Underwear Industry Is Also Weakening Trend? Urban Beauty And Ann Li Fang Are Running Down In Interest Rates.

In the first half of this year,

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An early warning has been issued. Now, Li Fang Fang has issued a profit warning again.

It is expected that the net profit of group 2016 will be reduced in 2015 compared with that in the year of 2007, because the prudent consumption will lead to a weak retail environment.

In addition, the devaluation of the RMB has an adverse effect. The world clothing shoe and hat net reporter takes you to know the details.

If we look at the operation of this year, falling profits and closing stores are the two inevitable moves of an Li Fang.

In the first half of this year, Anli Fang made a net profit of 89 million 348 thousand yuan, down 38.47% from the same period last year. In the first half performance bulletin, he said that in the face of the weak consumer market, the first half of the year focused on improving operational efficiency, actively reviewing and adjusting the sales network, and appropriately adjusting the distribution of retail outlets, closing or resetting the low efficiency stores to enhance the overall efficiency of the sales network.

As of June 30, 2016, the company had a total of 2186 retail outlets, of which 2011 and 175 were sales counters and specialized stores.

In the first half of the year, the number of retail outlets decreased by 30.

This trend continued into the third quarter.

By the end of September, the total retail sales point of the group was 2147, of which the number of sales counters and specialized shops was 1960 and 187 respectively, and the total retail sales point was 69 lower than that at the end of December last year.

The sales figures released in the third quarter of this year also showed a weakening trend. "The overall sales of the group fell by about 7% over the same period last year as the overall retail climate in mainland China, Hongkong and Macao continued to be weak and the value of the renminbi depreciated," he said. "The sales volume of the group in the third quarter of this year dropped by about 7%."

Meanwhile, in the third quarter, the number of units sold in the same store decreased more than 21 months.

If we look at the whole underwear industry, the reason for the decline in revenue and profits will not stop there. The urban beauty sales in the first half of this year will be 2 billion 211 million yuan, up only 0.2% over the same period last year, and net profit will be 174 million yuan, down 35.63% from the same period last year.

Urban beauty explains that there are no traces and no steel rings in the period.

Demand increases rapidly, and micro businesses can react quickly and seize this opportunity at the level of supply and marketing, while the group lacks such products during this period, and sales growth is affected.

Zheng Bihao, chief executive officer and executive director of ANN Li Fang, once said that under the influence of the economic environment, the consumer attitude of the public was more cautious and the price sensitivity of the products was higher than before. The market increased the promotion rate due to the demand, which led to a drop in gross margin to 79.55% in the first half of the year. She also pointed out that the promotion efforts in the second half of the year will be larger than that in the first half of this year. This year is no exception. Because the whole market is reducing the price, it is not concerned that the price reduction will affect the brand image. In the second half of the year, the sales promotion is mainly concentrated on the high priced products. The gross profit margin of the whole year is still controlled between 77% and 80%. By the end of the year, the sales will be reduced by 180 to 200 points.

In addition to the weakness of consumption intention, in fact, due to the change of consumption purchase channels,

Before the strategy of extensive shops is being adjusted, shops will inevitably become the new normal industry.

Cheng Zuming, executive director and vice president of urban beauty, said that these two years are experiencing the "retail special year". The decentralized consumption of retail channels requires retailers to carry out channel pformation. In the first half of this year, the total number of urban beauty stores decreased by 323 stores, 85 new self operated stores, and the total number of stores decreased by 238.

But Cheng Zuming does not think this is a bad thing, and according to the planning of urban beauty for the channel, "according to the profit point shop portrait, the city beauty shop can open to 1.6 million."

In terms of urban beauty, there are less than 5% stores in a second tier city, while large scale stores are concentrated in three or four line cities.

According to the introduction, the urban beauty will focus on the high-end retail network of shopping malls, department stores and shopping centers, as well as the extension of five or six line cities and even townships in the next few years.

"Now we are more concerned about the rental ratio than the Ping efficiency."

Cheng Zuming told reporters that compared with traditional street stores, the growth of shopping malls is better, and the bargaining power of brands is stronger than that of the mall.

More relevant reports, please pay attention to the world clothing shoes and hats net.