Focusing On Garment Industry: Changes In Production Patterns Of Garment Customization Enterprises

It is understood that China

For a long time, along the "producer brand business agent retailer" mode, we have consciously or unconsciously entered the road of winning by quantity.

The model can not fundamentally reflect the real consumer demand. Agents tend to order more goods for goods to be discontinued. Brand dealers store more commodities to replenish goods to meet the needs of agents, and manufacturers in order to cope with the needs of brands and the many risks of production links, they expand their output.

From the beginning of the retailer, the supply chain to the manufacturer gradually increases the output, and ultimately causes inventory pressure in all links.

Coupled with the sustained slowdown in China's economic growth, the terminal sales are sluggish, and the backlog of clothing inventory continues to rise.

On the other hand, IT, the optimization of system management by the Internet, the development of flexible supply chain, and the zero inventory backlog of the garment customization industry pose a great challenge to the garment market in the terminal channel competition.

Below, the world clothing shoes and hat net Xiaobian take you to know the details.

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In the business process, we can see that the change of enterprise production mode has changed from the original M2C mode to the C2M mode, that is, the consumer demand drives the effective supply of factories. The change of this mode is not simply the change of enterprises in the market, marketing, design, R & D, but also needs to make an appropriate change in the whole supply chain.

C2M's clothing production mode is more individualized, customized products and services, which can get more and more accurate customer needs, and quickly respond to customer needs, and shorten the whole cycle to 7-14 days.

At present, the garment customization industry in China is mainly divided into two formats: one is the traditional format, that is, the single shop pattern dominated by tailors, which has gradually changed to the low-end clothing custom shop from the place where the garments have been modified in the past.

The other is a traditional high-end custom shop distributed in five star hotels and shopping malls. The back end looks for a custom factory for processing. They form a rule in the industry -- 8 to 10 times the rate of increase.

Traditional stores need to spend a lot of money on rent, decoration and daily maintenance. Especially in the high-end customization field, a 10000 yuan clothes may cost 3000, and the rest are other redundant expenses.

In addition, the traditional custom shop is difficult to achieve large-scale operation, and can only rely on the storefront to affect the user flow of a few kilometers.

That is, the new mode of online and offline integration based on IT Internet technology.

The core competitiveness of these companies is based on the Internet customization platform.

such as

And so on, take IT as the breakthrough point, and graft the garment customization successfully.

In terms of business processes, modern fashion customization companies are usually divided into one or two or three categories according to their main business.

The first group mainly provides the front-end volume service A, while the business B and C outsourcing.

The second category is the overwhelming majority of the companies. They contract business A and B, while business C outsourcing, typical compliance, customization, Lok, Y, etc.

Of course, there are some companies such as quantity, backed by their own Zhongshan leading British factory, the entire production line from business A to business B are self operated.

More interesting reports, please pay attention to the world clothing shoes and hats net.