What Charm Does Guangzhou Business Circle Attract To The Influx Of Many International Brands?

It is reported that over the past year or two, many international brands have poured in.

In particular, the store opened in the core business district of downtown Guangzhou, and washed the past's attitude towards the Guangzhou market.

Just like Hongkong is in the opposite direction of brand closing, then what is the charm of Guangzhou business circle, attracting a large number of brand shops with international reputation? Next, follow the world's clothing and shoe net to understand the details of this matter.

The core business circle is located in the front row of the whole country, and the cost of labor is relatively low.

Huang Wenjie, executive director of Guangdong Circulation Industry Association, said that the consumption volume and consumption volume of mainland China has been increasing, but the consumption pattern has changed.

It is also for this reason that international brands are optimistic about the mainland market, and have been accelerating the pace of expansion in China in recent years. China's import tariffs have also been steadily decreasing, and the recent decline in the RMB exchange rate has attracted more and more consumers to stay in the mainland market.

As the first tier cities in mainland China, Guangzhou will be positioned as an international business city in the future.

Although the average wage data in Guangzhou are slightly lower than that in the north, the purchasing power is strong. According to the retail sales data of all social consumer goods in China's major cities in 2015, Guangzhou ranks third in the country, and is far ahead of the latter cities.

This year, "double eleven" is the most widely consumed by Cantonese. Among them, Guangzhou has not only become the largest city with the largest volume of shipments, but also the fourth largest consumer in the country, second only to Beijing, Shanghai and Hangzhou.

Guangzhou

It is also not bad. Take Tianhe Road business circle as an example. In 2015, the total sales volume of Tianhe Road commercial area reached 890 billion yuan, and the total retail sales of social consumer goods exceeded 54 billion yuan. The Plaza, Tianhe and Taigu Hui ranked third, fourth and ninth in the national shopping center sales list respectively, and the goal was toward "the first business circle of China".

Foreign investors invest heavily in Guangzhou's commercial international brands to find an entry path.

Huang Wenjie analysis shows that in the past, international brands rarely entered Guangzhou. First, Guangzhou was diverting consumption from Hong Kong to Macao to a certain extent. On the other hand, many famous local fashion brands originated in Guangzhou, and the local protection order deterred the international brand.

However, with the development of shopping centers in Guangzhou, such as Tai Koo Hui, Sun Hung Kai and so on, many brands have also found their way into Guangzhou.

Sui Songwei, a summary manager of Archaean, revealed that from 2014 to September 2016, 71 brand new brands were introduced, of which 41 were the first to enter Guangzhou, including maje, Sandro, theory, etc.

Brand.

Sun Hung Kai's heavens and heavens have opened one after another. In addition to bringing two APPLE STORE to Guangzhou at one breath, they also brought many international tide cards for the first time in Guangzhou.

ZARA and its high-end brands MASSIMO DUTTI, H&M and its high-end brand COS, GAP and its OLD NAVY are among the most popular fast fashion brands all the way, and many of the first restaurants in Guangzhou have opened for the first time in less than a year. The popularity of Saturday's Day is booming.

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