China's Garment Industry Continues To Slump.
In September this year, the latest data show that China's textile industry has more than 40 thousand, accounting for 10% of domestic enterprises, in the past two years, the company's main business is more than 700 million, the number of employment is about 9 million 750 thousand, textile is currently a small number of industries in China, after the impact of 2007, the economic pformation has a positive impact on the service industry. At that time, people's consumption patterns under the influence of the Internet, so that the entire garment industry to a predicament, and even some of the physical shops slowly closed to the doom, which led to the rise of online sales.
In recent years, China's clothing industry has been on the decline, especially the sales of stores are not as good as a year, but now it is the Internet. Sales of online services are booming. This year's double eleven.
Uniqlo
Tmall's entire network sales broke 100 million, and only 10 hours to play a zero inventory, just two eleven just over, under the help of multi stars, Tmall evening party was bigger than the Spring Festival Gala. The hot scenes gave Tmall a 120 billion 700 million day performance, and then online and offline became a new channel for the entire retail industry.
Speaking of
Online sales
The mode is not unfamiliar to the young people of the Internet family, such as the trusted Internet group. The online sales giant Tmall, Amazon, Jingdong and others all started on the Internet. However, in WeChat's joining the marketing mode, the mobile electricity supplier is also slowly rising.
For example, the business model of Amazon has been successful, WAL-MART is going to decay; Taobao and Jingdong have been successful, department stores and traditional businesses are falling down; WeChat has succeeded, and the three operators are going to be pipelined.
These extreme changes clearly illustrate the trend that physical stores will no longer be good assets.
For the clothing industry, the decline of the entity store is becoming more and more obvious. Far from it, near Wenzhou's Chuang Ji Textile Group is on the verge of bankruptcy.
The textile group, which has 6 branches and 5000 employees, used to be
Wenzhou
The "benchmarking" large enterprise, the Internet rumors, officially declared bankruptcy in December 3rd, or caused about 30000000000 bad debts to the bank.
No matter what the truth is, this rumor is not groundless. The Chuang Ji Textile Group has arrived at a dangerous moment! A senior official of the company sobbed and said, "Zheng Zong (Zheng Yuanzhong) has worked hard for 41 years without gambling or spending money.
A BMW car has been running for 310 thousand kilometers and is still on.
In the past 20 years, about 1000000000 Yuan has been paid, and the average annual labour force employment is 20 thousand.
Nowadays, the government only needs to pay attention to some enterprises that have made a little contribution in difficult times.
Sad words, let people sob! Where is the way out for the traditional clothing industry? Do we just wait and wait? No, they still have the last straw.
At present, China's economy is in a period of "pformation", and the market is changing rapidly.
People's consumption patterns have also changed. Nowadays, online consumption is changing more to online consumption.
In this pformation, the biggest industry is the garment industry.
Xiao Zhisheng, general manager of Disney mobile telecom, said: the straw is: Mobile electricity providers! Now the trend is: under the impetus of the big wave of the Internet, many consumers choose clothes in the physical shop and buy them online. The cost of the physical store is getting higher and higher, but the customers are getting less and less. It is no exaggeration to say: the mobile electric business is doing one year, the physical industry needs to do ten years.
The warning of the reform of the clothing industry has been sounded. The mobile phone business in the garment industry has been upgraded and the shopper can no longer be a spectator. Li Keqiang, premier of the State Council, said: "standing on the" Internet + "draught, the Chinese economy will fly up." like the group of rusha, it is very forward-looking to work together with multinational companies to create a super platform for mobile e-commerce. This is expected to benefit 200 thousand clothing stores. "10 million mobile e-commerce providers will change the status quo and pform the new students." Disney, "Disney, will usher in the era of" mass entrepreneurship and the creation of wealth for all. "
For more information, please pay attention to the world clothing shoes and hats net report.
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Focusing On Garment Industry: Changes In Production Patterns Of Garment Customization Enterprises
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