Suning Or The "Global Village Plan" For Cross-Border Electric Business Development

Group Chairman Zhang Jindong revealed at the meeting that Suning is brewing.

The development of the "global village plan".

Targeting ASEAN business opportunities

According to the world clothing shoes and hats net, ASEAN countries' online retailing

Annual growth will be 25%.

The China ASEAN cross-border e-commerce platform is based on Suning's overseas purchasing ASEAN Pavilion and Suning's overseas sale Southeast Asia station, which is divided into two platforms, namely, import and export, which are mainly imported in the first place, and are mainly divided into three modes, namely, self marketing, consignment, and business entry.

Since its trial operation in late August, it has introduced nearly 1000 feature products from ASEAN countries including Kampuchea fragrant rice, Thailand latex pillow and Malaysia coffee, covering seven ASEAN countries including Thailand, Singapore, Indonesia, Kampuchea and so on. In nearly three months, nearly 100 thousand commodities have been sold.

Zhang Jindong, chairman of Suning holding group, believes that Southeast Asia is one of the most active markets in the world, and has great potential for development. It is an important partner of the Chinese market and Chinese enterprises, which is determined by the geopolitical relationship between the two sides, and is also the mutual attraction of the two huge markets.

This year, A.T.Kearney and the International Association of Southeast Asian Studies of the alliance of Southeast Asian nations, "the barriers to the release of electricity providers in Southeast Asia", said that compared with Europe, China and the United States accounted for 6% to 8% of the retail sales of electricity providers, Southeast Asia's electricity providers are relatively undeveloped, accounting for less than 1% of the total retail sales.

In addition to Singapore's online retail sales, which account for 4% to 5% of the total retail sales, the other 5 ASEAN economies account for only 1% of the total retail sales in the world.

But with the rapid growth of the region, the purchasing power of the market will be greatly improved, the Internet penetration rate will be improved, and the diversity of online retail choices will increase.

According to the world clothing and shoe net, ASEAN's online retail market will grow by 25% annually.

GDP is expected to grow at an annual rate of 6.2%. This level of growth will open up a younger middle class market that is more likely to buy online.

Zhang Jindong said, "the on-line cross-border e-commerce platform of China ASEAN is not only the bridge of information connecting the two places in the Internet era, but also the first stop for Suning to develop the Southeast Asian market, and an important opening and sharing of Suning Internet retailing capability to the international community."

Wang Di, general manager of Suning group's overseas purchasing and operation center, revealed that the China ASEAN cross-border e-commerce platform introduced 200 chambers of Commerce in 2017, introducing more than 10 thousand SKU, and selling orders exceeding 10 million orders.

In addition, Zhang Jindong also announced the "trilogy" strategy tailored to the platform: first, the suning.com ASEAN Pavilion will work together with ASEAN Tesco to promote and sell the ASEAN products to achieve the coverage of Southeast Asian commodities to the Chinese market, so that more Chinese users can easily feel the culture and products of Southeast Asia. Secondly, based on Suning's overseas sale to Southeast Asia station, it will build the China ASEAN cross-border e-commerce platform as the main position for the sale of Chinese goods overseas. In the future, Suning will also accelerate the landing of the ability and technology of China's capital and resources in Southeast Asian market by guiding the consumer market, and will make southeast Asia a bridgehead for Chinese enterprises to develop overseas and comprehensively promote the "one belt and one way" strategy.

Improving cross border import supply chain

Suning has three modes in cross-border e-commerce: platform investment, platform operation and self purchase.

According to the world clothing and shoe net, as early as 2009, Suning cloud business group opened up the exploration of cross-border electricity providers through the acquisition of strategic layout of Tesco, Japan. Now Tesco has developed from 6 stores to 41 stores, becoming the largest tax exempt shop in Japan.

Suning has been on the Hongkong Pavilion, the Japanese pavilion, the US Pavilion, the Korean Pavilion, the European Pavilion and the ASEAN Pavilion, and has realized its coverage in many countries and regions such as China, Hongkong, Japan, the United States, South Korea, Germany, Australia and Holland.

Zhang Jindong revealed that Suning is also planning to launch the "global village plan" for cross-border electricity supplier development, which will further expand the experience of China ASEAN cross-border e-commerce platform to Europe, the Americas and Australia.

Suning International President Gong Zhenyu told reporters that in recent years, with the continuous upgrading of China's consumer market, Suning has been developing international businesses, and has introduced commodities to China through cross-border e-commerce platforms or general trading platforms.

Suning has overseas warehouses in Hongkong, the United States and Japan, and plans to set up overseas warehouses in Italy as a fulcrum in Europe.

According to the world clothing and shoe net, with the need of consumption upgrading, the flourishing of free trade zone and free trade zone, the scale of cross-border e-commerce in 2016 is expected to reach 6 trillion and 500 billion yuan, and will maintain a 30% growth rate in the next few years.

The fierce battle of cross-border electricity providers is also growing fiercer. Taking the past "black five" as an example, the Ocean Terminal said that the turnover of the first 10 minutes of the day exceeded 60 million, which is 6 times the same period last year. Tmall International announced that it broke the trading volume of black five last year at 7:02 on November 25th. On the day of "black five", NetEase koala bought the first sales of several major cross-border bonded zones in Hangzhou and Ningbo.

Gong Zhenyu said frankly, unlike Tmall international platform, Suning has three modes in cross-border e-commerce: platform investment, platform operation and self mining.

As the most important mode, self mining has solved the problem that foreign cross border businesses are not familiar with the Chinese consumer market, and self owned goods are also most popular with consumers. So it is estimated that self purchase will occupy more than 50% on the Su Ninghai outsourcing platform.

After this year's promulgation of the "48" new deal, cross-border electricity providers have entered a stage of adjustment. Suning will also understand the adjustment of national policies, and policy adjustments will help regulate the cross-border electricity supplier industry.

"Compared with Tmall and Jingdong, Suning has never avoided the price competition in the market. If we want to exert power, we will definitely use the means of price. Specifically, we will have the support and strategic input for the new category.

At the same time, relying on the self-management model of Suning for many years, we have always stressed the depth of cooperation with the supply chain, including differentiated goods and underwriting, in order to reduce the cost of procurement. "

Gong Zhenyu said.

Suning.com is building a global cross border import supply chain worldwide to ensure that the best quality products are delivered to the domestic consumers.

In addition, through deep docking with producers and brands, we can reduce the overall operating cost by optimizing commodity category planning and logistics mode.

According to the world clothing and shoe net, the annual average growth rate of China's major cross-border e-commerce pactions is about 40%, which has become a new growth point in the online retail market and has direct impact on the world.

According to the insiders, with the implementation of the new national tax policy and the increasingly standardized cross-border electricity supplier industry, suning.com, which has a perfect supply chain and self direct mining mode, will become the biggest beneficiary.

At the same time, with the rapid growth of high-quality consumer groups in China, quality consumption represented by overseas commodities will become an important engine for stimulating economic growth.

Among them, both the state and the team from the mining team to endorse products and offline experience services will be the most powerful competitors in the future blue cross ocean business.

More interesting reports, please pay attention to the world clothing shoes and hats net.