Purchasing Agents Are Exposed To The Secret In The Sun.

According to the world clothing and shoe net, price is the initiator of the rise and fall of this long-range event.

Buying a LV handbag is the best way to go to Paris, France, to save the price difference and buy another LV handbag. A bottle of A2 milk powder is sold in Australia at half the price. If you want to buy Coach, the American outlets are the best choice.

Chinese consumers plan to look for products with lower cost and better quality on a global scale.

After the homemade tainted milk powder in 2008, consumers are no longer naive and easy to win.

Food safety problems have spawned consumers' reverie for the lack of trust in the market.

Thanks to the Internet, they have found a new way of buying, buying them in another country and sending them home through logistics agencies.

Under the attraction of price, as far as possible pparent communication, private purchasing seems to be very reliable.

These buyers may be young overseas students, few of whom are able to emigrate overseas. They are dragging dragging boxes to flight attendants.

Suspicious consumers can also assess their credibility by collecting clues from friends circle and collecting friends' comments.

The story of purchasing agents starts like this.

They are friends of domestic consumers and one of the most active participants in the consumer market.

Craty, a shopkeeper in Hebei, a Taobao shop buyer.

In 2011, it was involved in the purchasing industry.

Less than two digit members of the team, has its own pport company, is in the upstream industry chain purchasing, the highest turnover of sixty million yuan.

Recently, Craty cut off the relationship with two close business partners: first, ended with a certain business partner.

Cooperation; second, ended the relationship with some domestic offline players.

The purchasing business is being rebuilt by the new cross-border electricity providers, local brands coming from different countries and the national policies of frequent movements. The rules are not Craty.

Purchasing becomes a small player, with few chips and Craty, and the days are not as good as before.

The profit margin that the businessman valued most from the coordinate axis fell, the gross margin of watch dropped from 8%-10% to 3%-4%; LV,

The handbag margin decreased from 40% to 10%; Hermes bag was cut from 200% to 100%.

The data showed the dilemma of Spain's purchase.

The biggest pressure on Craty comes from the fast assembling giant, cross-border electricity providers.

In 2016, these cross-border electricity providers not only had direct customers, but also took over the worldwide purchasing income, even controlled the logistics industry, set up bonded zones in China, set up warehouses in foreign countries, and supported by large investment institutions and platforms.

These monsters, who are full of banknotes, big companies and other badges, bring new rules of the game, but also grasp the market's right to speak.

Last year, Craty gave the giant a big hug and even embraced more than once for the increase in orders.

We do all the channels you know.

In addition to the big platform, Tmall, Jingdong, koala, and domestic entities.

Craty said.

In early 2015, when cross-border electricity providers arrived, Craty saw trance in a trance.

This wind had not been expected to invite him to perform a scene of warm boiled frog.

"I find that the more you invest in this industry, the more difficult it will be for future pformation.

They (cross border electricity providers) take guests, will only be a round of pressure on our low prices, our profits are getting lower and lower, will only have more and more no right to speak.

Cross border electricity providers have made Craty a tough day this year. Every time a round of cargo is delivered, Craty feels that the weapon that has been held in its hands has become more and more difficult.

"Parity", a round of ground pressure.

It turns out that our gross profit is 40%, 50%, and now it is about 25%.

Basically, they are cut.

Because the market is becoming more and more pparent.

It's not just cross-border electricity providers, but even the offline agents have learned the trick because they have a steady number of customers in their phones.

After the Craty reaction this year, cross-border electricity providers are fed more widely in the market. The best solution for Craty is to set up its own rules of the game: "cash is not in arrears, we do."

We will check out in three months, and we will not do it.

But this is almost unrealistic for non personal partners.

When interviewed in November, Craty told us that as winter approached, he had left himself dry food for the winter.

When Craty was working with cross-border electricity providers, the goods always kept a 60% proportion for direct customers, who could help him solve the cash flow and let him know which funds were selling well in the market, which was also the reason for his negotiation with cross-border electricity suppliers.

But this is not the most important. Customers do not keep their prices down and will always come to them.

Craty has a "horse Yunmeng".

Before making a purchase, he sold his rental business in Spain.

Obviously, things are growing faster than he knows.

This year, he was hired as the European operation director by the cross border electricity supplier wharf. Before he came to Europe, he queued up in the store and WeChat's colleagues hosted a Purchasing Conference. He also owned Bailian Group, a half street in Nanjing Road, Shanghai. He was once invited by the Alibaba to do cross-border business.

Craty unexpectedly spent half a year in China this year, and this period is regarded as an important learning experience.

"I started out as a luxury product. The price of their (Ocean Terminal) is around 300 yuan, and ours is more than 1200.

Thinking differently, you can't let a Mercedes go with a BYD driver.

The idea of selling BYD is that all China can buy it.

If I don't think of Mercedes Benz, I need some people to buy it, and product positioning is different.

Craty has been looking for his future.

The way for Craty to find out for itself is to stay in Spain to do luxury business and rebuild the website, hoping to realize its original brand one day through OEM and try to regain some of the initiative.

A long time ago, Craty set up two rules for himself, not buying, buying, or buying.

This year, these rules are completely broken.

Before November, there was already a food price of less than 2000 yuan in his list of products, and he began to help purchase in the discount village. In November, cosmetics were put on shelves again.

Because before the cosmetics tax in China is too high, now the policy change has dropped to 15%. In December, he is also ready to start a new way of publicity, to pepper and Ying guest live broadcast, do net red.

For this reason, he and his team are preparing to follow the hottest video blogger Papi sauce in China.

"We do not distinguish between true and false, because those are also nonsense. You can not tell what is true and what is false.

We have been in this industry for a long time. We feel that we still don't know much about foreign countries.

I do not want to expose others naked. "

Craty is not interested in the issue of genuine and fake identification of the buying circle.

"The market has just begun to be half covered, and nobody can see clearly.

Nowadays, with the emergence of cross-border electricity providers, it has been exposed to the public, and the secret has been uncovered.

Consumers are getting more and more familiar with purchasing agents, and Craty is worried about this.

"Is there any secret about purchasing?" the reporter asked.

"No more."

He answered.

The "secret" exposed to the sun is seen more clearly in the city of Newcastle, which is about 2.5 hours' drive from Sydney, Australia.

Cong Zai, 27, studied MBA at University of Newcastle, and began buying private purchases in 2015.

In March this year, a team was set up to try to turn this private business into a business through commercial activities such as registering Australian Corporation, clearing taxes and establishing warehouses.

When the secret of buying on behalf of friends was forwarded in friends circle and micro-blog, it was skinned on the horizon, and was forced to play an important role in various video websites.

"Domestic customers know a little bit about the operation mode of purchasing agents, and the trust degree of the electronic business platform is enhanced a little bit. Then the buyers will lose their use value, and there will be no more purchasing locations in the industrial chain."

Cong zhe said.

Cong Zai is not a new student for the business world. He used to be used by the coal industry in China. He wanted to go abroad to finish his gold plating, but after he came to Australia, everything changed.

When Cong zhe has not set foot on this country with at least ten thousand farms, two or three friends and relatives hope to help them buy milk powder.

After 2013, most of the students who studied in Australia could not escape the claw of being purchased.

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After arriving in Newcastle, almost all Chinese classmates in chuzai's classes were buying on behalf of others.

Making money is much easier than reading.

According to Australian media estimates, there are at least 40 thousand local purchasing agents. Each purchase has an average of 1000 WeChat friends, and the consumer group can build a new Australia.

In Australia, a diligent purchasing agency can earn RMB 200 thousand to 500 thousand a year, which is equivalent to the level of the local middle class.

Cong Zhe and his wife Wang Chujie founded the brand of Chu Tsai family in March this year, and founded the company at home and abroad.

He is responsible for the operation, and the wife is responsible for editing the copywriting, making the content, and acting as the KOL (opinion leader on the Internet platform).

This year, Zhe's business was a lot smoother than last October, which was restricted by the Australian milk shortage, and no longer had to go to the supermarkets and drugstores in Newcastle to find milk powder after sending his wife to work.

The director of Chemist Warehouse, the drugstore, added his WeChat to send him a daily discounted item of information, and the milk powder was delivered every Tuesday and every Friday.

Before the sales volume is not particularly good, the drugstores are also reviewing all this.

In April, the first time that Hai Tao's new policy was issued in the country made him feel a little scared.

The new deal will raise the single paction limit to 2000 yuan, which is a good policy for binding the cross border new deal, which is far below the price of 2000 yuan and the direct mail Cong Zhe.

Even so, the aura of purchasing agents is rapidly fading away.

In 2016, Australia's purchasing ecology was not as simple as it was before 2013, and other personas appeared on the land.

For example, Alibaba, who is driving a plane, joined the cross-border electricity supplier with containers, as well as banks, finance and aviation enterprises, and Cong zhe saw more and more competitors.

In the purchase list of Cong Zhe's customers, milk powder and health care products are arranged in front.

The two main products, Mr. and Mrs. Chuen, need to be bought from Newcastle supermarkets and pharmacies.

At the end of last year, the Woolworths Ltd. and Metcash, which were frequented by local people, had already opened Tmall stores, pushing milk powder, Swisse vitamins and Weet-Bix nutritious cereals to the top of the home page.

This year, Tmall's double eleven data frightens Cong Zhe.

The final sales volume of Chemist Warehouse overseas flagship store, which regularly ordered milk powder, was 104 million yuan, up 300% over the same period last year.

This is 100 times the annual order value of Cong Zhe, and its one minute orders are Cong Zhe's sales volume of one year.

At the same time, "purchasing agents are wasting their purchasing agents a little bit, buying and selling slowly becomes a billboard and a puppet."

Large domestic express companies in Australia are filling in the courier order, helping customs clearance and other businesses to purchase and purchase customers, and even consulting companies who specialize in purchasing and branding bridges are also planning to turn their interactive purchasing agents into agents.

Influenced by his favorite way of thinking, he is inclined to content entrepreneurship.

Cong Zhe is one of the few purchasing agencies in Australia.

He invited nutrition experts to set up nutrition columns in China, and the main positions were set up in the WeChat public number, three or four times a week.

He divided his current purchasing business into two parts, one is the media, the other is the nature of cross-border e-commerce.

He also made the worst plan, even if cross-border electricity providers can not achieve, "the essence of the media is that you hold the user, still have the ability to play in the future."

Cong Zhe's only wish now is that he can survive in this war which can not see smoke.

Romanda, who is in the United Kingdom, seems very relaxed in purchasing business.

With the convenience of the family in the import and export trade, Romanda has a large number of high net worth users pferred to the purchasing industry after a short period of work in the media.

This group of users from the net value of 100 thousand yuan of urban white-collar workers, to tens of millions of yuan or even hundreds of millions of rich.

As early as 1989, Romanda's parents came to China from England to help customers in their early form. Before the millennium, they went to the shipping container to purchase the large imported TV sets. Then, from 2000 to 2008, it was the golden age for Romanda to do business. At that time, Chinese people began to realize that the quality of foreign products was good, and that they were mainly commodities in the warehouse. After 2008, food, skin care products and cosmetics appeared frequently.

Now that domestic consumption is rising, Romanda also has an intermediary business to help buy real estate, works of art and immigrants in the UK.

Romanda prefers to call him a "buyer" or "buy a consultant". Buying this word means a low end for him.

Romanda, which maintains long-term friendship with Sotheby's auction house, is clearly not at the bottom of the industry.

"You can go to the auction house to buy a movie, just like a buyer, like the bottom to help others buy, can only calculate running errands."

Romanda has its own definition of the word "buyer". "The buyer will recommend anything suitable for everything bought by customers, as well as character and appearance.

This is a sense of accomplishment.

On the list of Romanda, this level of VIP accounts for 16%.

Business is good. Romanda employs three staff members.

All orders below $100 thousand were processed by two sales and an assistant. He paid more attention to the orders of Sotheby's auction house and helped customers to order their properties.

A sales band with 1-3 groups, ordinary wholesale group names such as 1, 2, or VIP 1, VIP2..

The standard of group division is the ability of customers to consume, that is, how much they can buy in a month, small things or luxuries, and the average price.

It is very cheap to cut prices, which is to give up goods or do activities; if there are thousands of flowers up every day, they will be able to broadcast live or arrange private shopping.

Romanda will have some screening for its customers.

Ask the East and ask the western customers not to do the order, the troublesome customers do not do, entanglement of the true and false do not do, are not familiar with the non pro.

He likes the old customers, the customers who have experienced the experience, and the rational and intelligent customers.

Because the industry is mixed up, domestic consumers do not advance in recognition of authenticity. Romanda will complain that their customer service has spent more time this year explaining the authenticity of goods.

In addition to clustering, Romanda also sets up files for customers, mainly bookkeeping, receivables, and contact information.

This information is the most important part of Romanda.

In the three businesses of Romanda wholesale, purchasing and intermediation at the same time, the net profit rate of purchasing is 5%-8%, compared with the wholesale profit margin of 8%-10%, the profit margin of 15-20% is the lowest earning item.

Romanda believes that purchasing is a process of serving VIP, which is equivalent to the value-added services of customers. It is also a way to find new wholesale customers or a good way to collect customers' preferences.

"People who yearn for foreign products will yearn for foreign life, and then have a great chance of becoming real estate and immigration customers."

For some users who have the ability to consume, Romanda will distribute information to other family companies for two times.

It's easy to buy tens of millions of dollars a year, but the essence of purchasing is not going to change. People eat meat, you eat soup, or you pass the meat, you put some oil on your hands.

Romanda jokes that purchasing is a very private and restrained service, but it will not survive. "Prices and quality will not be the same at home and abroad."

Like money, the quality is not solved, so there's always room for survival.

Romanda has a buying and selling circle of friends, and each purchase is sharing different trends.

American purchasing agent Xiao Zhuo, because of buying fire in the star circle, is now shuttling in the private auction rooms of various brands, and has dedicated private dressing rooms to take pictures of fragments and focus on serving a number of high-end users. Japanese purchasing Tomino has become an original brand owner from overseas students. Now it opens factories in Japan to produce facial mask and skin care products. The British purchasing Karl, which is founded on milk powder, now has warehouses in Beijing and Shanghai, and stores in Taobao and micro-blog stores. It also works as a part-time tour guide. Another British purchasing Lu comes from investment bank, from private purchasing to private help and private buyer.

With the upgrading of the domestic market this year, overseas purchasing agents have upgraded from earned price differentials to earned service fees.

More interesting reports, please pay attention to the world clothing shoes and hats net.