regions.

The results showed that excluding the exchange rate factors, the two digit growth in Britain, Germany, France, Italy, Spain and Poland benefited from Western Europe's sales growth of 15%.

Sales growth in North America and greater China remained strong, excluding the exchange rate factor, which increased by 20% and 25% respectively.

Russia / CIS region continued strong growth momentum, excluding the exchange rate factor increased by 7%.

Excluding exchange rate factors,

Sales revenue increased 16%, and achieved two digit growth in Argentina, Peru and Columbia markets, and achieved a high digit growth in the Mexico and Chile markets.

In Japan, sales growth has increased by 21% after excluding exchange rate factors.

Excluding exchange rate factors, sales in the Middle East, Asia and Africa (MEAA) increased by 19%, mainly due to the two digit growth in the markets of South Korea, Australia, UAE, South Africa, India and Thailand.

Excluding the exchange rate factor, sales of Adidas group increased by 20% in the first 9 months of 2016, thanks mainly to Adidas's strong two digit growth and Reebok's high single digit growth.

In Euro terms, group sales increased by 15% to 14 billion 604 million euros (12 billion 748 million euros in 2015).

Based on the beautiful financial performance of the first 9 months of 2016, although the second half of the year needed to invest some one-time cost in order to consolidate the growth base of the group, management confirmed the growth prospects for the whole year.

The group said, "excluding the exchange rate factor, the sales growth rate of Adidas group in 2016 is expected to grow from 12% to 19% in the high level area, which is mainly due to the expected growth of the two figure sales in all regions of the group, but the Russian / CIS countries are expected to achieve a median increase."

In 2016, the group's gross profit margin was expected to range from 48% to 48.3%, compared with 48.3% last year.

Although the exchange rate will have a negative impact on the gross profit margin of the group, more favorable pricing, product and regional combinations and stronger channel combinations will basically offset these negative effects. These positive factors will also rely on more initiatives carried out by the company in the retail space controlled by the brand.