Zara Sells These Items To Support The Most Popular Style This Year.

The bad weather and the bad weather have seldom seen Zara in recent years.

Although this year's autumn and winter are warmer than usual, Zara's parent company Inditex announced its third quarter earnings this year, showing the strong growth momentum of the huge Spanish apparel group. Its net sales increased by 11% to 16 billion 400 million euros compared with the same period last year, and its net profit increased 9%.

In the overall performance, Zara contributed 2/3 of group sales.

There are many reasons for Zara's good performance, partly because of its benefits.

Competitors such as Abercrombie&Fitch are all adapting to the new market, but Zara is adapting faster and faster, whether changing the trend or coping with the weather changes.

This once again shows the effectiveness of the Zara business model.

According to BBC, Inditex's products can be designed, produced and shipped to stores within a month, or is this Zara's survival way driving the group's continued profitability?

Supporting the system is the analysis of big data.

BBC said that as of October, Zara depended.

,

and

It has been a stretch of the sky, and these three single items are the most popular styles this year. Zara has increased 14.5% in the past 9 months.

To get these accurate popular information, Zara examines the vertical delivery mode of Vertical Integration, which shortens the process of market research, design, plate making, sample making, mass production, logistics and retail.

These big data not only come from the electricity supplier and guests information, but also from real-time observation and feedback in various stores, so that we can know exactly what people are pursuing and who are these people. It is said that in Zara analysis, Capricorn is the most loved one.

In the third quarter earnings conference, Inditex chief executive officer Pablo Isla said Zara's sales growth took place in all regions, and Europe and Asia did well.

He attributed it to the strategic adjustment of the company in the past few years, such as upgrading headquarters, optimizing supply chain, improving inventory inspection and sales staff's spirit of service.

In addition to Zara, Inditex also has Pull&Bear, Massimo Dutti and other brands, is also stepping up the layout of globalization and the electricity supplier market.

Inditex has opened 227 new stores this year and has created 9000 jobs, 1/5 of which are in Spain.

"Few other clothing retailers can catch double digit sales growth," Inditex said.

The company clearly focuses on family sales and high and stable profit margins.

Liberum analyst told BBC.

Such a growth trend is continuing.

Although the fourth quarter ended with only a small head, the Wall Street journal has predicted growth will be good.

Stores and online sales increased by 16% from November 1st to December, 12.

More interesting reports, please pay attention to the world clothing shoes and hats net.